Scott Galloway

Winning AI search requires you to dominate longtail content like Angi . That requires an end to end system. That's why we built AirOps: insights that tell you where to play, workflows that produce quality at scale, brand standards encoded so editors become strategists instead of proofreaders, and visibility into how you show up across Google and AI search. The proof is in what our customers are shipping. Angi, in one year, with zero added content budget: → 4x output across 500+ service categories → Longtail pages converting 79% better than generic ones → Production cut from a month to a few days → First year of YoY growth on HomeAdvisor after 5 years of SEO decline → Dominant share of voice in AI search The 79% CTR lift is the number I can't stop thinking about. Most teams still chase the same 200 broad-head keywords. "Plumber." "Roof repair." "Electrician." Search doesn't work that way anymore. People don't type "plumber." They ask, "how much to fix a toilet flapper in Seattle?" Someone searches "armadillo removal cost" in their zip code and needs an answer in 30 seconds. That's the new shelf. If you don't have a product on it, someone else does. This is Content Engineering, and it's what modern growth teams are going to be judged on for the biggest channel to emerge in decades. Huge respect to Carrie Winecoff Shevelson, Caroline Gilbert, and Kapil Gupta at Angi for building such an awesome team and an epic system. Full story 👇

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100% AI-generated video that got 2 million views and is airing on network TV.... EVERYTHING about the advertising and content industry is changing right before our eyes. The days of paying $500k for a Super Bowl commercial are over, and this is great news for your brand. You can leverage this, too. At the same time, the number of creatives in the world will be 100x, so thought leadership content remains the best way to build a moat around your products. Have you seen any good AI content for B2B yet?

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Top 10 Takeaways from CES 2026. 1. AI Has Moved From “Wow” to “Refined”—and Expectations Are Higher AI wasn’t the novelty it was last year. The conversation has shifted from experimentation to execution. The bar is higher now, and vague AI promises didn’t land well. Practical use cases mattered more than demos. 2. If You’re Pitching Innovation, the CFO Is as Important as the CMO One of the clearest messages: marketing and AI initiatives now need financial rigor. ROI, efficiency, and budget impact were front and center—especially with trillions in government and private-sector AI investment underway. 3. Sometimes the CTO Is the Real Marketing Decision-Maker Technology leaders increasingly influence brand, customer experience, and media decisions. Marketing teams that don’t collaborate closely with IT risk being sidelined. 4. The Audience Isn’t Just Human Anymore—It’s the Machine Content, media, and marketing strategies must account for bots, agents, and AI systems as intermediaries. Optimization is no longer only about people—it’s about how machines interpret, rank, and distribute content. 5. Vertical Integration Is Back (and TCL Is a Case Study) TCL made a strong impression—not just with screens, but with a fully integrated ecosystem across home and work. Owning the stack again looks like a serious competitive advantage. 6. Creator Scale Is Less Impressive Than Creator Trust Large followings didn’t impress as much as credibility and connection. Creators like Hannah Stocking and leaders from Betches emphasized authenticity, fatigue with “fake,” and the challenge of sustaining quality at scale. 7. Micro-Influencers Matter More Than Mega-Influencers The data-backed consensus: smaller, trusted voices often outperform massive reach. Influence is fragmenting—and that’s not a bad thing. 8. YouTube Is No Longer “Like TV”—It Is TV This wasn’t a debate anymore. YouTube now functions as a primary television platform, shaping culture, discovery, and monetization more than traditional cable ever did. 9. Sports and Live Experiences Are Still the Most Authentic Content in an AI World In a sea of synthetic content, live sports and real-time fan engagement stand out. Fans expect participation, data, and immediacy—not just passive viewing. 10. Substack Is Emerging as the “Podcast + Newspaper” of 2026 Substack stood out as a serious monetization platform. The takeaway: you don’t need scale to succeed. Niche, trust, and direct audience relationships are winning—and creators can now sell their platforms outright. Final thought: CES 2026 felt less futuristic and more pragmatic. The hype cycle is cooling, and what’s left is a sharper focus on trust, economics, and human connection—ironically, in an increasingly automated world. If you read this far, please know that I did NOT win an award, but had a lot of learning. And thanks to Shelly Palmer for his great event again this year. It was excellent! Joey Lewandowski, thank you, too!

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AI Is Rebuilding the Past This is crazy. For the first time, video isn’t limited by what survived time. Project Starlight by Topaz Labs uses Distortion AI to reconstruct missing motion, light, and texture. Not cleaning footage. Rebuilding what time erased. This unlocks massive value for archives, education, film, and research. But it also changes the rules. When machines fill the gaps of the past, history stops being fixed. It becomes editable. And once memory becomes editable, truth becomes a design choice. What are your thoughts? Follow for more Rinor Restelica

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The song “Walk My Walk” just hit #1 on Billboard digital sales… and it’s 100% AI-made using Blanco Brown’s voice and signature style. Honestly, the tech is mind-blowing right now. It’s an awesome proof that AI can be an incredible creative tool, but it also raises the big question: how do we make sure artists are fairly paid and actually consent when their voice is the instrument? Super excited for the future of music, as long as the humans behind the sound comes from stay protected and respected. What do you think: total game-changer or do we need some guardrails? Check out this video on “Walk My Walk” → https://lnkd.in/e96-e8u9

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AI just hit the Super Bowl… and chose treachery. Claude’s ad — themed around Treachery — basically said: “Ads are coming to AI. But not Claude” That’s not just branding. That’s strategic shade thrown on the biggest advertising stage in the world. We’re no longer in the “who has better benchmarks” era. We’re in the narrative warfare phase. Models competing for trust. For positioning. For cultural relevance. The AI wars just went prime time. 🍿 #AI #SuperBowl #Claude #TechDrama

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What if the thing holding your brand back isn’t clarity, but activation? In this week’s episode, Beverly Cornell explains why clarity is only the spark and how activating your message, visuals, and strategy together creates confidence, momentum, and real movement forward. 🎧 Listen Now! https://lnkd.in/e8Yyng9S

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Full Episode: https://lnkd.in/gVzaVTsM https://lnkd.in/f4emQv9 In this quick breakdown, Colin O'Brien reveals how trademarks really work for authors—and why they’re one of your most powerful long-term assets. #AuthorLife #SelfPublishing #WritingTips #AuthorBranding #IntellectualProperty #TrademarkTips #BookMarketing #IndieAuthor #PublishingTips #AuthorSuccess

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PR today is about impact, not just headlines. Comms professionals know that numbers matter, but the right numbers matter most. Quantitative metrics help you tie activity to actual business results, and data with context provides actionable insights, revealing opportunities that drive growth. Learn more from Muck Rack on how quantitative results proves the RIO of PR. 

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Skip the Filter—Build Beauty Tech for All Beauty’s flashiest filters grab headlines, but the real revolution is algorithms that nail coils, locs, deep melanin, and low-vision accessibility. Black consumers already drive 11 % of U.S. beauty spend and adopt AR/AI tools faster than anyone, yet most “personalized” engines still default to beige skin and straight hair. ✨ Inside our latest The Black Beauty Club Journal: • How MYAVANA’s 2 B+ coil-strand database is speeding product R&D • Why L'Oréal × NVIDIA could set the gold standard for inclusive AI • Five moves tech leaders should make before shipping their next “inclusive” feature Inclusive design isn’t CSR fluff; it’s the fastest route to bigger baskets, fewer returns, and future-proof compliance. Ready to help build beauty tech for every face and strand? Dive in below ↓ 🔗 https://lnkd.in/e2ah8fQS #BeautyTech #AI #InclusiveDesign #BlackBeauty #GenerativeAI #ProductInnovation #TheBlackBeautyClub

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Brands succeed when they break through in culture, and crowdcultures are a great vehicle for doing that. But firms can’t identify the critical opportunities by relying on traditional segmentation and trend reports.

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AI Drives Fashion’s Next Era Fashion enters a period of accelerated evolution as AI transforms every stage of the industry. Digital models, virtual shoots, and dynamic content creation systems now power campaigns that move with unmatched speed and scale. This shift redefines how brands create, distribute, and amplify their vision. Traditional production cycles required extensive travel, large teams, and significant budgets. AI systems now generate entire campaigns in real time, allowing brands to explore infinite style variations instantly. Creative teams iterate rapidly and align designs with emerging market signals. This agility enables brands to anticipate trends and engage global audiences at the right moment. AI platforms operate as autonomous partners. They create visuals, design marketing strategies, track performance, and refine campaigns continuously. Each cycle builds a smarter, more efficient system. Data flows through every process, turning creative output into measurable business growth. This dynamic mirrors past transformations such as algorithmic trading in finance, where data-driven systems established long-term leadership. This evolution reshapes the economics of fashion. Production resources shift toward amplification and reach instead of physical logistics. Creative professionals expand their roles by designing digital assets, managing likeness rights, and blending physical and digital talent. Agencies grow by curating AI-ready portfolios and offering hybrid services that integrate real and virtual elements. Regulations now define frameworks for consent and compensation, ensuring fair participation for everyone involved in digital likeness creation. These rules establish trust and provide models for industries such as healthcare, finance, and education. By embedding compliance from the start, companies build stable and scalable foundations for growth. AI also drives sustainability. Virtual shoots reduce waste, eliminate unnecessary sampling, and minimize environmental impact. Predictive analytics optimize inventory levels and streamline supply chains, aligning production with demand and reducing surplus. Fashion now serves as a blueprint for other industries. It shows how AI transitions from a supportive tool to a strategic driver of innovation. Through integrated systems, companies produce ideas, content, and strategies continuously, creating ongoing value at global scale. The runway expands into a digital ecosystem. Creative vision travels instantly, reaching unlimited audiences and markets. Organizations that embrace this model lead the next chapter of global commerce, shaping a future where technology and creativity grow together. Andy | AhChicX Generative AI Visual Director | AI Language Analyst #AI #FashionInnovation #DigitalTransformation #AIFashion #FashionIndustry #CreativeTech #FutureOfFashion #FashionStrategy #DigitalModels #LuxuryInnovation #GlobalFashion #FashionCampaigns #NextGenFashion

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Is your marketing strategy built for the AI era? Lou Cohen, CDO at EY Americas, says we're at an "inflection point" & brands need to shift fast.

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Resale is the stock market. Want a quick way to see how a brand is performing? Check what its products are fetching on the secondary market. Ana Andjelic and Lee Maschmeyer’s Hitmakers podcast floats the idea that brands should think of themselves as issuers of stock rather than just manufacturers. The initial retail price is the “opening bid” (IPO), and the secondary market determines the asset’s true value over time. I also loved their suggestion of a centralised Bloomberg Terminal-style tool for tracking volatility, price trends, and “cultural IQ” across fragmented platforms like eBay, Depop, and The Real Real. Just yesterday, Vinted announced that its gross merchandise value shot up 47% YoY. Resale is amplifying primary retail rather than replacing it. People who buy a lot on the secondary market also tend to buy more new clothing, turning over their wardrobes faster. Rabid consumerism is still the driver. Get ahead of the secondary market with #resale intelligence and design for longevity.

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Most firms invest in marketing before investing in brand architecture. That’s backwards. Marketing amplifies. Architecture stabilizes. Without stabilization, amplification magnifies confusion. That's why we start with constructing your Brand Architecture.

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After reading five articles on the Omnicom–IPG restructuring, I still can’t keep the new, overlapping Omni-clature straight. But the agencies that were sunset or merged? Those names I remember. They mattered in a way that a corporate "Branded House" naming architecture never will.

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"Real" Win Against AI? Pamela Anderson is the face of Aerie by AEO, Inc.’s new campaign against AI-generated models. I gives Aerie a 50-50 shot at maintaining this stance over the long term. As AI content gets better at "hooking" audiences and lowering costs, it will be hard for brands to resist the temptation once they aren't on such a "high perch" of success. Let's also not forget there is a distinction between using AI for productivity tools and using it for the actual models themselves. Laura Kennedy Omni Talk Retail #retail

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Marketing budgets aren't coming back. Yet tech stacks keep growing. 62% of teams now use more tools than two years ago. The result? More complexity, less pipeline impact. Smart CMOs are rethinking their approach—prioritizing integration, automation, and measurable ROI over hype. See the principles separating high-performing teams from overwhelmed ones. https://bit.ly/49FPhUe

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