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Jeff Klineman reposted thisAppreciate Jeff Klineman of BevNET.com for inviting me to speak on a panel discussing the ins and outs of putting together the sale of St. Agrestis to The Wine Group.Jeff Klineman reposted thisSt. Agrestis faced a defining choice as Phony Negroni took off. St. Agrestis, The Wine Group and BevNET will unpack the thinking at BevNET Live L.A. Link in the first comment below 👇 #CPG #BeverageIndustry #NonAlcoholicBeverages #MergersAndAcquisitions #BevNETLive
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Jeff Klineman shared this1-1s are just the start. We’ve got a great lineup for all attendees. It’s going to be a fine, fine time.Jeff Klineman shared thisWhole Foods Market, Spec’s, and INFRA are joining the 1:1 meetings at BevNET Live L.A. 2026. 🤝 Registered attendees can request private, pre-scheduled 10-minute conversations with retail and investment leaders, creating dedicated time to introduce their brand, ask questions, and make valuable industry connections. Our first confirmed hosts include: Samantha Kieffer, Category Merchant, Whole Foods Market Candice Price Ternus, Category Merchant, Whole Foods Market Samantha Fletcher, Senior Category Merchant, Whole Foods Market Austin H., Category Manager for Coffee, Tea, and Energy Drinks, INFRA Stephen Jabour, Chief Sales and Operating Officer, Spec’s And this is just the start. More 1:1 hosts will be announced soon. BevNET Live L.A. | Dec. 6–8 Early registration pricing is available through October 23. Register and learn more about the 1:1 program: https://lnkd.in/gzUyPrTc John Craven | Mike Schneider | Ray Latif | Jeff Klineman | Martín Caballero | Shauna Golden | Adrianne DeLuca | Lukas Southard #bevnetlive #beverageindustry #cpg #retail
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Jeff Klineman shared thishttps://lnkd.in/grRzGtjd Hot Take: I feel like there's such incredibly great show about Ben Stiller making ads for a soda company here and I respect the work going in to building the brand. But I wonder whether it would be a better, leaner business if the show was the product, instead of the actual soda? One of the main issues with creator-based or celebrity-based products is that the storyline and the product both have to be good -- not great, but in balance -- for them to actually hit and resonate. This is terrific content -- but it dwarfs the product itself.
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Jeff Klineman reposted thisJeff Klineman reposted thisCome join us TOMORROW in San Francisco - network with some great CPG people + special guests....Free to join...Details in the link below
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Jeff Klineman shared thisHe's a MerMAN, baby, and he can't wait to season your fish... here's how a small Florida brand is swimming upstream, by Lukas SouthardHow Merman’s Revenge Found A Niche in Seafood SeasoningHow Merman’s Revenge Found A Niche in Seafood Seasoning
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Jeff Klineman shared thisCorporal Morgan's, anyone?Jeff Klineman shared thisDiageo is betting that its biggest brands can give an emerging mid-strength category real scale. The UK range extends Smirnoff, Captain Morgan and Gordon���s amid a wider moderation push. Link in the first comment below 👇 #CPG #BeverageIndustry #SpiritsIndustry #LowAlcohol
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Jeff Klineman reposted thisJeff Klineman reposted thisThe BevNET CPG Media Los Angeles events are just around the corner...Whether you are in the food, beverage, beer / bev alc industries, we have something for you. Come join 1500+ industry leaders from across CPG, including top emerging brands, investors, retailers, & more for networking, retail 1:1's, amazing speakers, and more. Details in the comment below 👇 or DM if you'd like more info about brand activations, sponsorships, & other ways to get involved. Mike Schneider Jeff Klineman Martín Caballero Bryce McDonald Ray Latif Adrianne DeLuca Kathi O'Neil Justin Kendall Zoe Licata Jessica Infante John Fischer Brandt Gehrs Amanda Smerlinski Colin Sughrue #cpg #beverageindustry #bevnet #la #entrepreneur
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Jeff Klineman reposted thisVote for the best of the best in New England and help us celebrate these wonderful founders and products coming out of our 6 states! Link below to vote (you can only vote once but send this along to others!)Jeff Klineman reposted thisThe nominees for our 2026 Pioneer Awards are in, and voting is now open! 🎉 Quick housekeeping note first — we won't be hosting Fall Fest in person this year, and if you already grabbed a ticket, a refund is being processed. That shift isn't slowing down the part everyone looks forward to most: celebrating the brands, founders, and teams pushing this industry forward. So we're taking our NNE Pioneer Awards straight to you, right here 👋 For many of the brands, this is the first time they're finding out they've been nominated by someone in our community — so if you spot a familiar name (or your own!), give them a shoutout when you share this. 🗳️ Vote now https://lnkd.in/e7vAJCzA Voting closes September 18th. https://lnkd.in/em5s8NCq #NNEPioneerAwards #NaturallyNewEngland #SupportLocal #NewEnglandMade
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Jeff Klineman liked thisNice! They see it.Jeff Klineman liked thisUncle Waithley was a ginger farmer on St. Vincent. He lived to a hundred, and he made his own ginger beer. His grandson Karl Franz Williams spent seventeen years running bars and restaurants, and before that worked in brand management and innovation at Pepsi and Procter & Gamble. He took the family ginger beer and put a scotch bonnet in it. That is the whole product at Uncle Waithleys Beverage Company. Peruvian organic ginger, ground and pressed, then aged through a fermentation step for depth. Lime juice, turmeric and mineral water with natural salts to balance the sugar. Then the pepper, which is the part nobody else is doing. Most ginger beer competes on how much ginger it can claim. This one competes on what happens a second after you swallow. A deliberate burn is a filter. It loses the shopper who wanted something easy and it keeps the one who was bored. Which of those two is worth more to a brand this size? #CPG #ConsumerGoods #Beverage #NonAlcoholic #BrandStrategy #FounderLed
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Jeff Klineman liked thisJeff Klineman liked thisMy brother Sean moved to Ílhavo, Portugal earlier this year. He brought his dog, Grace. Last week I went to see the life he built there. Ílhavo is a small, quiet town, a half hour south of Porto and two hours north of Lisbon by train. Sean is happy. Over the moon, honestly. Watching him walk me through his streets, his routine, his new normal, I kept thinking about how few people actually do the thing they say they want to do. Congrats, Sean. Big respect for the move. I recognized the decision, because I made a version of it a couple of years ago. I looked at Grasslands: A Journalism-Minded Agency® and decided our next chapter was international. Some former colleagues of mine disagreed, but I knew it was the right call. (It definitely was.) Clients in Germany, Thailand, Portugal, the UK and Australia. New regulatory environments, new media markets, new ways of doing business that force you to get better at your job. The bet is paying off. Work takes me overseas now on a regular basis, and the trips keep landing me within reach of family and friends I used to see once every few years. A long weekend in Portugal for business becomes a quick overnight in an ancient fishing town with my brother. Sean moved for the life. I moved the company for the work. We both ended up with a bigger map and more people on it. If you're sitting on a decision like that, personal or professional, the hardest part is the first flight. Obrigado, Sean. See you again soon.
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Jeff Klineman liked thisJeff Klineman liked thisOHMYGOD, there are currently at least 20 Dolly themed corn mazes around the US, thank you Food Fix and Helena Bottemiller Evich for bringing this important news to my attention. https://lnkd.in/gPsebxTu
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Jeff Klineman liked thisJeff Klineman liked this🚨 I think there’s a very big business to build around a ridiculously good English muffin. 🚨 We’re hiring a VP of Sales at Stone & Skillet to help build it. We’re already in Whole Foods nationwide, Target, and more. The opportunity ahead is huge, but the details matter: winning the right accounts, getting products off the shelf, and giving people a reason to buy us every week. If you’ve helped scale a CPG brand and want to work directly with a founder and an amazing, scrappy team to build something ambitious, I’d love to talk. Remote — NYC or Boston preferred. Apply here, or send this to someone we should meet: https://lnkd.in/eZHjUpHd
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Jeff Klineman liked thisJeff Klineman liked thisIf I could only go to one CPG conference a year, it would be Beanstalk: 1,000+ of the Most Important Consumer Brands Gather in New York. Here's why: 1. Everyone is there to connect people. You spend three days meeting new people, hearing their stories, and introducing them to someone who can help. Investors, agencies, and founders all working together. The best part of CPG. 2. Quality time with my "good people helping good people" crew: Will Parsons (Locked In), Mike Gelb (Bridge), David Roger (Hetal), Craig Foldes (Chat Walrus), David Simnick (Soapbox). These guys are directly credited with 75% of my network today. 3. Sitting down with my favorite investor partners to talk about how we can help their portfolio companies together: Kiva Dickinson (Selva), Paula Sutter and Anthony Choe (Provenance), Daniel Faierman (Habitat), Trevor Rechnitz (Vanterra), Kyle Fitzpatrick (Paperboy), Tehmina Haider (L Catterton). 5. Meeting new founders and learning about their brands, like Annabel Hay from Clutch, a safe for your skin and clothes glue that's replacing fashion tape. Check it out at CVS. Finally meeting Rob Gregg (Stand+) in person. He has built out a 100% AI native CPG company. So impressive. 6. Keynotes from Jess Frenchman Jacobs (Coterie) and Jeffrey Raider (Mammoth Brands). Always refreshing to hear how their backgrounds shaped their current roles. 7. Dinners with interesting people, including Jameis Winston (NY Giants) and Ndamukong Suh (House of Spears), two NFL legends. Maxwell House Social Club was a great venue too. 8. Seeing existing clients in person: Mark Rushmore (Suri), Jess Frenchman Jacobs (Coterie), Rachel Mansfield and Jordan Carpenter (Cadootz), Ashley Sweeney (Realm), Brandon M. and Justin Kemperman (Javvy), Nishant S. (Arrae), Gary Zhao (Pacagen) 9. Meeting clients in person for the first time: Liana Krasnow (Noodo), Tal M. (Pavoi), Adam Bedford and Rohit Palekar (Sans), Rachel Oberst (Thesis) 10. Taking advantage of being in NYC to meet up with clients, friends, former co-workers, and VC's: Justin Kerzner (Magic Molecule), Susan Lyne (BBG Ventures), Ameer Amdani (Cottonball), and a whole bunch of my old Harry's crew. Beanstalk is the event I look forward to all year. I'd pick it over any other conference, Expo West included. What I value most is building new relationships and making the ones I already have stronger. Every year I'm reminded that the best way to grow your business is to help other people grow theirs. That's what makes this corner of CPG so great, and it's why I love what we do at The Retail Navigator Thanks again to Ray Cao, Max Starkman, and 🚀 Daniel Rodic for putting together the highest density of good people in the same room to enable this "high quality collisions." Save the date for next year: September 13–15 in Brooklyn. I'll be there! 📸: Catching up with my old Harry's co-worker Douglas Hwang (DTC Doug).
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