Articles by Mark
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Three ways to improve public speaking skills
Three ways to improve public speaking skills
Speaking in public may be feared by more people than anything else in the world. Yet it is often required in business…
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After a big success with content marketing, a thought...
After a big success with content marketing, a thought...
I’ve seen in several industry publications and blogs that quote “78% of CMOs see content as the future of marketing.”…
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Mark Krolick shared thisJoin me and Professor Kelly Cutler, my esteemed Northwestern colleague, for the Digital Marketing Accelerator executive education program at Kellogg School of Management with the next session in December at our Miami facility. I’m excited to co-lead this program designed to bridge the gap between tactical execution and high-level strategic growth. Together, we bring a mix of academic rigor and deep industry experience in AI, digital transformation, and marketing strategy. We built this program specifically for three distinct groups: Digital Marketers stepping into Senior Executive roles: Master the strategic frameworks, financial acumen, and leadership tools required to scale campaigns into broader business growth. Brand Marketers needing rapid Digital Leadership: Fast-track your digital knowledge so you can confidently lead multi-channel teams, evaluate modern martech stacks, and direct modern integrated strategies. Leaders mastering C-Suite & Board Communication: Gain the confidence and vocabulary needed to translate complex digital metrics, AI strategies, and growth drivers into business outcomes that resonate with Boards and executive leadership. If you’re ready to shift from executing campaigns to shaping organizational growth, we’d love to have you join us. https://lnkd.in/gkHUUKJp
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Mark Krolick reposted thisMark Krolick reposted thisNew technologies are creating opportunities for marketers who are ready to learn and adapt. In Digital Marketing Accelerator, participants sharpen their understanding of AI, search, analytics and digital strategy through practical frameworks designed for immediate application. Stay current. Stay effective: kell.gg/ldmark #KelloggExecEd #DigitalMarketing #MarketingStrategy #MarketingLeadership #AI
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Mark Krolick shared thisThank you to Oscar Munoz and Tom Thompson for sharing their insights and experiences at my Global Marketing class yesterday at Northwestern University - Kellogg School of Management. Oscar shared with students how this Listen-Learn-Lead philosophy can be used to lead global organizations with diverse customers, employees and stakeholders. He shared insight from his book, Turnaround Time, specifically how across the world trust comes only after transparency and vulnerability. Tom shared an overview of the global macroeconomic challenges and deep insights on consumers in the Japanese and South Korean markets and how marketing strategies and tactics must be adapted accordingly.
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Mark Krolick shared this
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Mark Krolick shared thisExcited to bring this new benefit to Wheels Up members - two great brands coming together to provide elevated, frictionless travel. Thanks Jane Burnell-Fraser and the Waldorf Astoria Hotels & Resorts team.
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Mark Krolick shared thisSuper exciting day at Wheels Up.Mark Krolick shared thisWheels Up, the leading brand in private aviation, has entered into a definitive agreement to become publicly-traded via a merger with special purpose acquisition company, Aspirational Consumer Lifestyle Corp. “We are excited about crossing this milestone and our new partnership with Aspirational. We believe this will allow us to actualize our founding goal of democratizing private aviation, through our unique membership model, suite of products and benefits, and by bringing the shared economy to private aviation through our Wheels Up app. We are looking forward to joining forces with the Aspirational team as we continue to accelerate our global growth and expansion.” - Kenny Dichter, Founder & CEO of Wheels UpWheels Up, The Leading Brand In Private Aviation, Announces Plans To Become Publicly-Traded Via SPAC Merger With Aspirational Consumer Lifestyle Corp.Wheels Up, The Leading Brand In Private Aviation, Announces Plans To Become Publicly-Traded Via SPAC Merger With Aspirational Consumer Lifestyle Corp.
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Mark Krolick shared thisWas honored to be in Paris today to accept this award on behalf of all the incredible folks who helped make Polaris and the SFO Polaris Lounge possible. And thrilled that our customers are enjoying their Polaris experience. And can't wait for Dulles Polaris to open next year. #customerexperience
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Mark Krolick shared thisThis partnership has been great fun for so many here at United and now we are thrilled to bring Spider-Man to our advertising, social media, onboard amenities and safety video. It will be a great way to add new creativity to our marketing communications and more attention to the safety information onboard. Just another way we continue to evolve the United brand for the next generation of travelers. Many thanks to the countless folks here at United, Sony and mcgarrybowen who worked to make this happen.
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Mark Krolick liked thisMark Krolick liked thisTwo years ago I dusted off my winter jacket and boarded our Hawaiian Airlines flight from Honolulu to New York, where I joined my new Alaska Airlines teammates in unveiling Alaska Accelerate, an ambitious plan to transform our recently-combined company into the fourth largest global U.S. carrier, increase competition and offer travelers more value. Fast-forward (or accelerate) to today, and our 30,000+ people have executed on some of the most complex projects an airline can undertake: we brought Alaska and Hawaiian together under the industry's leading loyalty program, Atmos Rewards; achieved a single operating certificate; moved to one mobile app and passenger service system, welcoming Hawaiian to the oneworld Alliance, and established joint 2030 sustainability goals. Along the way, we have been growing our global network, introducing new premium experiences onboard and at our airports, expanding cargo and continuing to invest deeply in Hawaiʻi - all while capturing roughly two-thirds of our $1 billion incremental profit goal. Equally impressive? Amidst this exceptionally busy period, Alaska and Hawaiian have maintained a relentless focus on safety, and earned top guest satisfaction scores and operational performance results! Learn more: https://lnkd.in/gY6veiWdAlaska Air Group enters activation phase of Alaska Accelerate, building a more global, premium and diversified airlineAlaska Air Group enters activation phase of Alaska Accelerate, building a more global, premium and diversified airline
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Mark Krolick liked thisMark Krolick liked thisThis has been a huge week for my team. Yesterday, we unveiled the biggest product overhaul in our history. It’s been years in the making and I couldn’t be prouder of my team’s work. Product reveal team: - Evan raising the bar with our widebody fleet. - Christopher developing an industry-leading narrow-body business class suite. Plus, our behind the scenes accomplices: - Ryan bringing the tech to the fleet with beautiful 4K screens. - Ryan developing our first-ever Premium Economy product. You guys rock!
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Mark Krolick liked thisMark Krolick liked this✈️ Alaska Airlines is stepping further up to premium. Its next generation of single-aisle aircraft with embedded IFE will help lead the way. At Alaska Air Group’s Innovation Day in Seattle, I experienced the cabin concepts behind a significant leap forward: Aurora lie-flat suites, a new Premium Reserve cabin, and embedded inflight entertainment paired with high-speed connectivity. Starting in 2028, new Boeing 737-10 MAX aircraft will bring Aurora Suites to Alaska’s transcontinental flying, alongside Premium Reserve. Think 19-inch 4K entertainment screens in Aurora, 16-inch 4K OLED screens in Premium Reserve, and greater choice in how passengers relax, work, and enjoy their journey. For those of us at APEX who have seen the renaissance in inflight entertainment and connectivity, this investment carries special significance. A dedicated screen, a comfortable seat, and a connected cabin work together to create an experience passengers remember. The opportunity extends well beyond the hardware. Alaska can bring its distinctive hospitality into a more premium setting, giving travelers even more reasons to choose the airline. 📸 Four moments with the people bringing that vision to life: 1️⃣ Leading the premium transformation. With Ben Minicucci, President and CEO of Alaska Air Group and CEO of Alaska Airlines. Bold ambitions gain meaning through investments passengers can experience firsthand. 2️⃣ Leadership with a shared vision. From left: Hawaiian Airlines CEO Diana Birkett Rakow; myself; Alaska Airlines EVP & CCO Andrew Harrison; and President & CFO Shane Tackett. 3️⃣ Experiencing the next chapter. Trying Premium Reserve alongside Alaska Airlines SVP Fleet, Revenue Products, and Guest Experience Shane Jones. A firsthand look at the comfort and thoughtful design behind Alaska’s premium plans. 4️⃣ Bringing the details together. With Alaska Airlines Managing Director of Products & Guest Experience Mark Krolick. Every seat, screen, meal, and service detail contributes to the impression a passenger takes away. My sincerest thanks to the Alaska and Hawaiian teams for welcoming us into this next chapter. More comfort. More entertainment. More reasons to look forward to the flight. That earns my enthusiasm. #AlaskaAirlines #HawaiianAirlines #APEX #PaxEx #IFEC ✈️ APEX (Airline Passenger Experience Association) 🍽️ IFSA (International Flight Services Association) 🛫 Future Travel Experience
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Mark Krolick liked thisMark Krolick liked thisHawaiian Airlines debuts new premium cabin experience >> bit.ly/4AXx2GX
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Mark Krolick liked thisMark Krolick liked thisThank you to Alaska Airlines for pulling back the curtain on its stunning new premium products, including the Elevate Aircraft Seating Ascent narrowbody mini-suites for the premium Boeing 737 MAX 10s. With the one and only Seth Miller . ✈️ #paxex #avgeek
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Mark Krolick liked thisMark Krolick liked thisI’m incredibly excited about what’s ahead for our guests at Alaska Airlines and Hawaiian Airlines. A new premium travel experience is coming with Aurora, our next generation of international Business Class and select trans-con First Class; Leihōkū, Hawaiian’s new Island-inspired premium experience; and Premium Reserve, an all-new premium economy cabin. We’re also investing in new lounges in Seattle and Honolulu, bringing Starlink Wi-Fi across our fleet, and continuing to evolve Atmos Rewards with more personalized ways to earn and experience the world. Most importantly, we’re connecting our guests to more of the globe. With new nonstop service to Paris and Athens this spring joining our growing international network, we’re building toward at least 15 long-haul destinations by 2030. There’s a lot to look forward to…where should we fly next? 🌎✈️ #AlaskaAirlines #HawaiianAirlines #GuestExperience #Aviation #Travel #AtmosRewardsAlaska Airlines and Hawaiian Airlines unveil Aurora and Leihōkū - elevating the premium travel experience from curb to cabin, along with a new Premium Reserve class and investments in the core guest experience - Alaska Airlines, Hawaiian Airlines and Horizon AirAlaska Airlines and Hawaiian Airlines unveil Aurora and Leihōkū - elevating the premium travel experience from curb to cabin, along with a new Premium Reserve class and investments in the core guest experience - Alaska Airlines, Hawaiian Airlines and Horizon Air
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Mark Krolick liked thisMark Krolick liked thisNow introducing Aurora Suites and Premium Reserve! Years in the making, but I’m so excited to finally have this work out in the world. Translating the Alaska Airlines brand into a global premium cabin interior has been one of the greatest challenges, honors, and a career bucket list body of work. So much of this would not have been possible without the talented work of ACLA Studio who have been on this design journey with us from start. When we set out on this project, the goal was to create something respectfully new that showcased honest materials, natural textures, elevated finishes, and truly Alaska Airlines. Across our new products you’ll see modern nods to our PNW roots. Whether it’s our Sitka Spruce Wood providing guests a warm welcome, Bering Blue leather bringing a warm elevated evolution of our Midnight Blue, the Emerald accents that evoke the dancing greens of the Aurora Borealis, or the brass sconce lights popularized in our Alaska lounges, a handcrafted cabin experience awaits. Looking to rolling these changes out late next year on our 787-9s, and in 2028 on our 787-10s, and my personal favorite, the Transcon 737-10 MAX.
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Mark Krolick liked thisMark Krolick liked thisAlaska Airlines is planning a major premium spending spree. The Seattle-based airline on Tuesday announced a slew of upgrades for its planes and its airport lounges. For the first time, Alaska will install lie-flat seats on domestic planes. You could start seeing those fancy new suites on key transcontinental routes as soon as 2028. Also on tap: premium economy. For months, Alaska executives have been dropping hints about the cabin. Now, it's actually coming. Plus, Hawaiian Airlines' flagship jets are getting a significant upgrade in business class. The older lie-flat seats are out, and much more modern suites are taking their places. All told, it's a ton of news involving America's fifth-largest airline — and in a lot of ways, it marks the next step in Alaska's evolution after acquiring Hawaiian in 2024. The biggest surprise announcement today was Alaska's plan to outfit dozens of its single-aisle planes with lie-flat seats for the first time. Earlier this year, Alaska ordered 105 of Boeing's new Boeing 737 MAX 10 planes. And at least 25 of those jets are now slated to get a true long-haul style business-class product up front. With this move, Alaska is playing a bit of catch-up to its top competitors, which offer a higher-end experience on top coast-to-coast routes. By the way, those MAX 10s won't just have a new business-class cabin. They'll also have a true premium economy section. So will Alaska and Hawaiian's long-haul planes. After months of teasing premium economy, Alaska executives on Tuesday announced the premium economy is happening — for real. The carrier will call the cabin “Premium Reserve.” You'll see the new recliner seats on: ✈️ Alaska's 737 MAX 10s (12 recliner seats) ✈️ Alaska's Boeing 787s (35 seats) ✈️ Hawaiian's Airbus A330s (28 seats) Like most premium economy cabins, Alaska and Hawaiian's Premium Reserve cabins will roughly resemble domestic first-class. Tap the link below for more of what Alaska revealed today. 🔗 https://lnkd.in/egqkE7NJAlaska Airlines swings big, announces new luxury seats and lounges - The Points GuyAlaska Airlines swings big, announces new luxury seats and lounges - The Points Guy
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Mark Krolick liked thisMark Krolick liked thisToday, Alaska Airlines and Hawaiian Airlines unveiled what's coming next for our guest experience across each of these two incredible brands. What really brings both Hawaiian Airlines and Alaska Airlines to life is our people - whether sharing genuine Hawaiian hosptiality or remarkable care and connection - our teams make us who we are. These investments continue to give them even better tools to support them in taking care of our guests while staying deeply connected to culture and place - and set us up for a strong and thriving future. For Hawaiian, we're expanding our Leihōkū experience across the travel journey and sharing the future for our A330 widebody aircraft interiors, Hawai‘i airports and Honolulu lounge. Beginning in 2028, there'll be 22 lie-flat Leihōkū Suites on Hawaiian’s redesigned Airbus A330 fleet, serving as our premium front-cabin experience as First Class on domestic routes and Business Class on international routes. The redesigned A330 will provide the only four-class offering at scale between Hawai‘i and North America - with Leihōkū Suites, Premium Reserve, Premium Class and Main Cabin. The tip-to-tail updates, high-quality meal offerings from local chefs, Hawai‘i-based onboard product partners and of course the genuine Hawaiian hospitality of our crews means an exceptional experience for every guest. Mahalo nui loa to all our teams, guests, partners, communities and owners who make this possible. Read more here: https://lnkd.in/gqHHiHxr
Projects
Honors & Awards
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2012 Customer Champion Award
1 to 1 Media, A Division of Peppers and Rogers
Personalizing the Travel Experience
Mark Krolick, managing director, MileagePlus marketing at United Continental Holdings, is the driving force behind proactively leveraging data from 90 million customer accounts.
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