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I like to build businesses at the center of culture and commerce that ultimately have a…
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Michael Preysman shared thisIt’s been almost 14 years since founding Everlane. This week, I’m proud to get back in the game and launch a new brand: Magna. Here's the story: Magna sits at the center of sport, science and health. In today’s ultra fast paced world, it’s a brand to challenge us to live slower, motivate us to move, and encourage us to take care of our bodies. These are truths I deeply believe in. If you’re looking for a high-impact daily formula that offers natural focus, energy and recovery for today and tomorrow, give it a try: www.drinkmagna.com. We’ll be launching more science-backed products soon. Thank you to our team and athletes for bringing Magna to life. Time to do it again 🙌 OUR FOUNDING LETTER: They say life is short, but we think it’s long if you live it right. We started Magna to play the long game. We’re taught that winning is everything, that we need to burn the candle at both ends. But many of us burn so bright we burn out. We're inspired by the 80 year-old former-pro still playing tennis every day, by the college athlete working to balance mental and physical health, and by the arctic adventurer sailing around the world, for the third time. Our first product is an electrolyte formula powered by magnesium and designed to naturally power three pillars of human potential: focus, energy, and recovery. Magnesium isn’t a cure-all, but it comes pretty close. 75% of us are deficient in it. Athletes and doctors swear by it. And electrolyte formulas skimp on it. For so many people, getting the right magnesium has changed their life. Backed by science, full of heart—Magna is for those who play the long game.
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Michael Preysman shared thisLast Friday we released our annual impact report. It's an incredible feat — I'm so impressed by everyone at Everlane. Our team has been working on these efforts for ten years, and in earnest over the past three years. Fashion is a small part of global emissions (2-4%) but it carries major influence on consumer behavior. Here are the highlights of from the report: - We reduced our per product emissions by 32% from 2019 - We've removed 90% of virgin plastic and 97% of polyester and nylon is now certified recycled - 66% of our cotton is now organic - 49% of our new hires were BIPOC and 73% of our team identifies as female (including our CEO) Thank you to our amazing factory partners, warehouse team members and Everlane team members. We've got much more to do. You can read the entire report here: https://lnkd.in/ghzARvvC
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Michael Preysman shared thisFive years ago I became plant-based to help heal the planet. So I'm particularly energized by what the Everlane team launched today. Our food systems generate over 20% of emissions globally, including their byproducts. This includes virgin-leather. For three years we've been working to remove virgin-leather from our supply chain. It's our single largest material impact. And while fashion is a small part of the problem, we can motivate change. This new partnership with Modern Meadow creates plant-based leather, crafted in Italy, at an 80 percent reduction in emissions. It's not just a replacement to leather, it's meant to be better. Our first run is only 100 units, but our full run comes this fall. https://lnkd.in/dtay8Hji
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Michael Preysman shared thisTomorrow kicks off our eighth Black Friday Fund. Our goal is to raise $200k to support The Rodale Institute in their quest to transition farms around the US to Regenerative Organic practices. I have always looked to the food movement as pioneers in how we can create a more sustainable world for all. Conventional farms often use toxic dies from Monsanto, store less carbon in the soil and have runoffs that impact neighboring families, along with the farmers. Regenerative organic is our future. Farmers make more money. The soil stores more carbon. And the product is better. This Black Friday, every order will help transition an acre of land. We'll need your help in healing our planet — join us! https://lnkd.in/gEW56Kxe
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Michael Preysman shared this
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Michael Preysman shared thisToday is Everlane's tenth anniversary! On November 1, 2011 a small group of us stayed up until midnight to bring Everlane to life (thanks team!). We had 1,500 t-shirts, a website and a simple idea: be transparent about how we do business and treat our partners like humans. It’s been a wild ride and I’m so thankful for the change we've brought forward. We still hold to this simple philosophy. And today, I am proud that we are announcing our carbon commitment (https://lnkd.in/g_CjU2Fb). It's an honor to have the opportunity to lead on environmental impact. Leadership is a gift, and we will do our part to live up to the expectations. Everlane has taken more than a village to succeed — it’s taken a global effort. From San Francisco, to Ho Chi Minh City; from our remote CX team answering tickets on each Black Friday to the factory workers in Kandy, Sri Lanka making our Perform Legging; and from our investors who believed in us to our most dedicated customers who have made Everlane a part of their life. Thank you to our amazing team members and everyone for believing. Here’s to the next ten!
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Michael Preysman shared thisToday is a big day for Everlane (and me). I couldn’t be more energized! Ten years in, our mighty Everlane team has made a material impact on the world of retail: Pricing transparency, factory transparency, Black Friday Fund, #NoNewPlastic, 100% Organic and so much more. It’s been humbling. But the need to accelerate change is more urgent than ever. The environmental challenges we are all facing are extreme and Everlane has the opportunity to create a meaningful positive impact in this arena. After leading both our mission and business, I am diving into the role of overseeing our urgent environmental initiatives inside and outside the company. This is a deep passion of mine. I will be stepping into the role of Exec Chair and Climate Activist and step out of the role of CEO. We are bringing on the amazing Andrea O'Donnell to lead our business as our new CEO. Andrea and I met many months ago and formed an instant partnership. She is an empathetic leader who cares deeply about our mission and our people. We have an exciting journey ahead and I'm excited to support Andrea and the team on this new chapter. Stay tuned, we will be announcing many bold initiatives. Michael
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Michael Preysman shared thisThis week we launched our breakthrough innovation: ReLeather. We reimagined leather using post production leather from factories. The result is a shoe with 70% less carbon. That's like saving a gallon of oil per pair, making each of your steps much lighter on the planet!
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Michael Preysman shared thisEnjoyed this conversation with Beatrice Dixon on how we learn and grow from our commitment to Radical Transparency. It's never perfect, but it ensures progress.
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Michael Preysman liked thisMichael Preysman liked this“Parade was the first brand where a micro-influencer made me buy something" was how Inc. Magazine Annabel Burba opened the call (❤️!). The mechanics of influence have changed from the precious few to the devoted many–and we believe that high-scale creator ecosystems can truly move markets. Thank you Inc. Magazine. Jonathan Kroopf Lauren Lambert Benjamin Almeter
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Michael Preysman liked thisMichael Preysman liked thisEnd caps are live at SEPHORA! I couldn’t be more proud of the Ebb team. What people see on shelves today is the result of months of relentless work, creativity, and belief from a group of incredibly talented people who refused to cut corners and pushed every detail until it felt right. Launching into Sephora is a huge milestone, but what makes it truly special is the team behind it—the shared passion that brought this brand to life. I’m deeply grateful to get to build alongside this group and watch their work show up in one of the most iconic beauty retailers in the world. Congratulations to the Ebb Ocean Club team on this huge milestone. SO much more in store. Alyson Lord Jina Kim Kelli Adams Kelly St. John Concept Brands in action 🚀
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Michael Preysman liked thisMichael Preysman liked thisAn honor to display Olto at Andreessen Horowitz’s American Dynamism Summit yesterday 🇺🇸
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Michael Preysman liked thisMichael Preysman liked thisExciting news! I have promoted our CRO, Shawn Mullahy, to CEO of Zumper. I’ll be moving from CEO to Chairman of the Board! I started Zumper with my Co-Founders almost 14 years ago and being our CEO has been the privilege of a lifetime. Zumper is profitable, cash-flow positive and growing revenue. We are already one of the largest online marketplaces in the US, but the opportunity is now much larger than this. We’re now building in an AI-first world. Our property management & landlord customers expect AI-native products alongside our core marketplace. In recent sprints, 90% of our code has been written with AI and deployed to millions of users each month. This is the right time to invest more deeply in our commercial leader and bring our Sales org closer to our Product, Design & Engineering teams to continue building AI-first products at a pace I have never experienced before in my career. Our investment in Shawn is also an investment in our team. He will be supported by an incredible Executive team and a core group of builders whose responsibilities will grow as part of this move. I am beyond proud of them, and this is a reflection of that. Looking back on the journey, as a naturally competitive CEO, part of me thought we’d be further along by this stage, and there are many things we could have done better. But in other regards we’ve gone so much further than I ever would have dreamt when I started Zumper at business school. Nearly 500 million renters have used Zumper, and we’re approaching 1 billion all time visits. Almost all of this has been driven through organic channels. I’ll never be able to fully explain how we did this, but I am very proud of how many people we have served. I am grateful to our customers, board, investors, partners & advisors from whom I’ve learned so much every day. You all made a bet on us early, and we built one of the largest online marketplaces together. As for me, I’m looking forward to serving as Chairman of the Board to support Shawn, our team and our customers as we accelerate our AI development to build world class products. I’m also looking forward to spending more time with my wife and two young sons, while continuing to tinker with AI and take on some advisory roles. Shawn - congratulations. I’m incredibly excited to see where you take Zumper. I’m here with you and the team, all the way. This is the start of our most ambitious chapter. Thanks to everyone for following me here on the journey of a lifetime!
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Michael Preysman liked thisMichael Preysman liked thisToday is a bittersweet day for me at Veho. With so much going on in the world, it’s easy to forget that building companies is first and foremost about people. Today I want to pay tribute to someone special who is wrapping up her time at Veho. Seven years ago, when Veho was a five-person company, Fred and I had the incredible fortune of recruiting Quen Whitehead. She responded to a job post on Craigslist to become our first driver in Chicago and run our daily pickup and launch operation for our client thredUP. At the time, there was almost no information about Veho online. We barely even had a website. But she decided to take the leap anyway. For the next two years—through sun, rain, and snow—Quen drove our van across northern Chicago picking up packages. She would then return to a deserted parking lot, set up a small Veho-branded tent, and make sure driver-partners arrived and launched their routes. She was our person on the ground: troubleshooting in real time and making sure everything worked. As Veho scaled, Quen scaled with the business. She helped open our first warehouse in Chicago and later helped build our route operations back-office (“prep”) team. She trained countless teammates, became the authority on “how to Veho,” and showed resilience and leadership through many ups and downs along the way. Today is Quen’s final day at Veho. She’s moving on to new opportunities and pursuing her passion for music. Quen — it’s impossible to fully express my gratitude for everything you brought to Veho: your heart, your resilience, your can-do attitude, and your belief in what we were building. You could have taken a million other jobs, but you chose to take a bet on a tiny, unproven startup. And you made all the difference in the world for us. You helped change the trajectory of this company, and we will always be grateful. Good luck in your journey, we will be cheering for you! - Fred, Ita, and your friends at Veho (in the photo: what Veho's early operation looked like in Chicago, with Quen leading the way).
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Michael Preysman liked thisMichael Preysman liked thisToday we're announcing a new round of funding that values Eight Sleep at $1.5 billion, led by Tether.io Investments. Ten years ago I started Eight Sleep with one conviction: the night is the most underutilized lever in human health. Everyone was optimizing their mornings, their diets, their workouts. Almost nobody was engineering their sleep. Last year, we hit free cash flow positivity, launched 3 new products, expanded to 34 countries, and published two new clinical studies showing the Pod reduces menopausal hot flashes by 56% and restores the body's natural circadian temperature rhythm during sleep, lowering core body temperature by 0.2°C and improving cardiovascular recovery. A product you sleep on is producing clinical outcomes that rival pharmaceutical interventions. We're now building a predictive AI agent trained on more than one billion hours of sleep data. It simulates thousands of scenarios and optimizes your environment before you get into bed. Early pilots show nearly half of participants changed real behavior based on automated insights. We're also advancing FDA filings for sleep apnea detection. If cleared, the Pod becomes a regulated health platform screening and intervening at population scale, passively, every night. No wires, no clinic visits. Sleep was the entry point. The destination is a system that understands your body better each night and acts on that knowledge across every dimension of personal health. The night is just the beginning.
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Michael Preysman liked thisMichael Preysman liked thisWe're hiring at Magna 🏃♀️➡️ I'm looking for a Director of Operations to own our end-to-end supply chain as we scale across omnichannel retail (including a major retail launch this year). Magna is a magnesium-powered hydration brand led by Michael Preysman (founder of Everlane) and backed by Forerunner and Sugar Capital. We've signed world-class athletes across surfing, running, cycling, and fighting as founding partners. This is a build-from-the-ground-up role: co-manufacturing, 3PLs, demand planning, inventory management, retail compliance. You'll report directly to me and have real ownership over how we operate. What we're looking for: - 10+ years in supply chain/ops, ideally in supplements, F&B, beauty, or CPG - Experience with both DTC/Amazon and retail fulfillment - Someone who's energized by building systems, not just maintaining them - Extreme ownership mentality If this sounds like you—or you know someone great—I'd love to hear from you. DMs open, or drop a comment and I'll reach out. https://lnkd.in/gsZNcFvF
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