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Lounès Ziani
Bad Bunny refused to be generic. While most AI startups are building generic products. Spanish-first. Puerto Rico-first. Culture-first. He didn’t dilute the sound to please everyone. He doubled down, and the world adapted. That’s the product design cheat code founders ignore: Depth beats global. Most early-stage founders fall into the same trap: - “We’ll serve SMBs + enterprises + devs + agencies + AI users” - “We want everyone who might buy someday” - “Our homepage should impress all buyer types” So the homepage says everything… And means nothing. You don’t look versatile. You look confused. And your UX pays for it: - Users don’t get it in 10 seconds. - Onboarding becomes generic. - Activation dies. Then you blame marketing. Bad Bunny didn’t try to be Drake. He became undeniable in his lane. A great product isn’t about more features. It’s about trust and clarty: - One ICP. - One promise. - One first win. When you go deep: - Positioning sharpens - Free-to-paid conversion increases - Retention compounds Pleasing everyone doesn't pay. Pleasing the right ones does. Is your product specific… or strategically vague?
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