Lynn Power

Walmart’s retail media business continues to grow at a higher rate than the retail media market at large, outpacing the retailer’s sales growth (Marketing Dive): Chris Kelly, Senior Reporter. Retail media is forecast to grow about 20% in 2025, according to eMarketer, as advertisers increasingly rely on the channel to tap into retailers’ store of first-party data and reach consumers closer to the point of sale. Walmart Connect continues to grow at a higher rate than the retail media market […] #DOOH #retailmedianetworks #digitalsignage

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Screens alone don’t make a retail media network. Relevance does. The opportunity for retailers and CPGs is not just monetizing more physical space. It’s creating a better-informed store experience that drives basket-building, loyalty and measurable performance. Endemic in-store retail media works because it is relevant, timely and close to the moment of purchase. That’s where decisions happen. And that’s where retail media has the chance to become truly valuable. Check out this valuable article from our very own Kevin Bridgewater https://lnkd.in/ef4UcKXh #RetailMedia #InStoreRetailMedia #InStoreConnect

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Your first retail partner will make, or limit, your brand’s trajectory. Rhode couldn’t afford to launch anywhere else; Sephora was the only choice. Because retail is third-party credibility that says: “This brand belongs in the big leagues.” That’s why your first partner can’t be random. Rhode chose Sephora as a positioning decision. Sephora told the market: this is modern, premium-accessible beauty. That choice shaped everything that followed: • Who tried the brand • How it was priced • How fast it scaled • Which doors opened next There’s always a pecking order in retail: Beauty → Sephora, Ulta Health & wellness → Erewhon, then Whole Foods CPG → regional specialty before national scale Your early partner’s job is to validate and de-risk your product in the eyes of the next buyer. So choose the retailer that builds the most brand equity first. Get the signal right early, and everything downstream compounds.

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Many top brand experts believe that the agency/client model is broken. At New Balance, we disagree. In a marketing landscape where brands habitually change agencies in search of the next great idea, this year New Balance celebrates 10 years with VML, the longest-standing AOR relationship in our brand’s 120 year history. This decade has taught us invaluable lessons about what makes an agency partnership win. Five principles abundantly stand out: 1. Mutual accountability. Great work is a shared responsibility. From the quality of the brief, to the quality of the idea, to the execution of delivery, both sides have to own the outcome. 2. Patience. Creative excellence is built over time. Institutional knowledge compounds. Consistency creates confidence, and confidence gives greater license to innovate. 3. Trust, candor, transparency. The best partnerships are rooted in honesty, trust, and a shared commitment to better work. Share your goals, challenges, and ambitions. The more your agency understands your business, the better positioned they are to help shape its future. 4. Invest in the people. Chemistry matters. Take the time to understand each other’s people and cultures. The strongest partnerships are ultimately built between people, not organizations. 5. Solve problems together. Things will go wrong. Strategies will change. Ideas don’t always work. Don’t point fingers. Be on the same team. Too often, brands view agencies as service providers, searching for the silver-bullet campaign or transformational idea that will suddenly unlock growth. The best agencies are something very different - an extension of your organization. Over the past decade, VML has worked alongside us across global brand campaigns featuring some of the world’s best athletes, digital transformation, data, insights and analytics. As our brand has evolved, they have evolved with us. And everyday we have strived to be a partner that enables and facilitates greart work. Thank you to our partners at VML for 10 years of trust, creativity, candor and shared ambition. Here’s to the next chapter. 📝 #branding • #marketing • #advertising • WPP • WPP Production

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Visibility is not about being loud. It is about being positioned. Over the last 20 years, I’ve learned that the difference between brands that “post” and brands that lead culture comes down to one thing: architecture. Narrative. Clarity. Intentional visibility. On March 14 in Chicago, Rae Christine Agency is hosting The Visibility Foundation — a private, in-person workshop designed for women who are ready to own their brand and own their story. This is not a networking brunch. It is a working session. We will cover: • Brand positioning and narrative clarity • How to translate visibility into opportunity • Strategic presence across platforms • The difference between influence and authority Limited to 10 women to keep it high-touch and strategic. If you’ve been building, pivoting, scaling, or evolving and know your brand needs sharper definition, this room is for you. Details are available via the link below. Own your brand. Own your story https://lnkd.in/gmmk-592 #BrandArchitecture #StrategicPositioning #FounderLed #WomenWhoLead #CulturalRelevance

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