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Articles by Mary
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Mary Rodgers, MBA Global Marketing shared thisAI isn’t just changing marketing. It’s exposing how outdated most marketing operating models are. I came across this Harvard Business Review article on how AI is reshaping discovery and decision-making. It’s a strong read and a good prompt to rethink how marketing is set up. The shift is real. Search is becoming answers. And in some cases, decisions are being influenced before a human even engages. But most teams are still operating the same way: - Channel-first thinking - Content built for clicks - Disconnected product, pricing, and positioning That model doesn’t hold in an AI-driven environment. This isn’t about tools. It’s about how marketing connects to the business. Marketing has always been about shaping choice. What’s changing is who or what is making that choice. Worth the read: https://lnkd.in/gEusj8wQ
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Mary Rodgers, MBA Global Marketing shared thisI had the opportunity to moderate a recent panel at Sacred Heart University Jack Welch College of Business & Technology in partnership with the American Marketing Association Connecticut (AMA CT), where I serve on the Board and as VP of Programming, focused on a topic that comes up in almost every conversation I have with students: How do you actually get your start in marketing? What I appreciated most about the evening was the energy in the room. Students asked thoughtful, honest questions, and you could feel how much they want to understand not just how to get hired, but how to build a meaningful career. That transition from student to professional can feel unclear, especially in a field like marketing where the path is rarely straightforward. Being part of helping students navigate that shift is something I genuinely value. A sincere thank you to the panelists for sharing their perspectives so openly: Lauren Carmody Ben Kozak, MBA Shannon Begley Alexander Barkley Gretchen Garrigues And thank you to Becky Robitaille and Sacred Heart University for hosting and creating space for these conversations. A few reflections that stayed with me: • Take initiative • Be authentically you • Own your experience • Use AI thoughtfully • Show up and be engaged These conversations matter. The more we can make the hiring process feel a little more transparent and a little more human, the better we can support the next generation of marketers. For those hiring or mentoring early talent, what advice would you share?
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Mary Rodgers, MBA Global Marketing shared thisThe marketing job market is more competitive than ever. More specialization. Higher expectations. AI is reshaping required skill sets. So what actually gets someone hired in 2026? On March 11, I’ll be moderating a live, in-person panel at Sacred Heart University in partnership with the American Marketing Association Connecticut (AMA CT) focused on exactly that: Getting Hired in Marketing: What Recruiters & Hiring Managers Look for Today We’re bringing together leaders who hire, and a recruiter who reviews resumes every single day: • Shannon Begley, General Sales Manager at Connoisseur (SHU alum) • Ben Kozak, MBA, Media Planner at Hearst (SHU alum) • Lauren Carmody, CMO Connecticut Innovations • Alexander Barkley, Talent Director at Robert Half Additional panelist to be announced shortly. This won’t be theoretical advice. We’ll cover: • What makes a recruiter open a resume • The biggest resume and interview mistakes • Skills that matter right now, including AI literacy • What hiring managers actually mean by “culture fit” • How to differentiate yourself in a crowded field • Whether GPA, internships, or brand-name schools still matter Expect real stories, practical insight, rapid-fire advice, and direct access to decision-makers — followed by a networking reception. 📅 Wednesday, March 11 🕕 6:00 p.m. registration | 6:30–8:30 p.m. panel & reception 📍 West Campus | East Theater | Sacred Heart University ✨ Free for SHU students 🎟️ $20 AMA Members | $25 Guests If you’re a student preparing to enter the field, an early-career marketer navigating your next move, or someone considering a transition, this discussion is designed to provide clarity and direction. I’m looking forward to moderating what should be an honest and energizing conversation. Register here: https://lnkd.in/eiXsr4qm If you know someone trying to break into marketing, please share this with them.
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Mary Rodgers, MBA Global Marketing shared thisI am registered for the DiveLive CMO Summit: Steering Marketing in 2026 and Beyond, a virtual event that focuses on how the CMO role continues to evolve. As marketing leaders, we are balancing brand, performance, AI adoption, and organizational change, often all at once. What I am most interested in is how CMOs are moving from experimentation to operating models that drive real growth and accountability. If you're considering what marketing leadership will need to look like over the next few years, this is a timely conversation. Details here: https://lnkd.in/ebH5QKZB
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Mary Rodgers, MBA Global Marketing shared thisWe’re looking for a Connecticut-based marketing leader to join our panel for the American Marketing Association Connecticut (AMA CT) Super Bowl Ad Preview on February 5 at Serendipity Labs. This client-side marketer will bring a brand perspective to a lively discussion on this year's Super Bowl advertising, alongside our moderator Bob Knorpp and panelists Michael Frechette and Ramon Peralta. If someone comes to mind, feel free to share a recommendation in the comments or message me directly. Link to event details is here: https://zurl.co/3bqGOAmerican Marketing Association Super Bowl Ad Preview PartyAmerican Marketing Association Super Bowl Ad Preview Party
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Mary Rodgers, MBA Global Marketing shared thisAI isn’t a marketing experiment anymore. It’s an operating model shift. Through my involvement with the MMA’s marketing leadership peer group, I’ve seen firsthand the organization’s commitment to practical, research-driven education that helps marketers move beyond hype and toward real enterprise impact. This session focuses on how AI will reshape workflows, talent models, and agency relationships over the next few years, and where leaders should focus now. If you’re thinking beyond pilots and toward sustained growth, this is worth the hour investment. 🗓️ Jan 21, 12–1 PM ET https://lnkd.in/dRpr9CD6Mary Rodgers, MBA Global Marketing shared thisAI is fundamentally redefining how marketing drives growth and enterprise value. Yet many marketing organizations remain stuck in early-stage experimentation - pilots, fragmented tools, and efficiency plays that don’t add up to system-wide impact. Join Janet Balis, Managing Director & Partner at BCG, and Vas Bakopoulos, Senior Vice President of Industry Research at the Marketing + Media Alliance (MMA), as they unpack new research revealing how AI will transform marketing workflows, talent models, agency partnerships, and C-suite alignment over the next 24–36 months. They will be joined by Lara Hood Balazs, CMO and EVP, Global Marketing, Adobe, and Marisa Thalberg, EVP, Chief Customer and Marketing Officer, Catalyst Brands. This session is designed for forward-leaning marketing professionals who want to stay ahead of accelerating disruption and lead their organizations through the next era of AI-enabled growth. • See the future of marketing’s operating model • Understand where AI will disrupt marketing work first • Prepare for agentic AI and the next wave of productivity • Redefine agency and partner ecosystems for an AI-driven era What you will walk away with: • A clear roadmap for focusing AI investments where they will produce immediate and enterprise-wide value. • A set of actions marketing leaders can take now to rewire workflows, upskill teams, and align the C-suite. • Practical examples of how AI can unlock profitable growth and help CMOs drive broader cross-functional transformation. • Guidance for building an AI-enabled operating model that elevates human creativity, strengthens partnerships, and accelerates business impact. Join us and learn how to lead your organization confidently into the future of AI-powered marketing. 🗓️ Wednesday, January 21, 2026 🕐 12:00 PM - 1:00 PM EST Register now to reserve your place and get early-access to the on-demand recording. https://lnkd.in/dRpr9CD6 #ai #aimarketing
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Mary Rodgers, MBA Global Marketing shared thisMarketers don’t just watch the Super Bowl. We study it. 👀🏈 Every year, Super Bowl commercials set the bar for creativity, cultural relevance, and brand risk taking. And if you work in marketing, you know the real value is in breaking them down together. On February 5, join us in Stamford, CT at Serendipity Labs or the American Marketing Association Connecticut (AMA CT) Super Bowl Commercial Review, our flagship event that brings marketers off the couch and into the conversation. This is not a passive viewing event. We will preview select Super Bowl ads and jump straight into fast, candid discussion with perspectives from agency creatives, senior brand marketers, and academics. Moderated by Bob Knorpp of The BeanCast, the conversation moves quickly and digs into what actually worked, what missed the mark, and what it all means for the year ahead. If you care about brand strategy, storytelling, and how advertising shapes culture, this is one of those events you do not want to miss. Super Bowl bites and beverages included. Smart marketing conversation guaranteed. 🎟️ Register here: https://zurl.co/3bqGO Proud to bring this programming to the CT marketing community as VP of Marketing Programming for AMA Connecticut. Hope to see you there.American Marketing Association Connecticut (AMA CT)
American Marketing Association Connecticut (AMA CT)
Mary Rodgers, MBA Global Marketing shared thisThe Super Bowl may be entertainment, but the advertising is serious business. On February 5, join the American Marketing Association of Connecticut for our flagship Super Bowl Commercial Review in Stamford, CT, moderated by Bob Knorpp of The BeanCast. This is not a passive viewing party. Attendees will watch selected Super Bowl commercials and immediately engage in fast-paced discussion and analysis with perspectives of agency creatives and senior brand marketers. Whether you’re a seasoned marketer, a student, or simply passionate about advertising, this event offers a valuable opportunity to sharpen your strategic thinking and spark meaningful conversation. 🍽️ Super Bowl bites and beverages are included. 🎟️ Register Early and Purchase Your Ticket Here: https://zurl.co/3bqGO -
Mary Rodgers, MBA Global Marketing shared thisAI in marketing isn’t a tooling conversation anymore, even if it feels like it’s on repeat. The more interesting question is how AI moves marketing from campaign execution to measurable business value, and how leaders design operating models where human judgment and AI work together. For marketing leaders navigating these challenges and changes, MMA Global (Media and Marketing Alliance) is hosting an upcoming webinar From Campaigns to Business Value: How AI Will Transform Marketing worth registering for: https://lnkd.in/d6HPJ6et #BrandAndPerformance #AI #MarketingStrategy #MarketingFrom Campaigns to Business Value: How AI Will Transform MarketingFrom Campaigns to Business Value: How AI Will Transform Marketing
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Mary Rodgers, MBA Global Marketing shared thisAre you starting to wrap up 2025 and looking forward to 2026? As the AI cycle continues, prepare for the future. Find out what's real and what's fiction. Join Section for a look into the future of AI on December 9th. Link below to register.Mary Rodgers, MBA Global Marketing shared this2025 has been the year of AI hype and doom. As you go into 2026, you need a clear view of what's real, what's BS, and what you should actually care about. Join Greg Shove on December 9 for a lightning-fast rundown of the truths you can count on, going into the New Year. RSVP free and leave with an infusion of blisteringly practical advice for your 2026 AI strategy: https://lnkd.in/g8-vpFqu
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Mary Rodgers, MBA Global Marketing reacted on thisMary Rodgers, MBA Global Marketing reacted on thisI’m Closing the MMA Due to AI Not permanently—just every Thursday afternoon. We’re shutting down the Marketing + Media Alliance (MMA) to focus entirely on learning and applying AI. No Slack. No email. No “quick questions.” Just building. AI isn’t just a tool—it’s a fundamental shift in how work gets done and value is created. Yet teams are expected to transform while still delivering day-to-day output. That doesn’t work. You can’t reinvent workflows in the margins between meetings. We’ve seen this before with PCs, the internet, and mobile. Real gains only came when organizations redesigned how work happens. AI will be no different—but the upside is far bigger. At MMA, we’re already seeing it: AI-driven training, automated evaluation, and personalization work delivering triple-digit gains. This future requires new workflows, new skills, and new discipline. So Thursdays are now dedicated to building AI-powered systems that actually complete work—not just advise on it. The future belongs to those who can design and manage AI agents. Judgment still matters. Humans still own responsibility. But the shift is here—and it’s irreversible. So we’re making the time. Every Thursday, MMA closes. Not to slow down. But to rebuild how work gets done.
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Mary Rodgers, MBA Global Marketing reacted on thisMary Rodgers, MBA Global Marketing reacted on thisHi LinkedIn friends and colleagues, I have some very exciting news… something that’s been months in the making. I’m thrilled to announce the launch of my new business, Professor Detail, a mobile car care company specializing in auto detailing, ceramic coating, and paint correction. Website: https://lnkd.in/gAJcinH7 As life keeps moving faster, convenience matters more than ever… and that’s where we come in. Serving Westchester, Putnam, Dutchess, Rockland, and Fairfield counties, Professor Detail brings expert car care directly to your door. Our goal is simple: deliver expert-level results with an experience that’s easy, transparent, and reliable. If you’re ready to book, feel free to call or text us directly at 914-538-4514, or fill out the contact form on our website. Below is the story of why I chose entrepreneurship as my next career step and what led me here. The opening was also recently featured in this Halston Media piece: https://lnkd.in/gU6dFaTm Thank you! *** What led me here? Starting a business at 23 certainly isn’t the traditional path, but it’s one I felt was necessary. While I was in college, after working one summer in an auto detailing garage, I decided to start a mobile detailing side hustle. At the time, it was formally named Pete’s-Sac-O-Suds Mobile Auto Detailing. What started small grew steadily throughout college, mostly through word of mouth. While actively searching for my first full-time role in the summer of 2024, this “side hustle” became an essential source of income, and to my surprise, something that began to grow faster than I ever would have thought. By the end of August, I had already serviced over 40 cars, and with every passing week, more people would reach out. Many in my close circle were questioning why I was even looking for a job at all after seeing how fast my little “side hustle” was growing. After eventually accepting a full-time role, I told myself I would continue the business on weekends, but that never truly materialized. With each passing week, I felt myself slowly walking away from something that had real momentum. As a result, at the end of 2025, I decided to step away from a marketing career at a highly acclaimed agency - a path I had spent years of college and internships working toward - to fully commit to entrepreneurship. Thank you to everyone who has supported me through this exciting, thrilling, and admittedly a little perilous career shift. You know who you are, and I appreciate you all! Cheers, Peter
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Mary Rodgers, MBA Global Marketing liked thisWhen working on brand strategy, I’ve found it’s helpful to partner up with creative minds who can act both as brand stewards but who also can be like brand therapists - hearing you out about the pressures on the business and diving deep into the consumer mind with you. Mark Lester, Dave Matthews and the rest of the gang at Squint did that with me and Brittany Lacey this year - and we couldn’t be more excited to share this work. Thanks for being there through the pushes and pulls and debates, team.Mary Rodgers, MBA Global Marketing liked thisThe world of pet food looks very different these days. A new generation of pet parents is looking for real food with outstanding nutritional credentials, but is appetizing enough to generate joy. We spent a lot of time with Nom Nom’s product and nutrition teams, touring their factory and getting to know their process. We eventually realized that there was an enormous opportunity to create a unique proposition and surface their true value. That’s what led to Vibrant Nutrition: a way of explaining the real logic behind the bowl; the technical approach, the preparation process, and why it leads to visibly different food. Of course it was a long road to get from recognizing that simple truth to a whole new brand and marketing playbook, and as always that’s a collaboration with an ambitious, imaginative and strategically aligned partner. Thanks to Rachel Porges for the trust and for making the journey such an enjoyable one.
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Mary Rodgers, MBA Global Marketing reacted on thisMary Rodgers, MBA Global Marketing reacted on thisWho is a woman who’s made an impact on your career? Some years ago, a client of my corporation had a profound effect on my career, although she never knew it. Mary Rodgers, then Vice President of Marketing at Cuisinart, was working toward an advanced university degree as my staff shot product marketing videos with her. It was deeply impressive that Mary managed to work and study despite long days of production. Observing her gave me the confidence to pursue a graduate degree at Point Loma Nazarene University while continuing to lead my company. I would not have attempted that dual effort without Mary’s impressive example. pointloma.edu #IWD26
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Mary Rodgers, MBA Global Marketing liked thisAmerican Marketing Association Connecticut (AMA CT)
American Marketing Association Connecticut (AMA CT)
Mary Rodgers, MBA Global Marketing liked thisJoin the American Marketing Association through AMA Connecticut and invest in your marketing future. Join our membership and: • Expand your network �� Stay ahead of the curve • Advance your career Connect with local professionals, access exclusive learning opportunities, and grow alongside Connecticut’s marketing community. Learn more and join today. https://zurl.co/nhPe6 #AMAConnecticut #AMACT #JoinAMA #AMAMembership #MarketingGrowth #LearnAndGrow #ProfessionalDevelopment -
Mary Rodgers, MBA Global Marketing liked thisMary Rodgers, MBA Global Marketing liked thisWhen Michael Fiddelke took the helm as Target's CEO, he stepped into one of the more perplexing challenges in modern retail. With more than $100 billion in annual sales, Target isn’t disappearing, but as we learned from the slow declines of Kmart and Sears, size doesn’t guarantee a future. In my latest column for Store Brands, I dive into Target’s multiyear strategy to revive the brand. Interestingly, Fiddelke’s plan isn't built on radical reinvention, but on four fundamental prongs: • Merchandise • Guest experience • Technology investments • Store-level execution ➡️ https://lnkd.in/ewqrhXFe #RetailStrategy #Target #Leadership #StoreBrands #ConsumerTrends #BusinessGrowth #RetailNews
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Mary Rodgers, MBA Global Marketing reacted on this🔥SO HONORED to serve as a 2026 AICP Show Curator.🔥 Looking forward to advancing the brand advertising craft alongside such a fantastic group of creatives!!!! #AICP #VOLITIONNEXUS #MuseumofModernArt #Advertising #CreativeLeadership #letsgomaanddad
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Mary Rodgers, MBA Global Marketing reacted on thisWho do you know that is in job search and would benefit from learning how to get found and get noticed? Excited to be speaking for the American Marketing Association Connecticut (AMA CT) to help people know how to be strategic about the time they spend here.American Marketing Association Connecticut (AMA CT)
American Marketing Association Connecticut (AMA CT)
Mary Rodgers, MBA Global Marketing reacted on thisLinkedIn is one of the most powerful tools for career growth, but most marketers are not using it strategically. 💼 If your profile is not helping you get found, build credibility, and create opportunity, it may be time to rethink your approach. Join AMACT on April 8 for a focused lunchtime session with LinkedIn strategist Beth Granger. In this session, you will learn how to: - Get found by recruiters and hiring managers - Build a personal brand that reflects your expertise - Turn your profile into a strategic career asset - Increase visibility through content and engagement 💻 Zoom | 📅 April 8, 2026 | ⏰ 12:00 PM – 1:00 PM ET 👉 Save your spot here: https://zurl.co/S0Vps #AMACT #AMAConnecticut #LinkedInStrategy #PersonalBranding #MarketingCareers #ProfessionalDevelopment
Experience & Education
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LaundryLux
View Mary’s full experience
See their title, tenure and more.
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Licenses & Certifications
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Teaching English as a Foreign Language (TEFL)
Teaching English in Italy (Language Teacher Certificate Courses)
Issued -
CMO Academy, Hosted by @David Rogers, Author, “The Digital Transformation Playbook.” CxO Advisor. Keynote speaker. Faculty, Columbia Business School.
Columbia Business School
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The Complete Brand Building Way
Center for Marketing Excellence, ANA
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Volunteer Experience
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Founding Member
GLOBAL CMO GROWTH COUNCIL
- Present 6 years 4 months
Education
A community of distinguished marketing leaders addressing key issues facing CMOs and their companies.
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Vice President of Marketing Programming | Board of Directors
American Marketing Association Connecticut Chapter
- Present 10 months
The American Marketing Association (AMA) Connecticut Chapter is one of 75 chapters in the US and Canada that make up the largest association of marketing professionals in the world, with over 30,000 members.
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Global CMO Exchange
Association of National Advertisers
- Present 5 years 4 months
The Global CMO Exchange is a private peer-to-peer knowledge-sharing network. While Chief Marketers do similar work, because each does it differently, they bring a diversity of thought and experience to the collective. The Exchange is powered by the belief that "none of us is smarter than all of us."
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Global MM25 Marketer Peer Group
MMA Global
- Present 9 years 11 months
Education
MM25 members represent some of the top marketing talent in the industry today and are the change agents in their organization, driving marketing and business transformation to stay ahead of the competition.
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Brand Safety Council
MMA Global
- Present 7 years 11 months
Education
SAVE is a marketer-led Brand Safety Council created to ensure safeguards for brands in all marketing environments. The Council will develop processes, programs, benchmarks, and measures to protect your brand’s reputation and marketing investment.
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Academy Member
Marketing Hall of Fame
- Present 8 years 4 months
The Marketing Hall of Fame Academy is an invitation-only, exclusive group of senior marketers from the corporate, agency, research, and academic worlds. The job of an academy member is to vote on a list of the 40-50 top nominations to produce the short list of candidates. This process takes place in the autumn.
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Judge
Effie Worldwide
By the time an Effie entry has reached the winners’ circle, it has survived two rounds of evaluation from a rigorous jury of senior industry executives focused on identifying the industry’s most effective work.
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Alumni-Student Work-Life-School Coach
State University of New York Empire State College
- Present 11 years 4 months
Education
This role serves to guide current students in balancing the responsibilites of work, life and school and still succeed in accomplishing their overall goals. This coaching role aids in developing the student's sense of confidence trhough learning about experiences on managing work-life-school interacations from their coach.
Publications
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Strategic Theory, Goals, and Tactics: What Do They All Mean?
Direct Marketing News
See publicationStrategic Theory, Goals, and Tactics: What Do They All Mean?
Cuisinart's director of marketing communications explains the difference between the three and how they're all linked.
Honors & Awards
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2018 Top Women In Digital
Cynopsis Media
Cynopsis Media honors the excellence of female industry leaders in the fields of digital content, marketing, advertising, social media and online content each year.
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Visionary
Consumer Goods and Technology
VISION IN ACTION: Some of Rodgers’ most significant accomplishments include implementation of technologies that changed both thought and people processes, impacting employee behavior, speed to market and the organization’s bottom line. “But I believe my biggest accomplishment to date is continuing to be relevant in the ever-changing arena of marketing and technology,” she says.
https://consumergoods.com/visionaries-2018
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2017 Marketing Hall of Femme Inductee
Direct Marketing News
Step aside, Mad Men. The 15 women in DMN's 2017 Marketing Hall of Femme class are at the top of their marketing game. These senior marketers have it all: They're creative; they're data-driven; and they're setting the innovation bar even higher. They've also showed the industry the return on investment businesses get when they invest in female leadership, and we couldn't be more honored to recognize their…
Step aside, Mad Men. The 15 women in DMN's 2017 Marketing Hall of Femme class are at the top of their marketing game. These senior marketers have it all: They're creative; they're data-driven; and they're setting the innovation bar even higher. They've also showed the industry the return on investment businesses get when they invest in female leadership, and we couldn't be more honored to recognize their achievements.
http://www.dmnews.com/events/dmns-2017-marketing-hall-of-femme/article/652632/
Languages
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English
Native or bilingual proficiency
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Italian
Professional working proficiency
Organizations
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Mobile Marketing Association MMA
MMA25
- PresentThe Charter for the MMA MM25 is to help the MMA and the industry at large identify areas of opportunity, initiatives and research that will allow marketers to more effectively and efficiently integrate mobile as core to their overall mix…
The Charter for the MMA MM25 is to help the MMA and the industry at large identify areas of opportunity, initiatives and research that will allow marketers to more effectively and efficiently integrate mobile as core to their overall mix. https://media.licdn.com/media-proxy/ext?w=240&h=240&f=&hash=Ovca0vdPEh7towOki6E1AulVVtg%3D&ora=1%2CaFBCTXdkRmpGL2lvQUFBPQ%2CxAVta5g-0R6nlh8Tw1It6a2FowGz60oISIfYC2G8G2f1spyfNT-tdoDSe7ahsgUbeigBhlI_IfnwEXO5H-HoceqrCKN39taaJ_K9YTBDOz4w1GVbveAzNAor8MeCQ-TiYXMfl757bAmfEI3RY1kNBzUQ0b6FO7btD38h6BPebsDAL9hEC7AvoLMMyUlZkumUHP8tncFJ62di5GHrzbHWBG80vbKPAWyGHkwzDU6XCtl0hqiq0GCgsXzJl1zFhbeVMYOhQ4IZ
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Les Dames d'Escoffier International
Inducted as a Member
- PresentWOMEN LEADERS IN FOOD, FINE BEVERAGE & HOSPITALITY http://www.ldny.org/ Our Mission: Our main mission is education, advocacy and philanthropy in food, fine beverage and hospitality. Our Goals: To provide leadership, educational opportunities and philanthropic events in culinary arts in our communities. To implement an annual scholarship initiative to assist talented young women to become the leaders of tomorrow in their chosen culinary field. To support and encourage members to share their…
WOMEN LEADERS IN FOOD, FINE BEVERAGE & HOSPITALITY http://www.ldny.org/ Our Mission: Our main mission is education, advocacy and philanthropy in food, fine beverage and hospitality. Our Goals: To provide leadership, educational opportunities and philanthropic events in culinary arts in our communities. To implement an annual scholarship initiative to assist talented young women to become the leaders of tomorrow in their chosen culinary field. To support and encourage members to share their knowledge through programs and other chapter activities. Our Activities: Fundraising for culinary scholarships. Community outreach in the culinary arena Mentoring young women entering the culinary field. Dame–sponsored events and programs.
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NARB National Advertising Review Board
Board Member
- PresentThe National Advertising Review Board (NARB) is the appellate body for advertising industry self-regulation. When an advertiser or challenger disagrees with an NAD or CARU recommendation, they may appeal the decision to the NARB for additional review. The National Advertising Review Board is made up of 70 professionals from three different categories: National Advertisers (40 members), Advertising Agencies (20 members) and Public members (10) made up of academics and former members of the…
The National Advertising Review Board (NARB) is the appellate body for advertising industry self-regulation. When an advertiser or challenger disagrees with an NAD or CARU recommendation, they may appeal the decision to the NARB for additional review. The National Advertising Review Board is made up of 70 professionals from three different categories: National Advertisers (40 members), Advertising Agencies (20 members) and Public members (10) made up of academics and former members of the public sector. NARB members are nominated for their stature and experience in their respective fields. Nominations are made by ASRC’s supporting organizations and the term for membership is two years. Each member is eligible to be re-appointed for two additional two-year terms.
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Association of National Advertisers (ANA)
Member Representative and Member of the Digital and Mobile Marketing Committees
- PresentFounded in 1910, the ANA (Association of National Advertisers) leads the marketing community by providing its members with insights, collaboration, and advocacy. ANA's membership includes more than 500 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance, promote, and protect all advertisers and…
Founded in 1910, the ANA (Association of National Advertisers) leads the marketing community by providing its members with insights, collaboration, and advocacy. ANA's membership includes more than 500 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance, promote, and protect all advertisers and marketers.
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