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Julie Ginches is a category creator, connector, and communicator who builds what's next…
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Julie Ginches reposted thisJulie Ginches reposted thisWhat took 40 hours in January might take four hours today. Good news, unless you're deciding where to invest. Patrick Shea calls it the "wait-and-hurry-up" dynamic: why commit to a year-long build when the next model release could make it obsolete? The hesitation makes sense. The cost is that you end up not playing at all. His reframe is that the finished product is only the last step. The lasting return is the competence and confidence your team builds along the way. An AI-savvy team carries the investment forward. Full article in the comments. #AI #B2BMarketing #Martech #AdDaptive
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Julie Ginches shared thisI'm in for Strangers No More at Masquerade NYC! If you’re there, don’t be a stranger. Huge thanks to Unplugged Collective and partners: Seedtag, Sigma Software, HUMAN, Glance, Equativ, AdRoll, Yieldmo, Odeeo, Audion, and Lemonlight for hosting the best night of the week at Advertising Week New York! #UnpluggedStateofMind #AdvertisingWeekNewYork #StrangersNoMore #IYKYK
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Julie Ginches shared thisYotta 2026 is tomorrow! VEIR's CPO Stephen Major presents at 1;15 on the Powering AI Stage - not to be missed.Julie Ginches shared thisYotta 2026 is next week! And VEIR’s Stephen Major, Chief Product Officer will present the advantages of superconducting low voltage AC power delivery, including in terms of installation and material requirements over conventional busway, while preserving power delivered. 📍Tuesday, September 29 at 1:15pm, on the Powering AI stage #Yotta2026 #PowerDelivery #SuperconductingDataCenters #BuiltToPowerProgress
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Julie Ginches reposted thisJulie Ginches reposted thisWhat a night. Boston AI Week’s Core Festival Week began on Thursday with Mayor Michelle Wu proclamation of Boston AI Week in the City of Boston, and opened in earnest on Friday with a full house at The Grand Boston in the Seaport, after the weather moved the Opening Party indoors on a day's notice. Founders, executives, investors, researchers, students, and builders from across Massachusetts filled the room, and the 7:00 PM panel on what is ahead for AI in Boston and beyond set the tone for the nine days to come. Thank you to WS Development and to The Grand for making the move possible; to Island Creek Oysters, our partner in this tradition, whom we will see at the Closing Party on October 2; to Opening Party sponsors Creatio and Red Hat and our panelists, including Jason Olkowski of Creatio and Jan Mark Holzer of Red Hat and to everyone who came out. And special thank to Amb.Prof.Muhammadou M.O. Kah, Ph.D Gambia’s Ambassador, for his opening remarks. The Festival of AI is built by this community, and Friday showed why. Core Festival Week continues. The next four days on the official schedule: Saturday, September 26: DevFest Boston at Hult International Business School, the Glasswing Ventures Enterprise-Ready AI Hackathon ($300K in compute for the grand prize), and MassRobotics’ Robot Block Party in the Seaport. Sunday, September 27: Day 2 of the Glasswing Ventures hackathon and the Harvard Innovation Labs × Sundai Recursive Learning Hackathon. Monday, September 28: GAI Insights World 2026 opens at the Hynes, and the Boston Generative AI Meetup takes the stage at Laugh Boston in the Westin Boston Seaport, with Launchpad.io, Flybridge, Starburst, Amazon Web Services (AWS), Gordon Brothers, and Stellix’s Stella, the Boston Dynamics Spot robot. Tuesday, September 29: AI on the Common at the Parkman Bandstand, the AI in Massachusetts Workforce Development and Career Fair at Boston University’s Metcalf Grand Ballroom with Questrom School of Business, Boston University, and QLab Demo Day at Harvard Business School. Everyone is welcome. Link to full schedule in the comments. #BostonAIWeek #TheFestivalOfAI #AIinBusinessAndInLife
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Julie Ginches shared thisGoing to be quite the party again this year! No one like the magical team MadConnect Bob Walczak Heather Macaulay Laura McElhinney #AWNY
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Julie Ginches reposted thisJulie Ginches reposted thisI do not think I could have predicted last night one year ago. A year ago, BUILD617 was just an idea. Last night, I looked around a packed room filled with incredible founders, investors, builders, community members, partners, and friends. To call it surreal is an understatement. I was definitely a little emotional, which caught me by surprise. The energy was undeniable. But really #BUILD617 is not about dinners... or having a physical space or a podcast... Those are just pieces of something much much bigger. This is about building a movement around the people crazy enough to build great things in Boston. And somehow, all of this has happened in less than a year! There are so, so, so many people who deserve credit for making that possible. David Greaney, Kevin Marsh, Rachel Kirby Sandeman, and the entire Synergy team believed early in the vision for a physical home for BUILD617. Dave gets it. He built Synergy here, is a founder himself, and believes deeply in Boston, and he has gone all in on supporting the people building here. We are incredibly lucky to have him in this with us. Christopher Morrison and the team at Stifel Bank have been incredible from the beginning. They are building Stifel's presence here while simultaneously investing their time, network, and energy into BUILD617 and Boston's founder community. Matthew Taylor, MBA, Jill Bosco, Bill Coffill, and the team at CLA (CliftonLarsonAllen) jumped in feet first. They opened their network, showed up, and made it clear from day one that they wanted to help build this alongside us. Eric Popp, Aidan Kittredge, Laura Stoffel, and the team at Cooley LLP have also been huge supporters and have meaningfully helped BUILD617 get to where it is today. And of course, Nicholas Leonard. Thank you for being beside me through all of this. I could not do it without you, and I am incredibly proud of what we are building together. And don't even get me started on the founder wall... There are so many more people I could thank. Honestly, seeing that many people show up last night gave me chills. Way too many people to tag in a single LinkedIn post, but I am going to try to tag a sampling below. Steve Papa Andrew Lau Zenobia Moochhala Chris Combs Chip Hazard Jason Kelly Scott Kirsner Simon Taylor Benjamin Cohen Kairos Shen Matt Thoms Matt Crane Brian Devaney Ryan Durkin Giuseppe Stuto Jonathan Gootenberg Stefanie Chiras, Ph.D. Sara Fraim and so so many more. Tag people in comments! One year ago, BUILD617 was an idea. Today, it feels real. And we are just getting started. Boston, letsgooooooooooooooooooooooooooo 🚀🚀 🚀 🚀 #startups #letsgo #futureisnow #buildthefuture #aistartups #howtocreateamovementinoneyear
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Julie Ginches reposted thisJulie Ginches reposted thisOmnichannel used to be a differentiator. Now it's the entry fee. According to McKinsey & Company 2026 B2B Pulse Survey, B2B buyers use an average of ten channels in a single purchase and expect to move between them without friction. So what actually separates leaders from laggards? Integration. Leaders are 4x more likely to run true one-to-one personalization and 2x as likely to have adopted gen AI. Having the channels was never the hard part. Connecting them is. Where does your stack break down: the channels, or the handoffs between them? #B2BMarketing #FullFunnel #Martech #AdDaptive
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Julie Ginches reposted thisJulie Ginches reposted thisThis cake is insane. And I know this is the second cake post in ~ a week... BUILD617 launch tonight. This one is for everyone in the room tonight. Around a year ago this was basically an idea. Tonight we are opening the doors to a real home for Boston founders. The room is going to be packed. The energy is going to be insane. LET'S BUILD BOSTON. 🚀🎂 HUGE thank you to our incredible partners at Stifel Bank Cooley LLP Synergy CLA (CliftonLarsonAllen). More or this soon. #startups #letsgooo #build617 #futureisnow #letsgooo
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Julie Ginches posted thisIf you are in adtech and martech you are not going to want to miss this ANA On Scope podcast with Peter Kenigsberg, MBA, Mike Berberich with MadConnect's CEO Bob Walczak! Bob's tips are for both CMOs and junior marketers on what they need to do right now to prepare for an agentic future. Link in comments.
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Julie Ginches liked thisPublicis says it's buying LiveRamp for "data co-creation for smarter agents." Your match rates, audience builds and conversion signals are about to run through a company with its own media business. I wrote up what I'd do this quarter: map where your identity lives, who controls each piece, and which pieces you want to own. The brands and agencies that start now move on their own schedule. The rest move on Publicis's.Julie Ginches liked thisPublicis is buying LiveRamp, the company that built its business on being neutral. In Nick Jordan's newest post, "The end of neutral identity," he makes the case for why it's time for a new model. For years, brands and agencies sent their customer data to LiveRamp because LiveRamp had nothing to gain from it. No media business. No agency. Once the deal closes, your match rates, audience builds and conversion signals run through a company that also works for your competitors. Nick's advice for this quarter: map where your identity lives, who controls each piece, and which pieces you want to own. The brands and agencies that start now move on their own schedule. Read more in comments ⬇️
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Julie Ginches liked thisJulie Ginches liked thisOur core targeting technology has stayed the same since launch. In ad tech, that probably sounds like a confession. It isn't. From the start, AdDaptive has used IP-to-postal mapping to connect digital activity to real-world business data. What's changed is everything built on top of it. Early on, that meant knowing a company sat at a specific IP address. Today it's layered with firmographic and business data from multiple B2B data providers. The platform also started as a one-way targeting tool. Now analytics feed insight back to sales and marketing, so each campaign informs the next. Kevin O'Malley walked through that evolution with Pulse 2.0. A good foundation doesn't need replacing. It needs building on. #B2BAdvertising #Programmatic #B2BMarketing #AdDaptive
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Julie Ginches liked thisJulie Ginches liked thisCongrats to my old neighbor, friend, super mom of Luke and his lil sis, and marketing rockstar, Lauren Prescott of PepsiCo - on getting a 2026 New York Women in Communications Trailblazer Awards. And thx to Ashley Miles, CEO Franklyn West, a former winner of this award and ex President of the org that runs the event, NYWICO for having us.
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Julie Ginches liked thisJulie Ginches liked thisA beautiful night in Paris celebrating Fashion Week. Thank you Vogue Business for their partnership in creating a special evening, our luxury partners for joining and Alioune Badara Fall for the discussion on the Future of Influence. It was a great reminder of the power of connection and conversation.
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Julie Ginches liked thisJulie Ginches liked thisOne week from today I'll be having breakfast with my powerhouse friends. Come join us! On October 7 I'm joining Aubriana Alvarez Lopez and Christina Cubeta for The Morning Table: Where AI Meets Advertising, moderated by Cathy Oh and hosted by Women Applying AI. Real talk on what AI is actually changing. No pitches and limited seating. Women Applying AI is a nonprofit providing free online programming for women at all stages of their AI journey. Thank you to the Hub Leads for bringing us together: Halah Mefleh, Christyl Lucille Murray, Ekua Odoi, Susan Migliaccio, and Cathy Oh. Link to register and details in comments.
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Julie Ginches liked thisJulie Ginches liked thisA few months ago, Eric Franchi started seeing a pattern in his inbox. Startups were building an agentic layer on top of every API and MCP server an advertiser could reach. First a couple, then 25+. He and Aperiam partner Corey gave it a name: the Unified Media Platform (UMP). On the latest Unharnessed, Joe and I asked Eric the hard question: does this category create new water in the pipes, or just pour the same water into 25 new beakers? Here are the highlights: → There are UMPs you've never heard of already doing seven and eight figures in ARR, growing faster than anything Eric says he's seen. → The bull case is access to everything, agentic-first, with the long tail of SMBs able to manage more platforms. → The best exits may come from buyers not on our radar. Nobody predicted Pinterest buying TV Scientific. Eric expects more "head-scratcher" deals from retail and vertical media networks that see the margins in advertising. → His 2027 startup investment map has three layers: rebuilding programmatic infrastructure, agents on top of existing platforms, and new category creation. "If you're not building it, you're going to be caught flat-footed." Full episode 👇
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Julie Ginches liked thisJulie Ginches liked thisGreat article @Abby Klauusen and @Tinuiti! The “unsexy stuff”? After 25+ years in agencies, I know it all too well! Having built a data platform at the largest independent agency, I know how much work happens behind the scenes. AI agents need those platforms connected before they can get anything done. I’ve continued building that “unsexy” plumbing at MadConnect. Glamorous? Hardly. Essential for AI to actually do its job? Absolutely! Bob Walczak Heather Macaulay https://lnkd.in/gvEi3BUPWant AI Agents That Work? You’ve Gotta Do The ‘Unsexy’ Stuff First | AdExchangerWant AI Agents That Work? You’ve Gotta Do The ‘Unsexy’ Stuff First | AdExchanger
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Julie Ginches liked thisSecond year in a row as winner, four years out of the last five as a finalist! 💪🏼 SafeGuard Privacy is the GOAT of Privacy Technology and founder and CEO, Richy Glassberg is just an old goat…Julie Ginches liked thisA SECOND AdExchanger Best Privacy Technology Award for SafeGuard Privacy! This recognition is especially meaningful as privacy diligence becomes an increasingly important part of how the digital advertising ecosystem operates. When we started, privacy diligence meant a questionnaire, a checkbox, and emails nobody wanted to answer. Once a year, if that. That's changed. Diligence is becoming a shared industry standard, not a one-off exercise. SafeGuard Privacy powers the IAB Diligence Platform and is built into IAB Tech Lab AAMP 2.3. Four consecutive years of recognition from AdExchanger as a finalist, including two Best Privacy Technology wins, strongly reflects the team, customers, partners, and colleagues who have helped move that work forward. It sounds cliché, but it’s true that we can’t do this without you. Thank You! Grateful to everyone who has been part of the journey. There’s a lot more work to do, and we’re excited for what comes next. AdExchanger David Cohen Michael Hahn Andy Hepburn Katy Keohane, CIPP-US Marc Goldberg Matt Anderson Kelly Sajid Jessica B. Lee Gary Kibel Daniel B. Rosenzweig Andrew Tobel Andy Dale Julia Shullman Lou Paskalis Rich LeFurgy Rachel Glasser Steve Sullivan (He, Him) Rachel Costello
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Julie Ginches reacted on thisJulie Ginches reacted on thisA DJ, a dance floor, and a whole lotta sparkle. ✨🪩 If you’re around NYC next week, come join the #DesiUs crew as we bring a little Bollywood to the conference circuit with our Diwali Dance Party. 💃🏽 Come for the music, stay for the dancing, and celebrate Diwali with some of our favorite people across the advertising and tech community. 📅 October 7 ⏰ 8:30 PM – 12:30 AM 📍 16 | SOLA: 30 W 30th St New York, NY 10001 A huge thank you to our incredible sponsors for helping us light up the night: LoopMe, Future Today Inc, Start.io, OUTFRONT Media, InMobi, display.io, AtomicAds, Advertible Inc., and ShopAditi.com 🪔 And a very special shoutout to our official nonprofit partner, Team Dayā, who will be joining us onsite. Team Dayā brings together friends across advertising and technology to fight poverty and illiteracy by funding the construction of primary schools in communities that need them most. ❤️ Bollywood beats. Diwali sparkle. Adtech friends. What more could you ask for on a Wednesday night? See you on the dance floor. 💃🏽🕺🏽 cc: Jai Parmar 🔜 DMEXCO 🔜 PROG IO NY 🔜 Adweek NY, Neepa K. Shah, Aditi Ramesh, Rohan Lala, Kush Kirpalani
Experience & Education
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Honors & Awards
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The 100 most influential B2B tech marketers in North America
Hot Topics
The 100 most influential B2B Tech marketing leaders 2016 North America as voted by the Hot Topics community of Senior Business Leaders.
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Top 20 CMOs in New England
Venture Beat
Julie Ginches, CMO at Kahuna
Julie played a key role in taking Rubicon Project public and in helping eXelate get acquired by Nielsen just nine months after joining. Now, at Kahuna: “There are very few marketers that can do what Julie does, which is why she is one of the most desirable CMOs out there.”
http://venturebeat.com/2015/06/02/here-are-venturebeats-top-20-cmos-in-new-england/ -
The 2015 Stevie Awards: Women in Business
The Stevie Awards
Female Executive of the Year - Business Products -11 to 2,500 Employees - Advertising, Marketing, and Public Relations
FINALISTS:
Adello, Redwood City, CA USA: Jana Uhlig, COO
Digital Air Strike, Scottsdale, AZ USA: Josephine Svendblad, Vice President of People
Kahuna, Palo Alto, CA USA: Julie Ginches, Chief Marketing Officer
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