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Lauren Radow King shared thisHad the opportunity to speak to Lee R. Roth about all things brand and global marketing. We discuss that tricky balance of building on a brand's heritage, while inviting the next generation to the table.Lauren Radow King shared thisLauren Radow King at Newell Brands is one of those rare people who is equally great at leading, operating, and marketing. Lauren sat down with Lee R. Roth on Breaking the Mold to share her words of wisdom. Click below to watch the full video. We know you’ll love it. https://lnkd.in/eAC2UErq #Marketing #BrandStrategy #CaseStudy #HeritageBrandsBalancing Heritage and Modern Marketing: The Oster StoryBalancing Heritage and Modern Marketing: The Oster Story
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Lauren Radow King shared thisWhat gives a brand the staying power to turn 100? Last year, we had the honor of celebrating Oster's 100th birthday. And you can imagine we did it big!! So few brands make it to 100 years old and the 100 Years: Create What Lasts campaign let us share our values of durability, quality and connection with our fans around the globe. So excited for this and work and all the work to come for the next 100 years.Lauren Radow King shared thisOster®’s "100 Años" marketing campaign is a testament to the enduring legacy of Oster and its commitment to enhancing everyday moments for our consumers. For a century, Oster has been a trusted companion in homes across Latin America, providing reliable and innovative products that make life easier and more enjoyable. From iconic blenders to our advanced coffee makers, Oster continues to lead the way in delivering high-quality appliances that meet the evolving needs of shoppers. The "100 Años" campaign is closely aligned with Newell Brands' strategic focus on enhanced brand-building. By bringing together multiple marketing initiatives through a lens of celebrating Oster's legacy, we are reinforcing our commitment to delivering superior brand experiences and driving growth through best-in-class marketing campaigns that resonate deeply with our audience. Learn more about the campaign in this video!
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Lauren Radow King shared thisSpent this week Peru, where I witnessed the successful launch of Oster’s newest blender innovation: Xtreme Mix. The activation was bold and executed with excellence. It was a proud moment to see strong marketing fundamentals in action and a great example of global brand building done right. Even better? Connecting with our passionate team who brought it all to life.
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Lauren Radow King shared thisA extra special day with the full Oster US team in the office together 💪 And a joyous welcome to Lisa Dong and A’brielle Thomas, our newest team members. Let’s go!!!
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Lauren Radow King shared thisHuge thanks to brand innovators for this recognition!Lauren Radow King shared thisEmbrace the Future of Marketing Leadership! 🏆 We're thrilled to announce this year's Brand Innovators 40 Under 40 Awards! Congratulations to Newell Brands' Lauren Radow King, recognized for outstanding leadership, driving consumption, and sparking brand devotion. Let's give Lauren a resounding round of applause – Congratulations! 👏 #BrandInnovatorsAward #AwardsSeason2023 #40Under40 #MarketingTrailblazers #InnovativeLeaders #MarketingLeadership #Marketing2023 #NewellBrands
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Lauren Radow King shared thisSometimes we are working so far in the future, it is hard to remember to go back and celebrate the work. Created this spot for FoodSaver this Summer with EP+Co. So proud of how it turned out and for all the work the entire team put into activating it. If you're in the market for a great holiday gift, you can't go wrong with a FoodSaver! Kudos to the team: Amanda Ellis, Hayden Lineberger, Ross Lyell, Laura Diaz-Albertini, MBA, Catie Strow, Gabriella Quagliariello, Rachel Cabell
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Lauren Radow King shared thisWhat a treat to meet this awesome team in person last week. Can't wait to see the wonderful products this team has designed come to life!
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Lauren Radow King shared thisWe are hiring a Senior Brand Manager for the FoodSaver team. Come join our team!
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Lauren Radow King liked thisLauren Radow King liked thisGuess what! I’m speaking at TMRE @ Home this May 🎤Join me as we cover insights-driven strategy, AI adoption, and forward-looking perspectives on the future of insights. Register now at no cost! https://lnkd.in/epWJKjNJ
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Lauren Radow King liked thisLauren Radow King liked thisI’m truly honored to receive the MVP award from the ERA team for the work carried out at the PSAL facility following the fire. While I’m grateful for the recognition, this achievement is the result of a collective effort. Recovering operations under such challenging circumstances required resilience, alignment, and outstanding collaboration across multiple functions. A special thank you to the Supply Chain leadership — Mike Blaney, CLS, CRL, Michael H Bell , and Dennis Senovich — for their strong partnership, support, and decisive leadership throughout this process. Proud to be part of a team that steps up when it matters most #Newell
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Lauren Radow King liked thisMy time with Jimmy John's has been one of the most fulfilling chapters of my career. Now, I'm thrilled to be taking the next step in my career journey as CMO of this amazing brand, and that I get to continue working with best team of marketers around.Lauren Radow King liked thisToday, Inspire announces new leadership for Jimmy John's. “It’s an honor to step into this role with a brand that means so much to me,” said Darin Dugan, Jimmy John's Brand President. “The commitment and energy of our team members and franchisees are remarkable, and I’m excited to continue building on the strength of this iconic brand together.” Read more here: https://lnkd.in/egEmeHKb Darin Dugan Kate Race Carpenter
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Lauren Radow King liked thisLauren Radow King liked this💡 Concluímos a Convenção de Vendas 2026 da Newell Brands Brasil com a certeza de que estamos ainda mais conectados, estratégicos e prontos para crescer juntos. Foram quatro dias de alinhamento, troca e energia, reforçando a força do nosso time e portfólio da Oster, Cadence, Nuk, Lillo, Graco, Invicta, Coleman e Contigo, e uma visão clara: transformar estratégia em execução, com foco em resultados sustentáveis. Inspirados pelo tema Seleção Newell Brands, conectamos nossa estratégia ao espírito do esporte: colaboração, disciplina, excelência e mentalidade vencedora. Saímos deste encontro prontos para transformar estratégia em execução. Seguimos confiantes, engajados e preparados para fazer de 2026 um ano de grandes conquistas. Porque quando jogamos como um time, o sucesso é coletivo. 🚀
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Lauren Radow King liked thisLauren Radow King liked thisCongrats to Carrie Keenan at Brand Innovators and Douwe Bergsma, Elisabeth Wang and Kate Metzinger from Piedmont for hosting an inspiring Innovation Summit. So many wonderful sessions around how to evolve your marketing approaches based on data and brand explorations. Great to hear Douwe, Kate and Elisabeth share their evolutions and successes from their Piedmont efforts. From Alex Brown at The Honey Baked Ham Company, LLC and from Lauren Radow King at Newell Brands, among others, sharing their experiences. And, loved the stat that Laura Knebusch from Georgia-Pacific LLC shared around how 95% of our decisions are subconscious and how the brands that get it right stay in consumers minds when it’s time to make buying decisions. Always good to connect with others at these events to spark fresh possibilities. Stay thirsty my friends!
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Melanie Edwards Virreira
Alcohol consumption is softening, but you know what isn't? RTDs. Attest laid out their data that reveals exactly what consumers prioritize when choosing RTD products. The research shows three clear packaging priorities that successful brands need to understand: 1/ Convenience is key. 35% of consumers cite portability as a purchase factor. These drinks are ending up on hiking trails, at beach picnics, and in cup holders during road trips, which means your packaging needs to work seamlessly in real-world situations where people actually consume them. 2/ Visual appeal matters more than most brands realize. 24% want attractive packaging, and when you're competing against dozens of other RTD options in a crowded cooler or shelf, your package design is doing the heavy lifting before consumers even read the flavor profile. Premium RTD consumers are willing to pay more for quality, and they're often making that quality judgment based on how your package looks and feels in their hands. 3/ Premium positioning beats eco-messaging There is always talk about sustainability, but it still lags in moving the needle. Only 14% prioritize eco-friendly design, but 44% look for premium quality over low price. The brands winning in the RTD space are positioning themselves as premium experiences rather than sustainable alternatives, because consumers are willing to pay more for perceived quality and convenience than for environmental benefits. It mirrors what's going on in the broader beverage industry right now: consumers are prioritizing their immediate experience over longer-term values, and they're making those decisions faster than ever before. #RTD #Packaging #ShrinkSleeves #Awareness #Trial 🔗 https://lnkd.in/gc3APCQv
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Nick Hammitt
Consumer insight isn't a step in the process. It's the foundation. This recognition from Fast Company reflects that. We built it by starting with a genuine understanding of who our consumers are, how their lives are changing, and where our brands can solve real problems. At Newell, we've invested seriously in sharpening that capability, and it is showing up in the work. Our brands are better for it.
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