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Graham Goeppert reposted thisGraham Goeppert reposted this🏆 Recess continues to be the #1 fastest-selling single-serve sparkling water brand in the U.S. What makes that even more exciting is the bigger shift happening across beverages. With growth in traditional sparkling water slowing, consumers are increasingly looking for more from what they drink — and "mood support" is now the fastest-growing functional benefit in beverages. We believe relaxation is becoming one of the next major beverage categories, and we’re building Recess to lead it. Our mission has always been simple: bring a little more calm and balance to people around the world. One can, one cooler and one moment of Recess at a time. Source: 52 Weeks Ending 09/06/26, Total U.S. MULO
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Graham Goeppert shared thisHow cool is this?! ‘Tinis now join the lineup!Graham Goeppert shared thisThe martini, reimagined. 🍸 Introducing the newest additions to Recess Zero Proof: Apple ’Tini & Espresso ’Tini. We created Recess Zero Proof to give people a better option for the moments when they want the ritual, flavor and social experience of a great cocktail, without the alcohol or the hangover. Now we’re bringing that idea to two of the most iconic martini flavors: 🍏 Apple ’Tini: crisp, candy-bright apple with real fruit juice for a bold, lightly bubbly take on the classic. ☕ Espresso ’Tini: complex coffee roast with a smooth, velvety vanilla finish and 10mg of clean caffeine. Two classic cocktails, reimagined for the way people are drinking today. Your favorite martini. Without the hangover.🍸 Find Recess near you >> https://lnkd.in/g8T2dXGa
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Graham Goeppert shared thisBe deliberate & Take A Recess! With that said, I'm excited to share that I'm starting a new role at Recess! Watch out 👀 for this tasty drink that brings a new kind of function 🫧 to help people unwind & chill with feel-good adaptogens & magnesium. Our founder Benjamin Witte has been super tapped into this consumer trend for many years. Our leaders in Kyle Thomas, Zech Francis, Simon Goode and many others are helping to make "Take A Recess" an anytime occasion thru products like Recess Mood (Tropical Bliss - my fave) and the many Recess Zero Proof mocktails (all sooo good). Be it for relaxation, moderation, with lunch, socializing w/ friends, or to simply unwind from work & all the busyness out there... Take A Recess! As I open this new chapter, I certainly reflect on all past & present poppi peeps & partners... thank you!! Many things about our good times will stick forever, but what stands out to me consistently was the creativity and craftsmanship that you bought. What a pleasure working alongside a group that really cared and did it together. Here's to your continued greatness 🥂
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Graham Goeppert shared thisSettling in to my new position as SVP of Digicomedia VIBES at poppi
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Graham Goeppert reposted thisHonored to share poppi has been recognized by the Austin Business Journal as the fastest growing company of Central Texas. This milestone reflects the dedication of our team, the belief of our partners, and the loyalty of our consumers who have turned what Allison Ellsworth and Stephen Ellsworth created into a national movement that established the modern soda category. Thank you to Sahar Chmais and the Austin Business Journal team for capturing our story - from the early days of building something different to where we’re headed next. The journey continues with PepsiCo , and our confidence in what’s ahead has never been stronger. #Poppi #ModernSoda #AustinBusinessJournal #FastestGrowingCompany #BetterTogetherGraham Goeppert reposted thisAn interview with Chris Hall, CEO of poppi, gives insight on the company’s 915% growth over the past three years and what’s ahead for the company that’s now part of PepsiCo. https://lnkd.in/gjW9JPtuPoppi is a trailblazer in beverages, growing revenue 915% in three years - Austin Business JournalPoppi is a trailblazer in beverages, growing revenue 915% in three years - Austin Business Journal
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Graham Goeppert shared thisWe look forward to adding a new teammate! I can’t say enough good things about the people & partners surrounding this role.Graham Goeppert shared thisObsessed with poppi & retail media?! We are hiring! Come join the dream team 🫧🥤
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Graham Goeppert shared thisWe can’t wait to meet our future teammate!Graham Goeppert shared thisWe are hiring! Come join the poppi dream team! 🫧 🥤
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Graham Goeppert shared thisMonumental times generated by so many! This next chapter will be exciting 🚀Graham Goeppert shared thispoppi started in co-founder Allison Ellsworth’s kitchen out of personal desire for a better-for-you soda. From a local farmers market in Dallas to discovery on Shark Tank by Rohan Oza to funding by CAVU Consumer Partners to retailers everywhere – poppi’s mission is to redefine how consumers think about soda. In just five years, poppi sparked a movement, created a leading brand, and grew a loyal community (that’s you!). Today, we announce an exciting opportunity with PepsiCo, an incredible company with iconic brands. They are committed to honoring what makes poppi so special while supporting our next phase of growth & innovation. With PepsiCo, we’ll further our reach, our mission and our availability. We’re so grateful for PepsiCo and can’t wait to see what this next chapter brings! 🚀🫧🥤 The transaction is subject to customary closing conditions, including regulatory approval.
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Graham Goeppert reposted thisGraham Goeppert reposted thisHappy Friday, everyone! Ready to taste the flavor of your dreams? Play our eye-spy game and get early access to our decadent new flavor (and a few other surprises, too). Link to Play Now: https://lnkd.in/gpaMXX-u #drinkpoppi #poppi #innovation #beverageindustry #marketing
Graham Goeppert replied to a comment
1mo
Erin Costa, MBA too kind! Hope you’re doing great!
Graham Goeppert replied to a comment
1mo
Kiara Burmeister appreciate it 🫶
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Graham Goeppert liked thisOrganic sales and Incremental have been top of mind for me this year as we try to understand our baseline business health and how retail media is impacting the business. If you’re an ads geek like me or want to better understand retail media in general, this one’s for you!Graham Goeppert liked thisTwo hoses. One swimming pool. The big hose is organic. The small hose is retail media. If the big hose slows down and the pool level drops, that is not a retail media problem. But retail media is almost always the one that gets blamed. David Khoshpasand of Hasbro explained this better than we ever have on this week's episode. If you have ever had to defend your ad spend to leadership after a slow sales week, this one is for you. Full episode in the comments.
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Graham Goeppert liked thisGraham Goeppert liked thisThis is my "I'm literally in the air right now" post. Currently somewhere over the country, headed to Amazon Unboxed. I will talk your ear off about Amazon. AMC, DSP, Sponsored Ads, your total Amazon business, I'm here for all of it. But I also think it's important we talk total commerce, because Amazon doesn't operate in a vacuum. Walmart, Instacart, Kroger, and everyone else in the mix are part of the same conversation now. And Amazon itself isn't just a retail media platform anymore, it's a media platform. If we're not thinking holistically about how people actually shop and how we talk to them across all of it, we're missing out on performance. Total Commerce isn't a slide in someone's deck, it's just how budgets actually move these days. So if you're at Unboxed, come find me. I promise I’ll make it worth your time.
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Graham Goeppert liked thisGraham Goeppert liked thisLast week at the first-ever Golden Cart Awards, I won The Signal. It's a peer-nominated award for "the industry voice people actually stop scrolling for" in e-commerce. All I can say to my friends & community is thank you. 🙏 And a bigger thank you to Debbie Kemunto Pearce and CartStars. You're building a corner of e-commerce that's supportive, collaborative and communal. I felt that while writing and launching my book, sharing my thinking out loud, and taking risks on new strategies. It's a lot easier to keep putting ideas out there when you know this community has your back. That kind of community compounds. See you at the next one. 🛒⭐️
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Graham Goeppert reacted on thisExcited to be part of what’s next for Recess. The brand has a real connection with consumers, a great team behind it, and a big opportunity ahead. Looking forward to building on what Ben and the team have created alongside Kyle, Graham, Zech and the entire Recess crew. Thanks to BevNET for the feature!Graham Goeppert reacted on thisRecess is assembling the leadership team behind its push into mainstream retail, digital commerce and new products. The expansion follows a $30 million Series B led by CAVU last year. Link in the first comment below 👇 #CPG #BeverageIndustry #FunctionalBeverages #RetailExpansion #DigitalCommerce
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Graham Goeppert liked thisGraham Goeppert liked thisAfter an incredible journey with poppi, and closing this professional chapter, I’m looking forward to what's next. I'm deeply grateful to Allison Ellsworth, Stephen Ellsworth, Chris Hall, PepsiCo, and especially every member of the poppi team who made this experience so meaningful. Building the People function alongside an extraordinary group of leaders and teammates, all during one of the company's most exciting periods of growth, has been one of the great privileges of my career. During my time with poppi, I helped the company evolve from a fast-growing startup into a PepsiCo brand, building the People function from the ground up. None of this would have been possible without the passion, resilience, and commitment of so many talented people. As I transition into an exciting new chapter with maternity leave, I've also made the intentional decision to spend the remainder of the year partnering with Crop Circle Consulting in a fractional HR capacity. This gives me the flexibility to work with an amazing group of HR leaders who support growing organizations while I enjoy this special season with my family. Looking toward 2027, I'll explore my next long-term opportunity to lead a People organization. I'm energized by high-growth companies that believe people strategy is business strategy, and one where #people are seen as the true competitive advantage. To everyone I've had the opportunity to work alongside over the years, THANK YOU. Your trust, partnership, and friendship have shaped me into the leader I am today, and I look forward to seeing everything you’ll accomplish. ✨
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