Joe Faillace

Most agencies don’t lose deals because of weak offerings. They lose deals because their sales process isn’t consistent. Save this a simple sales framework for freelancers and 2–20 person agencies. You don’t really  need more tools or complex CRMs. You need a repeatable sales discipline that works even when delivery gets busy. HYEGRO helps agencies apply this framework in one simple system — from lead capture to follow-up to close. 👉 Start a free trial and bring structure to your agency’s sales process. https://lnkd.in/gvgdrSsj #GrowWithEase #SimplifySales #BoostProductivity #AgencyLife

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💡 Budget optimization is one of the most important decisions multifamily marketers make and one of the hardest to get right. The next mini series on on Janet Rosseth's Optimized podcast is available now, featuring conversations with Paul McClain - CAM, CAPS, NAAEI Faculty, Katie Nelson, and Gunnar Blakeway-Walen. Together, they unpack how teams are thinking about budget optimization today, where dollars are actually making an impact, and how to approach decisions with more clarity and confidence. If you’re navigating competing priorities, shifting performance, and constant pressure to do more with less, this series is built for you. 🎧 Subscribe and start listening to Season 3 of Optimized today. https://lnkd.in/gkna-URg Season 3 is brought to you by PERQ in partnership with Multifamily Media Network. #Podcast #MultifamilyMarketing #MarketingStrategy #MarketingLeadership #Multifamily

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🔊 New Podcast Episode Just Released! Fractional C-Suite Retreat EP 81 IS LIVE Unlocking Growth: The 95% Blind Spot in SMB Marketing Host and Fractional CMO Stacy Kamigaki sits down with Dan Smink, Founder and President at RefractROI, to expose a critical flaw in most SMB marketing strategies: obsessing over the 5% of buyers ready to purchase while ignoring the 95% who will drive future growth. This episode reframes how leaders should think about demand, brand, and ROI. In this episode: 🔹 Understanding the 95–5 marketing rule 🔹 Why most SMBs target the wrong buyers 🔹 Rising acquisition costs from short-term focus 🔹 Brand awareness as a growth multiplier 🔹 Balancing demand capture and demand creation 🔹 Measuring real marketing effectiveness 🔹 Escaping the “5% trap” mindset 🔹 Strengthening top-of-funnel strategy 🔹 Real-world ROI from smarter marketing This episode is for: 🔹 SMB owners pursuing sustainable growth 🔹 Marketing leaders focused on long-term ROI 🔹 Sales teams needing better pipeline quality 🎧 Listen now: https://bit.ly/3QKlv7Z  Available on all major platforms: 📍Podbean- https://bit.ly/45o7TqL  📍Spotify - bit.ly/4np9UJz  📍YouTube - https://lnkd.in/grKevdTx  📍Amazon Music - https://amzn.to/41TZl9L #SMBMarketing #GrowthStrategy #BrandBuilding #DemandGeneration #MarketingROI #FractionalLeadership #BusinessGrowth #RefractROI #yorCMO

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1. Focusing on Customer Value and Business Outcomes Over Activity and Outputs One of the core principles of Agile—whether in software or marketing—is prioritizing customer value and business outcomes over sheer activity and output. AI challenges us to remember that lesson. Yes, AI allows marketers to produce far more content, campaigns, and data analysis than ever before. It dramatically increases our capacity for work. But if that work doesn’t connect to customer value, then we’re not becoming more effective—we’re just creating more noise. If every team uses AI to scale production, the playing field becomes crowded with automated messages, similar visuals, and formulaic strategies. In that environment, effectiveness isn’t about who produces more, but who produces meaning. The winning campaigns will be those that use AI not just for speed or volume, but to deepen understanding—finding insights that lead to genuine customer value. In Agile terms, it’s not about increasing velocity for its own sake. It’s about ensuring that every sprint, every piece of content, every experiment moves the customer closer to success and the business closer to its goals. AI should be the tool that amplifies focus, not distraction. I've been exploring these questions about AI and agile in my podcast series. Three leading marketers—Erica Korman, Jonathan Wasserman, and Scott Brinker—share their insights on how AI is transforming the marketing landscape, and what it means for managing teams and strategy through Agile. hashtag #agilemarketing #marketing #ai #podcast Jonathan Wasserman https://lnkd.in/ep3ZnPiw Scott Brinker https://lnkd.in/eSWzJYB9 Erica Korman https://lnkd.in/egtPjZUb

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In this episode of B2B Marketing Futures, host Joaquin Dominguez brings together a panel of seasoned sales and marketing leaders to unpack one of B2B’s most persistent challenges: alignment. You’ll hear from: • David Flesh Founder of DCF Consults (ex-Freshworks) • Ariel Zommer, Senior Product Marketing Manager at Okta • Josh Fu, VP Product Marketing at BeyondTrust • Tim Mitchell, Enterprise Director at Choreograph (GroupM) They dive into: Where alignment typically breaks down How messaging, metrics, and content actually land in the field What real cross-functional collaboration looks like The growing role of GenAI, real-time feedback, and shared KPIs Tactical advice for PMMs, sales leaders, and CMOs alike Whether you sit in marketing or sales, this episode offers a clear, candid look at how high-performing teams drive alignment and where most still struggle. Listen on Spotify: https://lnkd.in/gx-7Tp9V Listen on Apple Podcasts: https://lnkd.in/gt3Bt53H

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Most advisors focus on generating leads—but not enough on working them. According to MarketingSherpa, advisors who follow up within one to two days see conversion rates up to 60% higher than those who wait a week or more. In this episode of The Rainmaker Multiplier, Matt Seitz sits down with Cary Chaitoff, VP of Marketing at C2P, to discuss how to: ✔️ Systematically follow up on every lead ✔️ Craft voicemails that get callbacks ✔️ Track funnel performance and identify drop-off points ✔️ Build accountability systems that ensure consistent results You’ve already done the hard part; now make sure you’re not leaving revenue on the table. 🎧 https://c2pe.info/43yy24S 💻 https://c2pe.info/4nj1V0k #FinancialAdvisors #LeadFollowUp #AdvisorMarketing #RainmakerMultiplier #BusinessGrowth

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#B2B marketers need to think #omnichannel just as much as B2C marketers. Here's a great piece that explains why and how from Invision: https://lnkd.in/ejGENxHi #marketing #marketingstrategy

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Good content can grab a person’s attention… but then what? Marketers also need to earn trust and build credibility, and this article shows how. https://lnkd.in/d3fb2ZNC

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Too often, agencies + publishers spread their sales reps thin across verticals. The result? Shallow co-op conversations. But a smarter approach is emerging: specialize in a vertical, know the co-op funds inside-out, and own the pitch. 🚀 👉Read how one agency flipped its co-op strategy and drove national results: https://hubs.la/Q03Hh-l50 #CoopAdvertising #AgencyLeadership #MediaSales #AdvertisingStrategy #MULO #CoopConnect #VerticalFocus

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Short-term tactics fade. Sustainable SEO wins. Woody Wood Group helps Atlanta businesses build long-term online authority through ethical SEO strategies, technical excellence, and content optimization that delivers consistent results Read more: https://lnkd.in/dzzA2if5 #SEOAtlanta #AtlantaSEOServices #LocalSEOAtlanta #SEOExperts #DigitalMarketingAtlanta #OrganicGrowth #SearchEngineOptimization #AtlantaBusiness #SmallBusinessGrowth #OnlineVisibility #MarketingStrategy #SustainableSEO #BusinessGrowth #LocalBusinessMarketing #SEOAgencyAtlanta

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B2B brands lose credibility as only 30% focus on author expertise. Build EEAT to enhance trust and visibility in search results. https://lttr.ai/AlrO1 #B2B #Marketing #Technology

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Most webinars underperform because of poor design, not poor content. This guide shows how to use layouts, branding, and engagement tools in marketo to make sessions stick. Read our hacks guide: https://okt.to/3IezAk

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Outcome-based fee models are now a baseline demand for many clients. This shift has driven our agency to adopt a test-first engagement model rather than jumping straight to scaled, performance-priced programs. Read more about it in Forbes Agency: https://zurl.co/5liRP #performancemarketing

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Struggling to rank on Google or attract the right leads? In this episode of InSights, Brad Bialy and Shaun Chojnacki dive into the SEO strategy staffing firms can’t afford to ignore in 2025: topical authority. Learn how to structure your site like a well-organized bookstore, build trust with Google and AI, and generate more qualified traffic through smarter content. https://nsl.ink/fzO6

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New #B2Bmarketing research 📊: Nearly three-quarters of respondents report inaccurate, outdated, or non-compliant #leaddata, which impacts their #salespipeline. @DemandGen dives into the findings & solutions 🔍: #leaddataquality https://zurl.co/0LwQO

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