Lindsey Pilarczyk

🚨 Dealerships: you’re leaving real money on the table by not selling parts online. Let me paint two scenarios for a retail customer holding a broken part 👇 **Without eCommerce :** • Go to parts webpage on dealership site → lengthy order form asking for their first born • If parts is closed, leave a voicemail → hope someone calls back tomorrow • If they are open, call the parts line → sit on hold for 15 minutes and usually give up • Wait longer and finally reach someone → try to explain the part over the phone 5 more minutes • Check store hours for pickup → realize you can’t make it before close any weekday • Momentum (and patience) gone **With eCommerce:** • Snap a pic → use AI/Google reverse image search (See Video) • See Amazon, eBay, and Dealership Webstores with the exact part • Click on listing, Enter VIN → instant fitment verification • Add to cart → checkout in minutes, not days • Shipped to your door, or if you're close, have it door dashed to you in an hour I’m watching some dealerships add **$500K+/month** in incremental online parts revenue. Not hypotheticals—actual numbers. And you don’t have to be a mega-rooftop to win. For once, this is a **level playing field**: the stores that make buying stupid-simple capture the demand. The customer already started their journey on their phone, why not let them finish it there? If you’re not live with a frictionless parts experience—VIN fitment, clear pricing, fast fulfillment—you’re training your customers to buy elsewhere. Ready to stop the leak and stack new revenue? Let’s talk. #AutoRetail #FixedOps #Dealerships #Ecommerce #Parts #Aftermarket #DigitalRetailing #CustomerExperience #RevenueGrowth

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Most of the money wasted in automotive isn’t on ads. It’s on uncertainty. We’ve built an industry where: • Buyers have questions they can’t answer online • Dealers pay monthly just to field those questions • Lenders underwrite without seeing the real asset • And everyone calls it “engagement” That’s not engagement. That’s friction. When a car’s actual condition is verified, visual, and undeniable: • Conversations don’t get faster. They get shorter. • Trust isn’t earned. It’s assumed. • Price resistance drops before the first call. • Speed to lead stops mattering because the lead is already qualified. Condition isn’t a feature. It isn’t a report. It isn’t a widget. It’s the missing operating system of automotive. You’re not optimizing conversations. You’re eliminating the need for most of them. Install it and everything else finally makes sense. Ignore it and you’ll keep paying to explain what should’ve been obvious.

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Dealerships are betting their margins on service departments they can't staff. CNBC reported this week that as new car margins cool, dealer groups are leaning harder on parts and service to protect profitability. Good strategy on paper. Service is higher margin, cars are staying on the road longer, the math works. But in the last few conversations I've had with dealer GMs and fixed ops leaders, the real story isn't strategy. It's people. → Bays sitting empty because there aren't enough qualified technicians to fill them → Multi-location groups trying to standardize pay, training, and scheduling across stores that all run just differently enough to make it messy You can shift your whole business model toward fixed ops, but if the systems running your people are clunky, disconnected, or never built for how a service floor actually operates, that pivot gets a lot harder to execute. So here's the real question: is the labor side of this strategy actually keeping up, or is it the bottleneck nobody's willing to say out loud? #NADA #FixedOps #ServiceDrive #DealerLife #AutoRetail

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Most dealerships don’t lose deals because of price. They lose them because they sound like every other dealership. A customer submits a lead… And within minutes they get: “Yes, the vehicle is still available.” “When can you come in?” “Are you working with anyone?” Same questions. Same tone. Same experience. From every store. So what does the customer do? They respond to the one that feels different. Not the cheapest. Not the closest. The one that actually shows effort. The stores that get it right don’t just respond fast. They respond with intent. A quick, relevant message. A personal video of the exact vehicle. Clear direction on next steps. That changes the conversation immediately. That’s where most stores miss it. The opportunity isn’t just speed. It’s relevance. It’s control of the conversation. It’s making the customer feel like they picked the right place before they ever show up. Based in Scottsdale. Working with dealer groups nationwide to tighten CRM execution and variable operations. If you looked at your last 10 lead responses… would they stand out or blend in? #automotive #carsales #dealership #crm #bdc #leadmanagement #salesprocess #variableops #dealerperformance #automotiveindustry #customerservice #dealershiplife

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The numbers don't lie—and right now, they're telling us we have work to do. According to the 2025 NADA Dealership Workforce Study, dealership team member turnover hit a three-year high in 2024. We're approaching levels that represent nearly half of the workforce turning over annually. Sales consultant turnover jumped thirteen percentage points—the highest increase in years—while service advisors, who are critical to long-term customer relationships, also saw significant turnover increases. These aren't just statistics. They represent real people who decided their dealership wasn't the right place for them. And every time someone leaves, there's a cost—not just in dollars, but in lost relationships, institutional knowledge, and team cohesion. I'll be honest: we're not immune to this at Keffer Auto Group. Despite our best efforts—competitive compensation, clear paths for advancement, a strong culture built on our 30 "Winning Ways"—we still lose people we wish would stay. And every time it happens, I ask myself what we could have done differently. What I'm learning is that retention isn't about one big thing. It's about a hundred small things done consistently. It's about whether people feel heard when they have concerns. Whether they see a future for themselves beyond their current role. Whether the day-to-day work environment feels respectful and supportive. Whether their manager invests in their development or just manages their tasks. Research indicates that nearly one-third of HR leaders predict lack of growth opportunities will be the primary cause of employee turnover in 2025. That resonates with me. People don't just want a job—they want a path. Some things that I believe make a difference to team members of any company: ➡️ Building clearer development pathways from entry-level roles to management to operator positions ➡️ Investing in training and cross-functional exposure so people understand the business, not just their department ➡️ Creating more opportunities for people to take on stretch assignments and prove they're ready for the next level ➡️ Being more intentional about recognition—not just for results, but for the behaviors that reflect our values But here's what I know for sure: we won't get this perfect. We'll keep losing some people we wish would stay. The industry will keep changing in ways that create new pressures on compensation, schedules, and expectations. The question is whether we're willing to keep working at it—to treat retention as an ongoing commitment, not a problem we solve once and move on from. What's working in your organization when it comes to keeping your best people? I'd genuinely love to learn from what others are doing. #EmployeeRetention #Leadership #AutoRetail #TalentDevelopment #KefferAutoGroup #WorkforceChallenges

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Most dealerships don’t have a process problem. They have a visibility problem. You’ve invested in training, scripts, menus, and compliance rules — but once the customer is sitting in front of your team, everything goes dark. Siro changes that. Siro is the most practical use of AI in automotive today because it doesn’t replace your people — it shows you how they’re actually executing. It records real Sales, Service, and F&I conversations, maps them to your dealership process, and turns them into clear coaching, scorecards, and proof. No mystery shopping. No gut feel. No hoping the training stuck. What dealers are seeing: • Large South West Auto group → PVR up 12% → Maintenance penetration up 83% → Simply by offering every product, every time — verified by Siro scorecards • Over 100 F&I Departments → Reduced litigation risk by automatically flagging non-compliant language → “Every deal checked” instead of random spot audits → Compliance went from stress to confidence • 30 Rooftop Auto Group → Prevented $140,000 in buybacks and chargebacks → Video + AI evidence protected the store from false fraud claims This isn’t “AI for reports.” This is AI for execution: • Coach using real conversations, not role play • See exactly where gross, RO dollars, and close rate leak • Prove compliance instead of reacting to it • Scale best practices across rooftops The best dealers don’t guess. They execute the process better than everyone else. That’s what Siro was built for. #ProcessDrivesProfit #DealershipOperations #AutoRetail #FandI #FixedOps #DealerLeadership #Siro #NADA2026

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