About
Articles by Nicholas
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7K followers
Experience & Education
Volunteer Experience
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NABJ Academic Task Force
National Association of Black Journalists (NABJ)
- Present 3 years 8 months
Education
Publications
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Measuring Social Media’s Impact on Business Goals and KPIs
Hootsuite
See publicationNot every organization needs to increase e-commerce purchases or prove direct revenue from social. Business goals such as brand awareness, customer service, and other KPIs can be just as valuable—if not more—to your organization.
Join Nicholas Love, the Director of the Social Media Strategy Hub at North Carolina State University along with Hootsuite’s Director of Customer Analytics Graham Gullans and Senior Manager of Social Marketing Eva Taylor to learn how you can get started right…Not every organization needs to increase e-commerce purchases or prove direct revenue from social. Business goals such as brand awareness, customer service, and other KPIs can be just as valuable—if not more—to your organization.
Join Nicholas Love, the Director of the Social Media Strategy Hub at North Carolina State University along with Hootsuite’s Director of Customer Analytics Graham Gullans and Senior Manager of Social Marketing Eva Taylor to learn how you can get started right away.
In this webinar, we’ll explore how organizations are using social beyond revenue generation with real examples from North Carolina State University. You’ll also learn how to use social listening and social data to better understand your audience—and future customers. -
Leading a Social Media Strategy Hub
Campus Sonar
See publicationIn his Brain Waves guest post Nicholas Love describes how the hub provides social media resources to colleges and departments across NC State's campus.
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ImPACT Exclusive: Preparing for Law School in High School
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See publicationNicholas Love reports on high school students studying law at Singley Academy in Irving, TX.
Projects
Organizations
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National Association of Black Journalist
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Alan Magee
Alan Magee
I’m a performance-driven marketing executive with 20+ years of experience delivering growth and revitalization for consumer brands in wellness, fitness, hospitality, QSR, and lifestyle. From launching multi-unit studio networks to turning around underperforming portfolios, I specialize in leading marketing transformations that directly impact foot traffic, transactions, unit economics, and systemwide profitability.<br><br>Currently, I lead enterprise marketing at Empire Portfolio Group—franchise owner of Orangetheory Fitness and Relive Health—where we operate 70+ studios and clinics across 15 states. My strategy has driven 20%+ lead growth, led to 8 successful business studio turnarounds, and supported over 20 new studio launches that outperform national averages. I’ve built in-house teams, architected end-to-end digital ecosystems, and driven omnichannel performance that fuels sustainable new market expansion.<br><br>In previous roles at OVME Aesthetics, Church’s Chicken, Moe’s Southwest Grill (GoTo Brands), and IHG, I’ve consistently reversed declining performance through high-impact brand strategy, media execution, and loyalty innovation. Whether the challenge is new market growth, declining comps, or digital modernization—I know how to chart a path to ROI.<br><br>What I bring to the table:<br>• Scalable marketing systems built to drive brand and local unit performance<br>• Strong cross-functional leadership with P&L alignment<br>• Proven ability to revitalize underperforming assets and markets<br>• Relentless focus on measurable results across customer acquisition and retention<br><br>My passion is to connect consumers with brands and experiences that enhance their everyday lives. <br><br>My everyday motto is "Progress over Perfection".
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