About
Results-driven produce sales professional with over 6 years of experience in managing…
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818 followers
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Maya Capurro shared thisProtecting the land that supports Cal Poly’s hands on learning and agricultural legacy matters for the future of Agricutlure 🌱
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Maya Capurro shared thisMaya Capurro shared thisThis past Thursday and Friday we had the pleasure of heading down to @calpoly for the 2023 Cal Poly Ag Showcase. We enjoyed meeting and sharing our passion for agriculture with the future generations of the industry—there was such amazing talent! 🌱🥬 Thank you to our Cal Poly alumni, Maya Capurro and Taylor Rose, from our sales and marketing teams for representing D'Arrigo California! 💪#calpolyagshowcase #calpoly #agriculture #agricultureandfarming #nextgeneration #DArrigoCA #AndyBoyproduce
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Maya Capurro shared thisMaya Capurro shared thisThanks to Maya Capurro from our #DArrigoCA Sales Team for sharing this beautiful photo from our conventional romaine heart harvest in Yuma, Arizona today!🥬 #AndyBoy #freshproduce #romainehearts #harvest #yumaarizona #agriculturelife
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Maya Capurro shared thisWhat a great experience headed back to California Polytechnic State University-San Luis Obispo this past week to represent D'Arrigo California at the 2022 Ag Showcase. Exciting and recruiting Agricultures’ next genration! #DArrigoCA #CalPoly #FreshProduce Morgan Tinari
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Maya Capurro shared thisGrateful to be a part of this industry and proud to represent this company. #WeAreProud #DArrigoCAMaya Capurro shared this#WeAreProud 🥬 Meet Maya Capurro, a 2019 Cal Poly SLO graduate with a degree in agricultural business management. As a big part of our Sales team for the last 2 years, Maya manages customer accounts as well as one of our commodity programs internally! 👏 "I was known from my ‘non-ag’ friends growing up and through college as "the girl obsessed with lettuce” - so I’ve always been more than proud to be involved in this Industry, but starting and continuing my career at #DArrigoCA has just taken that pride to new levels. D'Arrigo CA is a family owned company that exemplifies what our industry is all about - innovation, service, community, quality and so much more. I couldn’t think of a better place or brand to proudly represent." - Maya C. Thank you Maya Capurro for helping us #feedamerica 🍽️ #AndyBoy #feedingamerica #proud#weareproud #proudemployees#freshproduce #calpolyalum
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Maya Capurro shared thisCal Poly’s Agribusiness Management Club is excited to announce that the 30th annual AG Showcase is officially open for registration! For inquiries please email us at agshowcase.cp@gmail.com or visit the link below. https://lnkd.in/gaVztCd
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Maya Capurro shared this“We live in the Salad Bowl of the World. But a little over a century ago, local farmers weren't growing fruits and vegetables. See how a sugar beet factory changed all of that in this edition of Central Coast Spotlight.”
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Maya Capurro shared thisIt was with joy and honor to represent California Polytechnic State University this past weekend in Washington DC at the FOOD DISTRIBUTION RESEARCH SOCIETY INC student case study competition. We were provided a case study from Community Foodworks and their perspective partner, Farmers Market Coalition, Inc. The goal of the contest was to create and develop a strategic plan to help farmers markets align and gain attendance in the Greater Washington DC area. We presented our plan in two preliminary rounds before advancing to the finals to compete with three other schools. Cal Poly’s team was fortunate enough to take home first this weekend! This “learn by doing” experience was unparalleled to anything in my college career and is one of the many reasons I love my school. It was inspiring to network with student across the country that share a love for the agricultural industry. Go Mustangs!
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Maya Capurro shared thisHi Everyone! I am competing in the National AgriMarketing Association (NAMA) contest on behalf of Cal Poly, SLO in April. As a team, we are tasked with the goal to create and develop a consumer product and a three year marketing plan that will ultimately add value or profits back to an agricultural producer. I am reaching out to you for help with my primary research. We have created a short survey (around 8 minutes) that needs at least 1,500 responses by Monday at Midnight. We are aiming this product at consumers that enjoy to cook and entertain guests! If you complete the survey, you will be entered to win a Fitbit Alta Activity Tracker. If you know of anyone that would be interested in completing the survey, please pass it on to them. If you have any questions, please do not hesitate to reach out. Here is the link: https://lnkd.in/d6nPgEK Thank you so much!
Maya Capurro replied to a comment
5y
Thank you Mr. Sawyer! Hope all is well with you and your family.
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Maya Capurro liked thisMaya Capurro liked thisAs I settle back into the fall semester at Boise State University. I wanted to highlight the marketing efforts I completed this past summer. I worked closely on day-to-day tasks, including product shipments, social media and local content, as well as many boots-on-the-ground activities. I'm thankful to have met so many people in this industry this last summer by attending IFPA, the Besties Awards ceremony, and the Organic Produce Summit. These trade shows were super fun and helped me identify target markets and product quality. Adriana Frias is is a true leader, and her passion for agriculture inspired me each day; she introduced me to countless departments that help the marketing and Duda teams come together to exhibit tradition. Special thanks to Nichole Towell and Megan Zweig for allowing me to be apart of your marketing team this summer. I look forward to what's to come for me as I continue my senior fall semester at Boise State.
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Maya Capurro liked thisMaya Capurro liked thisOne wrong promotion can cost you five right people. A few weeks ago, I met a close friend, a Sr. Executive who had just resigned. He was the most dependable person on his team, the one everyone called when things went wrong. When I asked him why he was leaving, he said, "The day, promotion list came out, I understood what gets rewarded here." That line stayed with me. Gallup research shows that managers account for 70% of the variance in team engagement. So when you promote the wrong manager, you are not making one decision. You are deciding how an entire team will feel about coming to work. A wrong promotion is not only about one undeserving person moving up. It is also about five deserving people quietly giving up. Look at what your last promotion taught the team: 🚩 Visibility matters more than contribution 🚩 Being liked by the boss beats being good at the work 🚩 Politics is a skill worth learning 🚩 Working quietly is a mistake Ask yourself one honest question before the next announcement: are we rewarding performance, or rewarding proximity? Because whatever you promote, you multiply. Promote merit, and merit becomes your culture. Promote politics, and politics becomes your culture. Promote silence, and your best people will answer with silence. People do not follow the values on your wall. They follow the behaviour you reward. That is where real change begins.
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Maya Capurro liked thisMaya Capurro liked thisOne bad promotion tells your best people the truth. Not what leadership says it values. What the company actually protects. People notice who gets rewarded. (Credit to Leonardo Freixas) They notice whose mistakes get explained away. Who gets credit despite weak work. Who keeps getting chances. And who has to keep proving themselves. The wrong person gets promoted. Everyone else recalculates. They see what actually wins here. If visibility beats contribution, they notice. If politics beats competence, they notice. If being close to the right people matters more than doing strong work, they notice that too. And then behavior changes. Some start playing the game. Some stop giving the company their best work. Some start planning their exit. By the time strong people resign, the decision is old. Gallup found that 42% of voluntary leavers said their organization could have done something to prevent their exit. The resignation isn’t the decision. It’s the receipt. A bad promotion doesn’t just elevate the wrong person. It teaches everyone else what behavior wins here.
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Maya Capurro liked thisMaya Capurro liked thisCalifornia lettuce was not implicated in a sprawling cyclospora outbreak that sickened thousands of people and made frequent headlines this summer. But farmers in the state—who produce most of the country’s lettuce—are shouldering much of the economic pain as wary consumers ditch lettuce and other fresh produce. Last month, lettuce prices declined 16.4%, the largest month-over-month drop on record, according to the U.S. Bureau of Labor Statistics. Meanwhile, market research firm NielsenIQ reported that from July 18 to Aug. 8, sales of iceberg lettuce fell 25.4% and prepacked salads dipped 34.2%. Growers said they were left with little choice but to destroy about a third of their lettuce crops that were ready to harvest. “It’s been really bad,” said Ryan Kelly, vice president and general manager of Salinas-based Boutonnet Farms in Monterey County. Since mid-July, he said, the collapse in lettuce sales had erased the farm’s entire profit margin for the year. 📸: Vicky Boyd Read more in Ag Alert: bit.ly/4gbg8uw #News #AgAlert #CAFarmBureau #Cyclospora #Lettuce #MontereyCounty #Produce
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Maya Capurro liked thisMaya Capurro liked thisAfter years of leading teams and working with people across the sales organization, I’ve learned that great leadership isn’t about squeezing more out of your best people. Your best people already have the drive. The leader’s job is to create an environment where that drive can turn into performance—without burning them out. Pressure can produce results. Trust produces leaders.
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Maya Capurro liked thisMaya Capurro liked this40% of employees quit a job because they stopped trusting their manager. And it’s not because their boss was an a**hole. I spent years at Digistore24 thinking a happy team meant a healthy one. Then I watched a well-liked manager lose 3 of his best people in one quarter. Nice guy. He was everyone's favorite at the holiday party. But in work? He never told anyone the truth. Instead, he told his team exactly what they wanted to hear, and they found out the hard way when their reviews didn't match reality. LiveCareer's 2025 workplace trust report found 40% of employees quit because of their manager. From my experience overseeing 130 employees, I understand being liked is not the same as being respected. Your team won't listen to you if they can't take you seriously. Because if you're not honest, just wait to see the consequences. As a leader, honesty is the whole job. So here are differences I keep seeing in founders and managers... Leaders focus on being liked: → Take the credit when it goes well → Say yes to everything so nobody's upset → Skip the hard conversation to keep the mood good → Move the deadline the second someone complains → Never admit "I got that wrong" Leaders who earn respect: → Give the credit away, keep the blame → Say no when the team needs protecting → Have the hard conversation because they care about the outcome → Hold the deadline and explain why it matters → Decide based on what's right, handle the reaction after Here's what happens on a team that respects its leader: ✅ Problems get reported early, instead of buried until they're expensive ✅ People take on messy projects because they trust the support they'll get ✅ They stay 2, even 3 years longer, because they're actually improving If you're liked, sure you can enjoy a cold beer together, but your employee will leave the second they get another opportunity. That opportunity can cost your business a replacement salary of up to 200%. Whereas, the leaders who are respected build teams that stay through the ugly years. Has there been a time as a leader when an employee thanked you for making the tough call? I want to hear about it. Drop it in the comment below. ♻️ Repost if your team needs to hear this. 🐺 Follow Francis Wolff for leadership advice that scales businesses.
Experience & Education
Volunteer Experience
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State Committee - District 8 Representative
Young Farmers and Ranchers
- 2 years 1 month
District 8 Director - representing Monterey, San Benito & San Luis Obispo county
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Board President
California Women for Agriculture
- 1 year
Salinas Valley Chapter - Representing Monterey, Santa Cruz and San Benito County
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Volunteer
Santa Cruz County Fair
- 2 months
Animal Welfare
Assisted in building display and nursery pens for animals, fed, watered, and mucked animal pens out throughout fair week.
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Volunteer
Caroline's Non-Profit Thrift Shop
- 4 years 3 months
Children
Calculated, prepared, and issued bills, invoices and account statements according to established procedures. Customer service-communicated with customers, employees and other individuals to answer questions and explain information. Receiving and processing of donations. Merchandising. Inventory.
Courses
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Agribusiness Data Analysis
AGB 327
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Agribusiness Data Literacy
AGB 260
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Agricultural Risk Management
AGB 411
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Agriculture Econ Analysis
AGB 313
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Food Retail Management
AGB 404
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Irrigation Water Management
BRAE 340
Projects
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Food Distribution Research Society Case Study Competition
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National AgriMarketing Association
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Organizations
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Cal Poly Agribusiness Management Club
External Activities Director
-As external activities director I am in charge of planning all industry tours, outside events, and community service.
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Cal Poly Agribusiness Management Club
Member
-Cal Poly’s Agribusiness Management Club is a professional Club on campus that bridges the gab between students and the Agriculture industry. Monthly meetings are held where industry leaders come to speak to students. The club hosts industry tours as well as community service events, goes to events such as Fancy Food Show and World Ag Expo, takes on concessions for the Cal Poly Rodeo every year, as well as much more. All the money that we make throughout the year is given back to the students…
Cal Poly’s Agribusiness Management Club is a professional Club on campus that bridges the gab between students and the Agriculture industry. Monthly meetings are held where industry leaders come to speak to students. The club hosts industry tours as well as community service events, goes to events such as Fancy Food Show and World Ag Expo, takes on concessions for the Cal Poly Rodeo every year, as well as much more. All the money that we make throughout the year is given back to the students through the form of scholarships at the end of each year.
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