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A Sports Marketing & CSR Vision for the Summer of 2021
A Sports Marketing & CSR Vision for the Summer of 2021
If this pandemic and social unrest over the past year+ taught us anything, it was time to re-evaluate equity…
Activity
5K followers
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Scott Nenninger reposted thisScott Nenninger reposted thisThe pressure to specialize in one sport is growing, and many families wonder if saying "no" means their athlete will fall behind. The research suggests otherwise. Playing multiple sports helps young athletes develop a broader range of skills, reduce their risk of injury, and stay involved in sports longer. When the time comes to specialize, it should be because the athlete is ready and excited to make that choice. Check out this Ask PCA post to learn what the research says about early sport specialization. Have a youth sports question you'd like us to answer? Submit it here: https://hubs.ly/Q04rvnS20 For more youth sports resources, visit: https://hubs.ly/Q04rvgGd0.
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Scott Nenninger shared thisWas reminded tonight by PCA CEO Jason Sacks how much this impactful NFP has grown since first getting involved. https://lnkd.in/g69PtPUV Thx to Don Sweeney for hosting & Nicole Dalesandro for digging in with our Chicago Board. #TakeBackSportsTake Back Sports PSA with Peyton Manning, Eli Manning, and Steph CurryTake Back Sports PSA with Peyton Manning, Eli Manning, and Steph Curry
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Scott Nenninger reposted thisScott Nenninger reposted thisDid you know 70% of kids quit youth sports by age 13? The main reason: it stopped being fun. Too often, pressures from coaches and parents take the joy out of the game. At Positive Coaching Alliance, we believe sports should be a positive, lasting part of every child’s life. As a national nonprofit, PCA partners with schools, youth organizations, coaches, and community leaders to create environments where athletes feel supported, inspired, and motivated to stay in the game. Learn more about our mission to transform youth sports: 👉 https://bit.ly/4oq71sO #Nonprofit #PositiveCoaching #YouthSports #PCA
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Scott Nenninger shared thisOn the hunt for a Dallas or San Antonio-based retail leasing rockstar to join my team. https://lnkd.in/gExvk9Cz The Specialty Leasing Representative is a key member of the BPR Regional Leasing team, sharing accountability for each center’s budget targets and responsible for generating new revenue for multiple centers within a designated geographic area. This role will primarily focus on securing and renewing deals that upgrade the constitution of our centers’ Common Areas, leading sales efforts across a range of business lines that include kiosks, retail merchandizing units, temporary inline spaces, storage and parking lot activations. Initial center assignments for this specific position include leading specialty leasing efforts in San Antonio for both the largest common area program in the region (North Star Mall) and USA Today’s 2025 Best Mall in America, The Shoppes at La Cantera.
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Scott Nenninger reposted thisScott Nenninger reposted thisParents play such an important role in shaping the youth sports experience. By understanding your own sports parenting style, you can help create a more positive and supportive environment for athletes. Take ESPN’s Sports Parenting Style quiz to learn yours: https://bit.ly/460qBnE
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Scott Nenninger shared thisAfter a decade of leading the Renew Chicago Tri Team & raising $1M+ for our ministry partners (supporting Safe Families for Children this year - link below), I'll be retiring Sunday, leaving the racing to my boys. A huge thank-you to all our fam+friends who made it possible! https://lnkd.in/dEyCiQcq
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Scott Nenninger shared thisLove how these peer-to-peer fundraising campaigns help reconnect with so many old friends and colleagues, so here's that annual post... This weekend, the Nenninger boys are on a mission to conquer the Chicago Triathlon once again. Dad for the 14th consecutive year, and more exciting -- Jordan for his fourth and Jacob his third!! Over the past 8 years, thanks to the generosity of more than 10,000 donors from 45 states, this team has raised nearly $700K that has directly benefitted a dozen incredible ministry and charity partners here in Chicago. This season -- very likely the last one for which I'll be leading this team -- our family is raising much-needed support for an organization close to our heart, Lydia Home & Safe Families for Children. For more than 100 years, Lydia Home has provided compassion and care to vulnerable children through residential foster care and foster care placements. Safe Families for Children continues and expands this tradition by surrounding families in crisis with caring, compassionate community to keep kids safe and families intact on a short-term basis. Thanks as always for the encouragement & support! Link: https://lnkd.in/gvaRf9v9
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Scott Nenninger shared thisSolid prediction for 2024: Experiential Retail is here to stay. https://lnkd.in/dr3UjF5e
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Scott Nenninger shared thisOn the hunt for a pair of talented Specialty Leasing sales reps with Retail industry creds to join our team in the TX/OK region. Specialty Leasing Rep Role: https://lnkd.in/gzFd7Y8w Kiosk Leasing Manager Role: https://lnkd.in/gQUReH4T
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Scott Nenninger liked thisWOW 🤩 What a great honor to be selected as an Industry Icon. I am Soooooo proud of the OUTFORM team.Scott Nenninger liked thisOutform has been named a 2026 Industry Icon by The 2026 List, brought to you by Industry and Influence. This recognition reflects the ideas, collaboration, and commitment that continue to shape how we approach innovation across retail and beyond. Read the full feature here: https://lnkd.in/e6NxpMfR #outform #daretoinnovate #futureretail #2026list #industryicons
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Scott Nenninger liked thisScott Nenninger liked this🌲 A bit early for Christmas? Or is it... Christmas Card Studio is 3DWD’s latest ready-to-launch activation for The WOW Station®: turning visitors into the stars of a shareable festive scene. Already live across several continents, The WOW Station gives properties fresh seasonal experiences throughout the year, without starting from scratch every time. One station. A calendar of activations. Endless reasons to return. Ready for Christmas? Let’s talk about how we can create unique experiences and drive revenue. #3DWD #WOWStation #ChristmasActivation #ExperientialRetail #Malls
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Scott Nenninger liked thisA Game Changer on our team. Now recognized alongside the industry’s best. Megan Riggi, BeCore’s SVP of Client Services, is part of Sports Business Journal’s 2026 Game Changers class, honoring 60 women shaping sports business worldwide. Proud to celebrate you, Megan. Congratulations to the entire class, and thank you to Sports Business Journal for recognizing their impact.Scott Nenninger liked this𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗦𝗽𝗼𝗿𝘁𝘀 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗝𝗼𝘂𝗿𝗻𝗮𝗹 𝗚𝗮𝗺𝗲 𝗖𝗵𝗮𝗻𝗴𝗲𝗿𝘀 𝗖𝗹𝗮𝘀𝘀 ��𝗳 𝟮𝟬𝟮𝟲 🌟 Now in its 16th year, Game Changers recognizes women for their leadership, innovation and accomplishments across the sports business industry. This year, the recognition expands globally, honoring 60 women from around the world who are making a lasting impact on the industry. The honorees will be celebrated in New York with the Game Changers Evening of Celebration on Sept. 30, followed by the Game Changers Conference on Oct. 1. READ MORE: https://ow.ly/Qx2c50ZPOS2
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Scott Nenninger liked this“This is life-saving equipment, and, when you think about how many athletes, parents and volunteers gather during football games, it makes sense for every organization to have one on site. We’re thrilled to deliver so many AEDs to programs this year and are grateful to have awarded more than 150 through our partnership with Defibtech, LLC across the grant’s lifetime.” 👏 - USA Football Senior Director of Grants Beth PorrecaScott Nenninger liked thisUSA Football and Defibtech, LLC have now awarded more than 150 AEDs through the USA Football AED grant, launched in 2023. - 38 AEDs awarded this year, plus access to AED training - Part of a grants program totaling $23M+ to 16,000+ programs since 2006 Read the full story on Youth Sports Business Report: https://lnkd.in/grwKuUKv #YouthSports #YouthFootball #AthleteSafety #USAFootball Youth Sports Business Report
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Scott Nenninger liked thisScott Nenninger liked thisMazda gets into youth sports with a big idea. The program is called "Coaches Who Move Us," built with TeamSnap. The gist: - Families nominate their favorite youth coach - Five of them win a brand new CX-90 (announced on Good Morning America) - Any youth coach gets $250 off a new Mazda, and Mazda kicks in another $250 to their team The problem they're pointing at is a real one. 70% of kids quit organized sports by 13. Ask them why and the answer is usually some version of "it stopped being fun." Guess who has the most say in whether Tuesday night practice is fun? Not the league. Not the app. The volunteer coach! So a car company aimed its effort at the dedicated coaches who keep kids and communities connected. Two things I like here beyond the headline: 1) The dealer incentive turns a feel-good campaign into a retail lever. "Youth sports coach" is now a customer segment Mazda can actually measure. 2) TeamSnap keeps being the front door. 30M users, 19K orgs, $20M+ in brand dollars through the platform. Brands are figuring out that youth sports is the ultimate sports marketing platform. You reach two audiences at once (parents and kids) and help solve a real problem while you're at it. #YouthSports #Sports #SportsMarketing Mazda North American Operations TeamSnap
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Scott Nenninger liked thisScott Nenninger liked thisPlaying multiple sports can help young athletes develop skills that extend far beyond any one game. In a recent article, Washington Commanders wide receiver Terry McLaurin shared his perspective on how experiences across sports can influence an athlete’s development, from improving movement and control to skills that can translate directly to their main sport. His message is a good reminder to keep an open mind about the ways different sports can contribute to an athlete’s growth. Swipe through for some of McLaurin’s thoughts, then read the full article: https://hubs.ly/Q04xRlj50 #YouthSports #MultiSportAthlete #PositiveCoaching #SportsDoneRight
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Scott Nenninger reacted on thisScott Nenninger reacted on thisWhen Future Stores was still just an idea, I used to visualize what success would look like. Nike Air Jordan brand was one of the brands I dreamed of seeing activate with us. Today, that vision is real. The lesson? Dreaming matters—but only when you act on it. Visualize it. Believe in it. Work relentlessly toward it. Sometimes, the future you imagine becomes the future you create. Future Stores by OUTFORM.
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Scott Nenninger liked thisScott Nenninger liked thisI’m excited to share that OUTFORM has officially acquired a majority stake in Future Stores. The two companies have always shared the same vision and DNA, so bringing them together feels both natural and powerful. Outform is on a mission to Shape the Future of Retail. Future Stores is a bold expression of what that future can look like—bringing together physical retail, technology, media, content, and data to create entirely new consumer experiences. There is much more to come as we unlock the potential of these two organizations working together. Exciting times ahead.
Experience & Education
Volunteer Experience
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Board Member, Chicago Chapter
Positive Coaching Alliance
- Present 9 years 7 months
Children
Positive Coaching Alliance (PCA) develops Better Athletes, Better People through resources for youth and high school sports coaches, parents, administrators and student-athletes. In addition to 1,500+ free audio-video and printable tips and tools at www.PCADevZone.org, PCA has partnered with roughly 3,500 schools and youth sports organizations nationwide to deliver live group workshops, online courses and books by PCA Founder Jim Thompson that help those involved in youth and high school sports…
Positive Coaching Alliance (PCA) develops Better Athletes, Better People through resources for youth and high school sports coaches, parents, administrators and student-athletes. In addition to 1,500+ free audio-video and printable tips and tools at www.PCADevZone.org, PCA has partnered with roughly 3,500 schools and youth sports organizations nationwide to deliver live group workshops, online courses and books by PCA Founder Jim Thompson that help those involved in youth and high school sports create a positive, character-building youth sports culture. Interested in a corporate partnership? Hit me up for more info!
http://positivecoach.org -
Board Member/Officer, Charity Triathlon Team Founder/Director
Renew Chicago
- Present 11 years 8 months
Poverty Alleviation
Ignited through Park Community Church, the Renew Chicago charity tri team is made up of more than 100 big-hearted individuals who race the Chicago Triathlon and are committed to raising funds for Renew Chicago and its 20+ charity partners, including: Breakthrough Urban Ministries, Brave Initiatives and Safe Families for Children, along with new cause-oriented initiatives, like the Renew Chicago Social Enterprise Contest, added to the roster each year. Over the first nine seasons, we have raised…
Ignited through Park Community Church, the Renew Chicago charity tri team is made up of more than 100 big-hearted individuals who race the Chicago Triathlon and are committed to raising funds for Renew Chicago and its 20+ charity partners, including: Breakthrough Urban Ministries, Brave Initiatives and Safe Families for Children, along with new cause-oriented initiatives, like the Renew Chicago Social Enterprise Contest, added to the roster each year. Over the first nine seasons, we have raised more than $1.3MM for partner ministries and charities including: Breakthrough, By the Hand Club For Kids, Beulah, Brave Initiatives, Sidelined, Live Grit Soars & Tri-Masters.
www.RenewChicagoTriTeam.com -
Board Member & Development Advisor
Tri-Masters
- Present 7 years 7 months
Children
Tri-Masters is a not-for-profit organization that empowers at-risk children via triathlon to teach life lessons. As our youth athletes learn to swim, bike and run, they gain skills in goal setting, conflict resolution, respect, responsibility, self-discipline and perseverance. Our special purpose is to encourage and support triathlon participation among youth within the African-American and Latino-American communities, but we encourage membership for all interested individuals without regard to…
Tri-Masters is a not-for-profit organization that empowers at-risk children via triathlon to teach life lessons. As our youth athletes learn to swim, bike and run, they gain skills in goal setting, conflict resolution, respect, responsibility, self-discipline and perseverance. Our special purpose is to encourage and support triathlon participation among youth within the African-American and Latino-American communities, but we encourage membership for all interested individuals without regard to race, creed, color or national origin.
Since 1992, the program has trained more than 2,500 youth athletes on the fundamentals required to compete in the sport of triathlon. Program participants have competed locally, nationally and internationally in numerous triathlon and running events. As a testament to the life-long impact of the programs, literally hundreds of Tri-Masters alumni have returned to volunteer at camps and events, helping coach up the next generation of aspiring youth triathletes.
Learn more at https://tri-masters.net/ -
Volunteer
The Salvation Army Chicago Metropolitan Division
- Present 15 years 11 months
Poverty Alleviation
Resident Santa Claus for the Harbor Light Mobile Feeding Unit, serving 300+ clients who can use a helping hand.
https://www.chicagotribune.com/news/ct-xpm-2011-12-25-ct-talk-grossman-santa-1225-20111225-story.html -
Flag Football & Soccer Coach - Haas Park Youth League
Chicago Park District
- Present 4 years 2 months
Children
Doing my best Ted Lasso impersonation
Projects
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CHI-Together Socially Safe Entertainment
- Present
See projectCHI-Together, located between Soldier Field and McCormick Place, has transformed into a socially-safe entertainment complex, capable of hosting more than 400 cars and 2,400 guests with premium audio and video amenities across three 40-foot jumbo screens. CHI-Together core entertainment runs every Wednesday through Sunday through the summer of 2020, includes live music, DJs, contests, extensive food and beverage options and sponsor-supported programming. Corporate sponsors include: Nissan USA…
CHI-Together, located between Soldier Field and McCormick Place, has transformed into a socially-safe entertainment complex, capable of hosting more than 400 cars and 2,400 guests with premium audio and video amenities across three 40-foot jumbo screens. CHI-Together core entertainment runs every Wednesday through Sunday through the summer of 2020, includes live music, DJs, contests, extensive food and beverage options and sponsor-supported programming. Corporate sponsors include: Nissan USA, Heineken 0.0, The Dowell Group, Lifeway Foods and Clif Bar. Media partners: K-LOVE, iHeart, Chicago Sport & Social Club and Do312.
The first dollar of every ticket sold is donated to the Greater Chicago Food Depository and attendees are encouraged to bring canned goods to further support our Chicagoland community partner. Seating is permissible in, on and in front of cars, according to all current DCASE social distancing regulations, with multiple walkable restrooms and concessions available. Doors open nightly at 7pm and movies start at dusk, with a 90-minute live entertainment set kicking off each evening.
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LavCup: Strategic Investor
- Present
See projectLavCup is an alternative OOH media company that delivers functional advertising campaigns and sponsorship amplifications across sports and entertainment venues. Its patented drink holder platform incorporates custom brand messaging, providing sports fans and ticketholders with an appreciated amenity that is free to the stadiums, arenas and other venues committed to progressively taking care of their fans. Check out LavCups at venues like: FedEx Field, TD Garden, Pocono Raceway and CenturyLink…
LavCup is an alternative OOH media company that delivers functional advertising campaigns and sponsorship amplifications across sports and entertainment venues. Its patented drink holder platform incorporates custom brand messaging, providing sports fans and ticketholders with an appreciated amenity that is free to the stadiums, arenas and other venues committed to progressively taking care of their fans. Check out LavCups at venues like: FedEx Field, TD Garden, Pocono Raceway and CenturyLink Field.
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Speedo/PVH Brands Partnership
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See projectOfficial Swim Partner of Life Time Fitness & The Life Time Tri Series, collaborative creation of custom WTRX class and trainer/influencer program
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CenturyLink Partnership
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See projectOfficial Life Time B2B Network Provider & Executive Challenge Sponsor of Leadville MTB
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Transamerica Endurance Partnerships
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See projectOfficial Life Insurance Partner of Rock ‘n’ Roll & TriRock Series & Title Sponsor of RnR San Francisco; Official Life Insurance Partner of Life Time Tri Series & Title Sponsor of Chicago Triathlon
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Thursday Ink
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See projectOn-premise sales/marketing initiative derived from 43-market lifestyle marketing program
Honors & Awards
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2013 "All In" National Salesman of the Year Award
Competitor Group
Easy to achieve when I've got such smart agency and brand partners on the client roster.
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Ex Award: Best PR Generating Program
Event Marketer Magazine
Burger King Wallet Drop
Event Marketer Magazine's Best PR Generating Campaign, 2009
http://www.sogoodblog.com/2008/11/19/burger-king-has-dropped-its-wallet/
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