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Dynamic digital marketing leader for high growth businesses. Well rounded, with a…
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Jennifer Choo shared thisGreat to see my colleague Matthew Newcomb take the stage 🎤 . For the first time, all three partners behind DG Media Network's onsite and offsite buy sat down together to talk about what it means: Austin Leonard of DG Media Network, Matthew Fantazier of The Trade Desk and Matt, with Lou Paskalis moderating on Beet.TV Dollar General now runs onsite and offsite campaigns in one place. Kevel powers the onsite display. The Trade Desk brings the open web. Worth the watch: https://lnkd.in/exzMtsnn #RetailMedia #AdTech #CommerceMedia
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Jennifer Choo shared thisProud to share this conversation with our Chief People Officer, Mike Kohn, on Leading Beyond the Org Chart with Rise Results. It's a great look at the culture I get to be part of at Kevel • How we listen and act on feedback • How we support each other through life's big moments • How we stay connected across 17+ countries • How we grow fast without losing our heart Worth every minute. Listen to the full episode here: ➡️ https://lnkd.in/eStGjWfp #LifeAtKevel #EmployeeEngagement #CompanyCulture
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Jennifer Choo shared thisExcited to see this one go live. Kevel recently launched a three-way partnership with Dollar General and The Trade Desk that connects on-site and off-site retail media into a single campaign. On the newest Unlocking Retail Media, The Trade Desk's Matthew Fantazier breaks down why that matters: - One campaign, not two separate buys - Share of category, not just sales, as the real scoreboard - Why he thinks "retail media" won't even be a term in five years Worth a listen. 🎧 On all podcast platforms: https://lnkd.in/eep2KAid 📺 Or watch the full episode on YouTube here: https://lnkd.in/ggx-ctYS #RetailMedia #UnlockingRetailMedia #Podast DG Media Network
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Jennifer Choo shared thisSo proud of Lucy Fitzgerald for being nominated as a Rising Star at this year's Women in Retail Media Awards. It's recognition she's earned through real impact in this industry. If you've got a minute, please vote for her, every vote counts. https://lnkd.in/eQdkjywd #WomenInRetailMedia #WIRMAwards #RetailMedia #AwardsSeason
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Jennifer Choo shared thisWhat does "success" even mean in retail media? Art Sebastian gave one of the clearest answers we've heard on the podcast. On the newest Unlocking Retail Media, he breaks it down: - Brands want a lift in sales, or an incremental return on the dollars they invested - Everything else - impressions, click-through rate, visits - is just supporting evidence - His simple test: am I meeting my objective, and am I growing the business Worth a listen. 🎧 Listen now on all podcast platforms: https://lnkd.in/eep2KAid 📺 Or watch on YouTube: https://lnkd.in/eft3dSeJ #UnlockingRetailMedia #RetailMedia Kevel
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Jennifer Choo shared thisThe best leaders are dedicated to helping others grow and flourish. That's Sandy G., our SVP of Product and Engineering, in a nutshell. She has been officially recognized as a 2026 Inspirational Mentors honoree at the AdExchanger Top Women in Media & Ad Tech Awards and I couldn’t think of anyone more deserving. So happy for her. 👏 Congrats, Sandy! 🎉 #TopWomenNetwork #TopWomeninMediaandAdTech Kevel
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Jennifer Choo shared thisBuilding a retail media program? Art Sebastian's advice on the newest Unlocking Retail Media is one of the simplest things we've heard on this show. - Look at your peers and see what's working for them - Right-size it for your own business instead of starting from zero - Ask partners for help: brands, tech companies, thought leaders- all fair game His words: "beg, borrow, and steal shamelessly." Give it a listen. 🎧 Listen now on all podcast platforms: https://lnkd.in/eep2KAid 📺 Or watch on YouTube: https://lnkd.in/eft3dSeJ #UnlockingRetailMedia #RetailMedia KevelAdvice on Building a Retail Media Network From Scratch from Art SebastianAdvice on Building a Retail Media Network From Scratch from Art Sebastian
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Jennifer Choo shared thisEvery team has different goals. A strong RFP finds the technology partner whose strengths actually match yours. Our team just published a guide on running a sharper RFI and RFP process, covering: • How to define your advertising program ambition • What to own versus what to extend • Why twenty focused questions beat a hundred shallow ones Worth a read if you're evaluating ad tech vendors this year. ➡️ https://lnkd.in/e9kwbE74 #RetailMedia #CommerceMedia #AdTech #RFP Kevel
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Jennifer Choo shared thisIf you work anywhere near retail media, the newest episode of the unlocking retail media pod is worth the listen. With over 30 years working in retail and packaged goods, Art S. has done nearly every job in this industry - brand side, retailer side, data side and now advises both as founder of NexChapter. On the latest episode of Unlocking Retail Media, he breaks down: - Why org alignment matters more than any new platform - What brands actually measure when they judge a campaign - How to get your data ready before agents start making decisions for shoppers Check it out. 🎧 Listen now on all podcast platforms: https://lnkd.in/eep2KAid 📺 Or watch on YouTube: https://lnkd.in/efQtNzy2 #RetailMedia #AdTech #Kevel #RetailMediaNetwork Kevel
Jennifer Choo commented on a post
2mo
Congrats Kate! The Swiftly team is so lucky to have you 🎉 🫶
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Jennifer Choo liked thisThe event crew at Snappy is one of the best in the business. Its a motion that is truly embraced by everyone involved which has been a natural way to extend the brand to the customer that we serve. Its magical when it comes together! Great work Candace Kotlarsic (helps that she is a Cleveland Browns fan) and Sharon Langer (we are working with her on becoming a Browns fan) Love this team!Jennifer Choo liked thisA huge thank you to all of the amazing clients, partners, and new connections who stopped by our booth at G2E, spun the wheel, grabbed a Snappy plushie or gift, and spent time with us. 🎁 We’re just getting started! Come see us at Booth #3225 and let’s keep the conversations — and the fun — going! #snappygifts #playerrewards #g2e Snappy Jennifer Lupton Gil M. S. Candace Kotlarsic Ross Langley Greg Ehrlich Mikael Rotberg
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Jennifer Choo reacted on thisJennifer Choo reacted on thisExcited to be at Advertising Week New York Oct 5–8! I'm looking forward to catching up with some familiar faces and making a few new connections. If you'll be in town, text/message so we can meet up! #AWNewYork #AdTech #RetailMedia #CommerceMedia #Kevel
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Jennifer Choo liked thisJennifer Choo liked thisBeing named an AdExchanger Top Women in Media and Ad Tech honoree is exciting. But what’s more exciting is seeing women I work alongside every day receive this recognition, too. Anne Harrell has been instrumental in closing the gap between what we build and how customers put it to work — from shaping the frameworks and talk tracks for GTM, to being the person enterprise leadership trusts in the room. Seeing her recognized as a Commerce Media Maven is incredibly well deserved. And Kay Manning joined Pacvue to help build our EMEA partnerships function from the ground up, and in her first year she has been a great asset in doing just that. She brings incredible energy to everything she does. Being recognized as an Up and Comer is a well-deserved acknowledgement of what she has already accomplished — and what’s ahead. Congratulations to Anne, Kay, and all my fellow colleagues recognized - and thank you to AdExchanger for shining a light on women shaping commerce media right now.
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Jennifer Choo liked thisJennifer Choo liked thisO timing para o Retail Media no Brasil é agora. Herik Mourão, Community & Market Director da Kevel, compartilha a visão por trás da expansão da empresa no país. Com operação local estabelecida, a Kevel traz tecnologia validada em mercados globais maduros e uma equipe de alta senioridade. O foco é direto: acelerar o crescimento do setor e entregar aos parceiros as ferramentas necessárias para escalarem seus resultados e subirem de nível. Assista ao vídeo e entenda os próximos passos desse movimento. #RetailMedia #Kevel #CommerceMedia #AdTech #RetailMediaNetwork #VarejoBrasileiro
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Jennifer Choo reacted on thisJennifer Choo reacted on thisThe best conversations happen over cocktails and live music. Kevel is co-hosting an exclusive happy hour with QSIC and Placements AI at The Seville, a speakeasy 12 minutes from the AdWeek venue. Great cocktails. A live set from Miles Moon. Retail media conversations that go beyond the panel talk tracks. The Seville, NYC Tuesday, October 6 | 5:00 to 7:00 PM Space is limited. Save your spot: https://luma.com/838wq7l0
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Jennifer Choo reacted on thisJennifer Choo reacted on thisA melhor parte do Groceryshop 2026? As conversas. Passei a semana com o time da Kevel conversando com varejistas, marcas e parceiros sobre o que realmente está funcionando em Retail Media. E um tema apareceu várias vezes: mais resultados concretos e menos promessas. Mensuração em que as marcas possam confiar, decisões mais inteligentes e experiências construídas em torno do consumidor. Começamos a semana com The CPG Guys e Rethink Retail e depois realizamos o Groceryshop After Dark com a QSIC. Obrigado a todos que participaram e encontraram um tempo para conversar com a gente. Foi muito bom reencontrar velhos amigos e conhecer tanta gente nova. Menção especial para a camisa do Benjamin Thompson e para os looks do Matt Lee. Escolhas ousadas. Resultados fortes. 😄 E você já tinha ouvido falar do Groceryshop ?
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Jennifer Choo liked thisJennifer Choo liked thisKevel AdWeek happy hour Tuesday evening: DM for an invite!
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Jennifer Choo reacted on thisJennifer Choo reacted on thisWhat a week it was at DMEXCO - Digital Marketing Expo & Conference 2026! Great energy, great conversations, and two things that really stood out for me: - AI is getting real. Less hype, more practical value: better measurement and forecasting, smarter campaign optimization, and agentic AI reshaping product discovery and shoppable experiences. - Germany’s #RetailMedia market is becoming a serious force in Europe, but the next phase of growth is about maturity, not just scale, less fragmentation, better standardization and easier activation across RMNs. And some of the best Retail Media conversations happened away from the conference floor. Together with Digital Bash, the Kevel team brought Retail & Commerce Media leaders around the dinner table in Cologne. Fewer slides, more candid conversations, exactly how it should be. Big thanks to Nina Kress and Digital Bash for making it happen, and to Andrew M., Martin Jensen and Sylvia Mannes for a busy and productive week. See you next year, Cologne! 🚀 #DMEXCO #RetailMedia #CommerceMedia
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