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I have over 20 years of experience leading digital marketing teams and building programs…
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Brian Nizinsky shared thisI love helping out students. I remember when I was in their shoes and appreciated getting help from people who were already in the workforce. I think it's especially important today because there is so much more noise out there, and it's hard to know what to listen to.Brian Nizinsky shared thisA ton of students improved their resumes at our Red Pen Event last night! Usually, resumes are sent into the void, and it can be difficult to know how you are perceived. Students were given the opportunity to sit and talk to hirers and people in the industry directly to get their input. Students found the conversations valuable and left with a better understanding of how to strengthen their resumes for future applications and interviews. Thank you to all of the professionals who attended and took the time to share their feedback. Makenzie Morrill, M.S. Emily (Miller) McNulty, Taylor Stranahan, Brian Nizinsky, Mariah Niemiec, Liz Barczys, Kathleen Dutton-Fanning and Amanda Galley
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Brian Nizinsky reposted thisBrian Nizinsky reposted this➡️ Open Position Alert: Are you passionate about community building and driving member growth? 🚀 AMA | Rochester is looking for a strategic, energetic leader to join our board as the VP of Membership & Engagement. This is your opportunity to shape the future of our chapter, craft meaningful experiences for our community, and play a pivotal role in the success of local marketing professionals. If you are ready to make a real impact and help us take our engagement strategies to the next level, we want to hear from you! Curious to know more about this leadership opportunity? Send us a message or comment below to learn how you can get involved.
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Brian Nizinsky shared thisWanted to share this free local program that I did myself a few years ago. It's a really valuable professional and personal experience to have open and honest discussions about race. Check out the details and feel free to ask me any questions about it. https://lnkd.in/e2Y6aTqz
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Brian Nizinsky shared thisI get that LinkedIn content is supposed to be about professional growth, work life, and mini AI-generated TED talks (guilty!), but a moment happened for me that took my breath away. Being a fan of the New York Knicks for this long and dealing with all the incompetent management and bad breaks over the years made me jaded. Why get hopes up just to get them crushed? But then this postseason run happened, and then game 4 happened. The moment in the image is when OG Anunoby tipped in a missed Brunson three to win the game. Watching it in real-time, I just felt this shock of the play and the situation, coming back from 27 points down. It's being labeled as one of the greatest plays in NBA history, and I have to agree. So why am I talking about this on here? Well, why not? It's these types of moments we all live for, and if it happens outside of your work life, why not share it everywhere you can? My hope is that everyone can someday feel that type of awe, no matter what part of life it happens in.
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Brian Nizinsky shared thisI am going to be speaking at this event so you know it's going to rock 💯Brian Nizinsky shared this“The market has shifted.” But what does that mean? It’s not just pricing or inventory. It’s how customers behave, how they search, and how they make decisions. If you’re trying to reach people the same way you were a year ago, it’s probably time to rethink the approach. Join us for a free Lunch & Learn in Rochester where we’ll break down what’s changing and what works right now. 📅 Thursday, June 18th ⏰ 12:00–1:30 PM (presentation from 12:30–1:00, followed by Q&A) 📍 Tony D’s, 1290 University Ave Lunch is included. We’ll keep it practical and worth your time. https://lnkd.in/edgUZNrJ
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Brian Nizinsky shared thisJoin me today for the 2026 Pinnacle Awards!Brian Nizinsky shared thisToday is the day! The 2026 Pinnacle Awards happen at 5:30 at Comedy at the Carlson. Ticket sales end at noon, so make sure you have yours. See you there! https://lnkd.in/eQDcGPvW
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Brian Nizinsky shared thisWhat are you doing this Thursday at 5:30pm? If you are in Rochester buy a ticket to see me host the 2026 Pinnacle Awards from the American Marketing Association | Rochester at Comedy at the Carlson! https://lnkd.in/eJaAtyGt
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Brian Nizinsky shared thisSpent this past weekend celebrating the graduation of my son, Nate Nizinsky from Ithaca College. It was both exciting and emotional since the future for him and his friends are so wide open. I am glad he made it and cannot wait to see what’s next for him! He has his degree in Environmental Science and is happy to connect with people in that and similar fields so any recommendations are appreciated.
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Brian Nizinsky shared thisNow more than ever the topic of DEI is important. Don't just keep scrolling; stop and understand that DEI is not and never was a "taboo" topic. It's only framed that way by people who want to divide us from each other. The American Marketing Association | Rochester is putting on an event with an amazing panel of local people to talk about how to integrate DEI into your communications authentically. Make some time to attend this one: https://lnkd.in/enWwvxPxVoices Heard: Elevating DEI in Your Organization’s CommunicationsVoices Heard: Elevating DEI in Your Organization’s Communications
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Brian Nizinsky liked thisBrian Nizinsky liked thisSo grateful to have been named one of the Rochester Business Journal’s 2026 Forty Under 40 honorees. I was born here. I’ve built my career here, raised my family here. Some of the people who gave me my earliest opportunities are here, too. So are people who trusted me before I had proven proof of concept, who believed in my voice before it was refined by Lisa Nichols, who had faith in my vision before it drove over $45M in growth. Rochester has been the backdrop to a lot of versions of me. From the juvenile delinquent, to the model, to the start-up founder, from the one who made mistakes, changed direction, started again, and eventually built a body of work and a life I’m incredibly grateful to live each day. I’ve always wanted success to mean something beyond what I could build for myself. The people I can help. The women I can open a door for. The businesses I can catalyze. The impact I can make in a city that has given so much to me. On November 17, I get to stand alongside 39 other people doing incredible things across Rochester. I’m so honored to be one of them. ✨ Rochester Business Journal Forty Under 40 November 17, 2026 | The Strong National Museum of Play
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Brian Nizinsky liked thisThe URochester team has done an incredible job strategically guiding our brand, messaging, creative and multimedia! I am proud of the work the members of this team have done and they deserve ALL THE CREDIT!Brian Nizinsky liked thisI am incredibly proud to share that the w3 Awards, one of the premier global competitions recognizing excellence in digital experiences, content, and creativity, has honored the University of Rochester with multiple awards. The awards recognize outstanding work across websites, video, marketing, social media, AI, immersive experiences, software, and mobile applications, drawing thousands of entries from around the world. Among the honors, our University of Rochester: Wonderful Combinations Brand Anthem Video was named a Best in Show winner in the Schools & Universities category, a distinction reserved for only the top 1% of all entries. Our brand launch Image Campaign also won a Gold in the Integrated Marketing B2C Campaign category. What makes this recognition especially meaningful is the company were keeping. This years winners include globally recognized brands and organizations. These awards are a testament to the extraordinary talent, creativity, strategic thinking, and collaboration across our University Marketing & Communications team and partners throughout the University. They also reflect the momentum we've built through our brand transformation, creative storytelling, and commitment to delivering world-class marketing experiences. Congratulations and heartfelt thanks to everyone who contributed to these award-winning projects. 💙💛 #HigherEdMarketing #BrandStrategy #CreativeExcellence #DigitalMarketing #URochester #MarketingLeadership #Storytelling
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Brian Nizinsky liked thisBrian Nizinsky liked thisAt our recent Pivot Point event, Rochester’s next-gen talent brought a full spread to the table including operations managers navigating their next step, AI researchers turned founders, new entrepreneurs, and non-profit marketers. Truly as varied and delightful as the event’s full charcuterie spread! Keynote Andrea Holland kicked off the evening demystifying polished and elevating practice. As she shared, the right lighting and styling can make everything look as good as a fully stocked charcuterie board. But what happens when the pressure hits and you’re down to the dried fruit dregs? “Practice until you get it right. Then practice till you can’t get it wrong.” A few highlights worth sampling from our six stellar break-outs (thank you Jackie Sax, Allison Whiting, Alexander Noonan, Jeff Koslofsky, Eric Vaughn, M.Ed., Stephanie Armstrong, ✨Kassy LaBorie and Ruth Sternberg, Career Decision Strategist) 🧀 Audience over followers: Focus on genuine reach. Repetition isn't a bad word; it takes multiple passes for a message to stick. 🍇 Audit Your Brand: Compare yourself against three peers and three aspirational leaders. Map the gaps, define your iconic statement, and broadcast a clear signal. The right alignment will follow. Pivoting requires daily practice, not perfection, built on forward momentum. A huge shout-out to Matthew Zager, Robin Harisis, Lauren Dunkle Dlugosh, CDR, Makenzie Morrill, M.S., Valerie Robideau, MBA, Emma Powlin, and Josh Baer for bringing the event to life through our groups American Marketing Association | Rochester, Association of Fundraising Professionals NY, Genesee Valley Chapter (AFPGV), National Human Resources Association - Rochester, NY Affiliate, PRSA Rochester, and Rochester Young Professionals and for Golisano Institute for Business & Entrepreneurship for being an incredible host.
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Brian Nizinsky liked thisDid you know the FLX AI Hub offers free lunchtime webinars? I'm so excited to be partnering with FLCC this fall and will be hosting a workshop and a webinar! 10/13 FLX AI Hub Webinar: AI as Thought Partner: Beyond the Vending Machine https://lnkd.in/gphFvudU 11/6 FLX AI Hub Workshop: From AI Curiosity to AI Adoption https://lnkd.in/gaRHrG9Q Hope you can join in! Also, there are a variety of AI topics being offered! If you haven't met Dave Ghidiu, make sure you check out his session coming up on: 10/2: FLX AI Hub Workshop: Vibe Coding: Build an App by Just Describing It. https://lnkd.in/gZGQYUPV #FLCC #Community #Techforgood #AIAdoption #ResponsibleAIFLX AI Hub Workshop: Vibe Coding: Build an App by Just Describing ItFLX AI Hub Workshop: Vibe Coding: Build an App by Just Describing It
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Brian Nizinsky liked thisExcited for Dan Beca and his new adventure. Very cool use of AI-powered audiences to conduct fast but thoughtful research. Anyone who has ever had to suffer through recruitment of a focus group should take a look.Brian Nizinsky liked thisI love building things. To start out with a vision and piece by piece work through the process to see it come to life. Today I’m excited to launch something new that I built (with a little help from my friends over at Flynn). It helps solve some of the barriers of conducting research (cost, recruiting, scheduling, analyzing, etc.). Clarinova Helping teams refine new ideas, sharpen messaging, and pressure-test decisions with AI-powered audiences modeled from real customer data. If you want to hear a little bit more about Clarinova, I had a great chat with Katie Flynn over on the Flynn Effect Podcast. If you’ve ever wanted to do some research but haven’t had the time, the funding, or the expertise, consider giving Clarinova a try. P.S. If you’re an agency or research firm looking to offer something like this to your clients, we’re on the lookout for partners. Link to the podcast in the comments! 👇
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Brian Nizinsky liked thisBrian Nizinsky liked this👉️ How to do keyword research with Claude + Semrush—quick, practical steps: 1) Start with seed topics in Claude. Ask it to generate related keywords, long‑tail variations, and common user questions (e.g., “home composting” → “compost bin for apartments,” “how to compost at home,” “best compost tumblers”). 2) Classify intent. Use Claude to label terms as informational, commercial, transactional, or navigational so you know which pages to target. 3) Import the list into Semrush. Pull search volume, keyword difficulty, CPC, and trend data to separate high-opportunity terms from long-shot targets. 4) Filter and prioritize. Focus on mid-volume, lower-difficulty long tails and questions that match your content goals and buyer journey. 5) Cluster keywords into topics. Group related terms to plan cornerstone articles, FAQs, and supporting posts—this improves topical authority. 6) Validate with SERP features and competitor gap analysis in Semrush. See which keywords trigger featured snippets, People Also Ask, or shopping results, and find gaps your competitors missed. 7) Track & iterate. Set up position tracking and content audits in Semrush, then refine prompts to Claude to expand or repurpose content based on performance. Example: Seed “vegan meal prep” → Claude generates 50+ long-tail ideas and recipe questions; Semrush reveals 3–6 month seasonality, volume differences, and which terms have low difficulty—so you target 3–4 high-opportunity articles first. Want the full walkthrough? Read the detailed guide: https://buff.ly/qAlOEjR
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Brian Nizinsky reacted on thisBrian Nizinsky reacted on thisI never post personal stuff on LinkedIn but I thought I’d share some context around the name change. ;) Out of office and in the clouds.
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Brian Nizinsky liked thisBrian Nizinsky liked thisA ton of students improved their resumes at our Red Pen Event last night! Usually, resumes are sent into the void, and it can be difficult to know how you are perceived. Students were given the opportunity to sit and talk to hirers and people in the industry directly to get their input. Students found the conversations valuable and left with a better understanding of how to strengthen their resumes for future applications and interviews. Thank you to all of the professionals who attended and took the time to share their feedback. Makenzie Morrill, M.S. Emily (Miller) McNulty, Taylor Stranahan, Brian Nizinsky, Mariah Niemiec, Liz Barczys, Kathleen Dutton-Fanning and Amanda Galley
Experience & Education
Licenses & Certifications
Volunteer Experience
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VP of Content & Communications
American Marketing Association | Rochester
- Present 2 years 8 months
Education
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Website Content Manager
PrimeTime585
- Present 4 years 8 months
Civil Rights and Social Action
Helping manage the PrimeTime585 website and consulting on digital strategy.
Organizations
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Internet Advertising Bureau
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- Present
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20 people have recommended Brian
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Moore
Donors don’t live in one lane. Why should your campaigns? Build around first-party data, flex your channel mix, and orchestrate where performance proves out. That’s how you avoid chasing channels and start driving performance. 👉 Replay Turning Last Year’s Lessons into Next Year’s Growth to hear from our experts and learn how leading nonprofits are putting this into practice. 🔗 https://lnkd.in/gvwXXZnd
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