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I’m a PR executive with 15+ years in earned media and influence strategy, helping…
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Jennie Ho posted thisI’ve been sitting on this one for months. Someone somewhat recently who’s in-house comms at a brand said they don’t consider people who come from an agency background as high on their candidate list (unless they’ve personally worked with them) because they aren’t perceived to have a specialty/expertise or understand the nuance of working in highly-matrixed orgs and how to navigate. I’m curious, do you agree? For those that have crossed over from agency to brand or brand to agency, what do you think are differences? Strengths and weaknesses from the experience? I’m genuinely curious because this was the first time I’d heard this perspective.
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Jennie Ho reposted thisJennie Ho reposted thisAre you ready to launch your career in tech PR? Join We. Communications and help tell the stories behind the technologies shaping the future. We're hiring three Fall 2026 public relations interns across Microsoft and Technology Core teams. You'll gain hands-on experience with Fortune 500 brands, receive coaching from industry experts and build the skills that launch communications careers. - Fall 2026 Public Relations Internship Program: Technology Core Sector (Location: San Francisco) (https://lnkd.in/guzDPgGk) - Fall 2026 Public Relations Internship Program: Microsoft Cloud (Location: Bellevue, WA) (https://lnkd.in/grPZYWBx) - Fall 2026 Public Relations Internship Program: Microsoft Corporate, External and Legal Affairs (Location: Bellevue, WA) (https://lnkd.in/gjVnQGH2 Applications close July 19. Apply now.Fall 2026 Public Relations Internship Program: Microsoft Corporate, External and Legal Affairs (CELA)Fall 2026 Public Relations Internship Program: Microsoft Corporate, External and Legal Affairs (CELA)
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Jennie Ho shared thisFrom the first time I was lucky enough to interact with Heba Kanso, I knew she had the 'it' factor. Heba is AMAZING at the craft and often someone I want to be in the trenches with, but beyond who she is as a professional, she is 10x that as an incredible and inspiring human. It is no surprise to me she was chosen to be the keynote speaker at University of Oregon School of Journalism and Communication. I applaud them for choosing this heart-first woman I adore. And everyone should listen to her advice and often come back to her question as they are in constant pursuit of their careers: What will you have the audacity to do?Jennie Ho shared thisI am deeply honored to have served as this years commencement speaker for University of Oregon School of Journalism and Communication. I had the privilege of reflecting on my career journey - from CBS News, to the Thomson Reuters Foundation, UNHCR, the UN Refugee Agency, and We. Communications. Class of 2026: I meant what I said - I have tremendous confidence in the path ahead of you. You are stepping into a moment that calls for meaningful storytelling, thoughtful leadership, and harnessing courage and creativity to solve critical problems. You won't simply follow trends - you will redefine them. I'm inspired by you all and excited to see where you go next. There's no single formula for success, but I hope the (below) perspectives I shared along the way prove useful as you chart your own. -Reframe imposter syndrome. At its core, it's ruminating self-doubt with nowhere to go. Redirect that energy - remind yourself you're learning, growing, and exactly where you need to be. -You don't need to be fearless. Fear can be part of almost every meaningful decision in your life. It’s not a stop sign - it's a signal that you care. Let it guide you. -Build your community wherever you are. The relationships you build - whether colleagues who become close friends or friends who become chosen family - will ground you and sustain you. -Champion others and pay it forward. Celebrate your peers, friends, and colleagues and take the opportunities to mentor those who can benefit from your perspective. -Accept that you won't please everyone. Trying to do so is a fast path to burnout. Trust your instincts, protect your wellbeing, and stay aligned with your values. -There is power in the pivot. Growth rarely follows a straight path. When something no longer ignites you, pay attention. The pivot - whether chosen or unexpected - is often where new perspective and momentum begin. -What is meant for you will not pass you by. The right opportunities have a way of finding their way to you - often at unexpected times.
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Jennie Ho shared thisGO KNICKS GO! Back in my fave city, sadly not for Game 4, but I will be meeting up with my Tom Dietz & participate in all the revelry. Here for CITED Conference put on by Stacker, ZeroClick by Profound and a Qwoted happy hour. Time will likely fly by in a New York minute, but excited to see friends Noah Greenberg Melanie Vernoia Lance Frank Amanda Coffee Meredith Klein Natan Edelsburg while I’m out and about. Promise to share all the hot takes & a-ha’s.
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Jennie Ho shared thisWhen I talk to colleagues, clients and friends in comms about GEO. This is EXACTLY what I mean when I say it changes every minute, every day. In just one day, and likely one decision by OpenAI, now brand’s websites are a go-to and linked source. As Josh Blyskal says, what your homepage says and looks like now carries even more weight as it’s served up as a destination in response to people’s prompts.Jennie Ho shared thisChatGPT referral traffic to brand websites increased ~60% starting May 7, I pulled 8+ million referral visits across thousands of sites to figure out what's going on: ChatGPT has fully pivoted to hyperlinking brand homepages directly inline in its answers instead of primarily using citation chips to link. It’s the same brands being mentioned, but now every mention routes to the brand's site. 1.) OpenAI referral traffic to monitored brand sites: ~1.6x overnight (and held there) 2.) Share of logged-out ChatGPT answers containing a clickable brand URL: ~4-5% to ~22% (~5x increase) 3.) Homepage share of all OpenAI referrals: 3.5% → 24.2% (~7x) 4.) Hitting logged-out users the hardest As far as I can tell, this is the largest single-day change in AI-driven brand traffic we've measured all year. So, here's what I think (and let me know your thoughts below): The fact that this happened the same day OpenAI rolled out self-serve ads is def not a coincidence. I’d bet embedding brand URLs in answers and watching which ones get clicked creates great CTR signal for an ad ranking model. I think OpenAI are building their down-funnel infrastructure and brands are the direct beneficiaries (for now). If you've been using ChatGPT regularly you've probably seen these brand hyperlinks show up every so often, but the jump from ~4-5% to ~22% tells me OAI is committing to this as the default way to link brands in answers. This is a massive challenge to the idea that CTR from ChatGPT will always be low, CTR was low because there was nowhere to click. There are differences by industry: B2B SaaS referrals are up ~3x, but E-commerce is basically flat. My take here is that this update rewards being recommended as a brand, not having product pages, if ChatGPT recommends your company, you get linked. If it recommends a product, it routes through their shopping surface instead. Everyone should be tracking chatgpt.com and openai.com as named referral sources. Your homepage also matters way more than it did two weeks ago because ~1 in 4 ChatGPT referral clicks now lands on /, often from people who only know you because ChatGPT just recommended you. Are we still living in a zero-click world? 👀 Credit to Brandon P. for the data and analysis behind the update, read his rigorous breakdown in the comments.
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Jennie Ho shared thisBe sure to check out my brilliant colleague’s talk at AMEC. There’s no one smarter on insights, analytics and GEO. What I love most about Charlie Baldwin is he’s always willing to explore what could be or potentially possible, or take your whacky idea and turn it into something real.Jennie Ho shared thisI’ll be in Dublin this week for the annual AMEC Summit, giving a talk that grew out of a lot of real client work, some ahas, and a few mistakes along the way. It’s based on our observations of how meaningful attention actually builds, crests, and fades today and what that means if you’re trying to make something stick (or vice versa). It started with a request for a relatively simple data visualization and then we just kept asking questions and testing theories. The resulting body of analysis became what we at We. Communications now call The Swell. In essence, The Swell, is a communications intelligence kit. It's a set of tools, guidelines, and protocols to ensure that when we have a story to tell, news to break, its carried with intention and clarity as it takes shape across channels and over time. AMEC Measurement and Evaluation - Thanks for all that you do for our industry. Looking forward to catching up with many industry friends and furiously taking notes during their presentations. #amecsummit
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Jennie Ho shared thisFor years, I’ve said one of the biggest differentiators about working with We. Communications is this: to know us is to love us. We’ve always been incredibly good at telling other companies’ stories, while being a little quieter about our own. Mostly because the culture here has always been rooted in deeply caring about the work and outcomes we deliver for clients. So it’s especially meaningful to see that “special sauce,” what many of us call the “We. way,” formally recognized through our We. Effect program, now earning the industry recognition it deserves from PRovoke Media and Ragan Communications and PR Daily. And beyond client service, proud to see our tech roots continue to shine through with a SABRE Award win alongside Microsoft for the Majorana 1 launch. We. was built as a tech agency more than 40 years ago, and it continues to be one of the things I’m most proud of: helping shape the stories behind the innovations changing how we live and work. Big congrats to all the teams behind these wins and especially to one of my dearest mentors, colleague and friend, Tiffany Cook!Jennie Ho shared thisThe best client relationships are built long before the big moment. They’re built in the small moments. Listening closely. Ideating together. Understanding the complexity and navigating through it. Staying steady as priorities and circumstances shift. Showing up again and again with perspective, care and trust. That’s the heart of We. Effect. We’re incredibly proud to see it recognized with a North American SABRE Award from PRovoke Media, alongside an honorable mention at the Ragan Communications and PR Daily's Employee Communications Awards. We’re also proud to celebrate another SABRE win alongside Microsoft in Product Media Relations. A new state of matter is a rare story to tell, and bringing Majorana 1 to life meant translating deeply complex science into stories journalists could engage with and audiences could understand. Congratulations to all the teams behind the work.
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Jennie Ho reposted thisJennie Ho reposted this"What are some universal truths you see from AI search / GEO audits?" I always avoided that question because every clients needs are different. But enough people bent my arm, so here goes: We've done probably 100+ AI search audits for brands by now. Lost count honestly. But audits from last year look quite different from today given how much the LLMs have evolved and how brands are creating more GEO-specific content. So I'll just focus on data from the last 90 days across 20+ projects for brands spanning audio, pharma, finance, semiconductors, insurance, energy, telecom, and real estate. Here are some key takeaways / watch-outs: Brand’s visibility can vary by 15+ percentage points across ChatGPT, Gemini, Claude, Perplexity for the same prompts in the same week. If you're just looking at blended averages, you're missing the truth. And one strategy for all models won't work. Focus on the prompts and LLMs that your users use most. Why the huge variance? The models each have their favourite citation sources (or lack of). For example, Reddit was retrieved in 64% of Perplexity answers, 48% of Google AI Overview answers, but just 14% of ChatGPT answers. However, there are some constants in certain categories. NIH.gov is the goat for many healthcare prompts no matter which global market, for example. High visibility ≠ always positive. One brand in my dataset shows up in 58% of conversations but with a sentiment score of 45/100. Being talked about and being talked about well are not the same. We often see competitor brands cluster in their sentiment (positive or negative), so context is key as well. While visibility varies, negative sentiment is surprisingly consistent. For example, a pharma brand scored (out of 100) 44, 45, 45, 45, 45, and 47 across ChatGPT, Perplexity, Google AI Overview, Gemini UI, Google AI Mode, and Claude Sonnet. The internet seems pretty consistent in its dissatisfaction. Old brand names can refuse to die. A health company that rebranded years ago still has its old brand domain cited about 2x more than the new one. Wikipedia, industry rankings, awards, and long lead editorial coverage move slowly. You need a dedicated strategy to provide LLMs with a surround-sound of trusted signals for the new brand. Ranking listicles are the top format type regardless of category. “Best [X] of 2026” articles are the single most retrieved URL type in every project I looked at. Headphones, AI chips, pharma treatments, mall directories — the LLMs simply love that format. #GEO #AISearch #marketing #LLMs #ChatGPT #Claude #Gemini #Perplexity
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Jennie Ho posted thisHot take: Working from home isn't career suicide. But coasting from home is. I’ve seen this take making the rounds this week from Emma Grede's comments on Francine Lacqua's Leaders podcast by Bloomberg. As someone who has spent a decade as a “butt in seat” office girl and now thrives as a remote leader, I’ve been wrestling with this. A few honest truths: I am more productive at home. And I say that as an extrovert who loves the energy of an office. The reality? The same things that make offices fun, also make them distracting. I used to do my best work… after hours. Proximity matters. But presence isn’t just physical anymore. I treat my remote job like I’m going into the office every day. Camera on, fully engaged and responsive. It’s intentional. And it works. (Three promotions later, I’d say that’s been proven out.) Being “in the office” doesn’t automatically mean better outcomes. It just feels like it does. I also commit to intentionally being in person with people as often as budgets and time allows. The real question is what’s your “worth it” equation for employees? If someone is fulfilled in their life and their work, you get better output, stronger commitment and deeper loyalty. Isn't that the person you want on your team? Ask yourself, couldn't you be missing out on more qualified candidates because you're limited to certain cities? So where do I land? Probably not at either extreme. Hybrid has caught on for a reason. You get the magic of in-person connection and the space to actually get meaningful work done. The world of work is still evolving and it should. The 9-to-5, in-office model wasn’t built for how we live today. Two working parents. Distributed teams. Different definitions of productivity. Yes, some people will take advantage of flexibility. But many will rise because of it. Two things can be true. Curious where others are landing on this: Remote, Office, Hybrid?
Jennie Ho commented on a post
4d
They got one of the good ones. Don’t ever replace our Boss Babes chat tho, mk?! 😘
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Jennie Ho reacted on thisa lot of fluff news in AI, but this is different. as far as I know of, this is the first publisher to create an entire different ad layout specifically to be served to LLM bots. now if you advertise on TIME - you also get those ads, with native text about your product/brand, served directly to the bots, which they are seeing impact LLM results leveraging the TIME domain/authority. this is one of the more creative things I have seen... can't decide if it will still exist in 4 years, but for now I imagine this will turn into a money pot for TIME, and a lot of publishers who follow fast.Jennie Ho reacted on thisTIME is now serving ads to AI agents. Instead of targeting human eyes, these ads are formatted as machine-readable facts and FAQs specifically designed to be read, indexed, and ingested by AI search crawlers. If an advertiser can influence what LLMs and AI agents knows about their brand, they influence summaries that AI generates for human users downstream. We’re officially moving to Generative Engine Optimization (GEO) and the ad market is following the agents. Thank you to our partner Mobian and especially Jonah Goodhart and Jennifer Bas, who helped us realize this vision and are the platform powering this new experience. And the brands who took this leap with us: Ally and the Project Management Institute. They know the future involves serving two audiences—humans and agents—and are already testing this out. Read more about it here from Sara Guaglione and Digiday https://lnkd.in/gVAVks_g
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Jennie Ho reacted on thisJennie Ho reacted on thisI've been following Tyler Denk 🐝for a little bit now and love his newsletter. Seeing the growth and their Summer Release I got much more curious. After dismal luck on Patreon with my passion project, HOA Nightmares, I'm making the switch since this is an idea I've believed in for a long time. After joining my condo board and sharing some of the sheer lunacy that I observed, I was often met with, "oh you gotta hear this one!" So I did what many have done before me and picked up a mic and started sharing. Introducing a companion newsletter that's 100% human written, I present https://lnkd.in/dRzC2QAC More importantly, I'd love to connect if you've got a wild HOA Nightmare to share!
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Jennie Ho reacted on thisJennie Ho reacted on thisFantastic fireside chat today on AI infrastructure and the backbone of AI hosted by B.E.L.L.E at the Seattle AI Summit featuring Lumen Technologies, Oracle, Hedgehog, Qoder and The Futurum Group. Two remarks that caught attention the most: 1) Lumen CMO and CSO Ryan Asdourian stating that the thing that keeps him up at night is how many companies are out there leasing arbitrage to get costly GPUs, but then they sit idle due to bandwidth issues. "If the GPU sits idle, that is actually the most expensive problem that you can face." 2) The Futurum Group's Brendan Burke noting that because of how AI is distributed across multiple instances and locations, that "the network is becoming part of compute." #SeattleTechWeek
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Jennie Ho reacted on thisSo great being on the AI Infrastructure panel for B.E.L.L.E! I swear I’m not chewing food in that first photo, just pure network talk excitement 🍽️ #keepfeedingthegpus #bandwidthforbreakfastJennie Ho reacted on thisFantastic fireside chat today on AI infrastructure and the backbone of AI hosted by B.E.L.L.E at the Seattle AI Summit featuring Lumen Technologies, Oracle, Hedgehog, Qoder and The Futurum Group. Two remarks that caught attention the most: 1) Lumen CMO and CSO Ryan Asdourian stating that the thing that keeps him up at night is how many companies are out there leasing arbitrage to get costly GPUs, but then they sit idle due to bandwidth issues. "If the GPU sits idle, that is actually the most expensive problem that you can face." 2) The Futurum Group's Brendan Burke noting that because of how AI is distributed across multiple instances and locations, that "the network is becoming part of compute." #SeattleTechWeek
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Jennie Ho liked thisJennie Ho liked thisProving that it was given in error, I am at a complete loss for words. While I, of course, deeply appreciate being named to PRWeek's 2026 Power List, it was Don Baer's incredibly kind testimonial that brought me to a full stop. Don, you brought tears to my eyes (https://lnkd.in/eJRqHvM8). And yes, I absolutely did rip off my tie and coat (context matters so much for that sentence). Thank you Steve Barrett, Frank Washkuch, Diana Bradley, Gideon Fidelzeid and the rest of the crew at PRWeek certainly for the recognition... and for your perennial celebration of this fine community.
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Jennie Ho liked thisJennie Ho liked thisApple just announced Apple Upgrade, a new program that lets you lease an iPhone, iPad, Mac or Apple Watch. I break down the details in the video below. The idea is simple: Pay monthly for a set term, then return the device, upgrade to a newer model or pay the remaining balance to keep it. For Apple, it’s a smart cycle: Leasing could help the company move more new products while creating a steady supply of used devices to refurbish and resell. For us, it means lower upfront costs, which is a sweet option as AI drives device prices higher. For some reason, leasing a laptop feels so much weirder to me than leasing a phone but I bet a lot of people will do it.
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Jennie Ho reacted on thisJennie Ho reacted on thisI'm stepping into the role of CEO at Rescue | The Behavior Change Agency. After a whole career in public health, I still can't believe I get to do this work for a living. I'm a wild optimist. I can't watch a problem go unsolved and sit still, especially when people are struggling. I've always taken whatever frustrates me about the world and put it into building something better. For a long time I wanted to solve the hard ones myself. Then, I learned what a team can do that no one person can, and that changed how I think about all of it. I get to do this work with a team of people who run toward hard problems. We've kept prevention a step ahead of a tobacco industry that keeps inventing new ways to make addiction appealing, built segmentation models that reach low-income families, and found a way to talk to teenagers about mental health without getting an eye roll. The work is challenging by design, because the easiest message doesn't always change behavior. Our team knows how much that matters, and they prove it in how they show up. Jeff Jordan founded this place and shaped what it stands for. He taught me the power of social norms in making health changes more appealing. He's moving into the President role and remains on the board. The things that make Rescue Rescue aren't going anywhere. I'm glad he's still in it with me after 13 years. To the other members of our board, thank you for trusting me with this. Kristin Carroll, I worked for you for ten years and learned more than I can put in a post. Brad MacAfee, your mix of heart, mission, and strategy is the standard I'm holding myself to. The change we've made over the years makes me so proud. I'm honored to lead the people who make it happen. The problems ahead are bigger yet, and so is my belief in we can do about them.
Experience & Education
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WE Communications
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Honors & Awards
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Award of Excellence, Pitch Material
PRSA
Pitch Material for Tacos & Tequila in Las Vegas and Southern California
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Award of Excellence, Quick Turnaround Program
PRSA
Quick Turnaround for Las Vegas Foodie Fest
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Pinnacle Award, Pitch Materials
PRSA
Pitch Materials campaign for innovative rolls at Rice & Company in Las Vegas
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Pinnacle Award, Press Conference
PRSA
Press Conference for Dinner in the Sky Las Vegas
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Bronze Quill Award- “Best of Show” (Total Integrated Communication Program)
IABC
Las Vegas “Best of Show” (Total Integrated Communication Program) for Camp Vegas Summer Campaign
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Gold SABRE/The Holmes Report – Finalist (Travel/Tourism)
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National Bronze Anvil (Award of Commendation – Government)
PRSA
Award of Commendation – Government for Camp Vegas summer campaign for LVCVA
Languages
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Spanish
Limited working proficiency
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