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Articles by Scott
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Help Cuba
Help Cuba
You can subscribe to Prof G Media on Substack to read the full edition of this newsletter. Hemingway famously said…
1,220
110 Comments -
Art of the SelloutMay 23, 2026
Art of the Sellout
You can subscribe to Prof G Media on Substack to read the full edition of this newsletter. In Davos, Canadian Prime…
1,978
245 Comments -
What’s next for the U.S. and ChinaMay 15, 2026
What’s next for the U.S. and China
You can subscribe to Prof G Media on Substack to read the full edition of this newsletter. One of Trump’s many…
2,044
208 Comments -
The AI jobs narrative is BSMay 8, 2026
The AI jobs narrative is BS
You can subscribe to Prof G Media on Substack to read the full edition of this newsletter. Few brands have fallen…
2,778
388 Comments -
The ReckoningMay 1, 2026
The Reckoning
Minutes after a gunman attacked the White House Correspondents’ dinner last Saturday, millions of Americans, on the…
1,000
199 Comments -
Freedom of NavigationApr 24, 2026
Freedom of Navigation
How do you kill millions of people? A: slowly and methodically. Note: This isn’t advice, but an observation from my…
731
82 Comments -
MoonshotApr 17, 2026
Moonshot
It’s more interesting, and you sound smarter, to catastrophize vs. articulate the arc of history: Things will likely…
533
82 Comments -
UnlocksJan 9, 2022
Unlocks
A cornerstone of sustained prosperity is the unlock: unleashing a leap forward with a new approach. Thinking different,…
147
15 Comments -
Capitalists or Cronyists?Apr 12, 2020
Capitalists or Cronyists?
6-min read Lenin said nothing can happen for decades, and then decades can happen in weeks. Yes, a pandemic pulls the…
431
24 Comments -
Post Corona: Higher EdApr 4, 2020
Post Corona: Higher Ed
6-min read After COVID-19, nothing will be the same. The previous sentence is bullsh*t.
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11 Comments
Activity
931K followers
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Scott Galloway shared thisThe skill every kid should learn. https://bit.ly/4vm25sa
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Scott Galloway shared thisLos Angeles and Miami, thank you. Always feels good to be home.
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Scott Galloway shared thisGov. Gavin Newsom on being a father. New Conversations episode: https://bit.ly/4dFAOLq
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Scott Galloway shared thisWho is more likely to last longer at a Big Tech company before getting fired, me or Ed? From the Markets Tour in San Francisco,,,
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Scott Galloway shared thisStrangling Cuba until it collapses into chaos, or launching a cinematic special-ops mission to rendition a 94-year-old autocrat, isn’t a strategy. It’s a weapon of mass distraction from Epstein, ICE, inflation, Iran, the J6 terrorist immunization fund … The real move is magnanimity.
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Scott Galloway shared thisKicked off the Prof G Markets tour yesterday in San Francisco.
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Scott Galloway shared thisThe builders of trillion dollar market cap companies all ask: What instinct is this tapping into? https://lnkd.in/gVMRm9G9
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Scott Galloway shared thisThe city where you can wait in line for a $24 smoothie with a Saudi Prince, hedge fund manager, failed actor and TikTok star,,, come see me in Los Angeles this Thursday for the Prof G Markets tour. https://lnkd.in/geSg5UGT
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Matt Hammel
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Winning AI search requires you to dominate longtail content like Angi . That requires an end to end system. That's why we built AirOps: insights that tell you where to play, workflows that produce quality at scale, brand standards encoded so editors become strategists instead of proofreaders, and visibility into how you show up across Google and AI search. The proof is in what our customers are shipping. Angi, in one year, with zero added content budget: → 4x output across 500+ service categories → Longtail pages converting 79% better than generic ones → Production cut from a month to a few days → First year of YoY growth on HomeAdvisor after 5 years of SEO decline → Dominant share of voice in AI search The 79% CTR lift is the number I can't stop thinking about. Most teams still chase the same 200 broad-head keywords. "Plumber." "Roof repair." "Electrician." Search doesn't work that way anymore. People don't type "plumber." They ask, "how much to fix a toilet flapper in Seattle?" Someone searches "armadillo removal cost" in their zip code and needs an answer in 30 seconds. That's the new shelf. If you don't have a product on it, someone else does. This is Content Engineering, and it's what modern growth teams are going to be judged on for the biggest channel to emerge in decades. Huge respect to Carrie Winecoff Shevelson, Caroline Gilbert, and Kapil Gupta at Angi for building such an awesome team and an epic system. Full story 👇
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Frank Fiore
Frank Fiore • 6K followers
🚨 AI Tool Wars Just Got Interesting. Frank Fiore pulls no punches in this clip. The conversation shifts from ChatGPT to a new contender making serious waves: 💎 Gemini 🧠 Claude According to top marketing minds, these are the platforms pushing boundaries right now. But here’s what really matters: 🎥 The scene detail. 🎭 The realism. 🌲 The texture and depth in every frame. When the tools improve, the storytelling improves. And the difference shows on screen. This isn’t about hype. It’s about results. See the progression → www.frankfiore.com #FrankFiore #AITools #GeminiAI #ClaudeAI #AIFilmmaking #DigitalCinema #StoryWorks #AIInnovation
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Sam Knight
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100% AI-generated video that got 2 million views and is airing on network TV.... EVERYTHING about the advertising and content industry is changing right before our eyes. The days of paying $500k for a Super Bowl commercial are over, and this is great news for your brand. You can leverage this, too. At the same time, the number of creatives in the world will be 100x, so thought leadership content remains the best way to build a moat around your products. Have you seen any good AI content for B2B yet?
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Mary Beth McCabe
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Top 10 Takeaways from CES 2026. 1. AI Has Moved From “Wow” to “Refined”—and Expectations Are Higher AI wasn’t the novelty it was last year. The conversation has shifted from experimentation to execution. The bar is higher now, and vague AI promises didn’t land well. Practical use cases mattered more than demos. 2. If You’re Pitching Innovation, the CFO Is as Important as the CMO One of the clearest messages: marketing and AI initiatives now need financial rigor. ROI, efficiency, and budget impact were front and center—especially with trillions in government and private-sector AI investment underway. 3. Sometimes the CTO Is the Real Marketing Decision-Maker Technology leaders increasingly influence brand, customer experience, and media decisions. Marketing teams that don’t collaborate closely with IT risk being sidelined. 4. The Audience Isn’t Just Human Anymore—It’s the Machine Content, media, and marketing strategies must account for bots, agents, and AI systems as intermediaries. Optimization is no longer only about people—it’s about how machines interpret, rank, and distribute content. 5. Vertical Integration Is Back (and TCL Is a Case Study) TCL made a strong impression—not just with screens, but with a fully integrated ecosystem across home and work. Owning the stack again looks like a serious competitive advantage. 6. Creator Scale Is Less Impressive Than Creator Trust Large followings didn’t impress as much as credibility and connection. Creators like Hannah Stocking and leaders from Betches emphasized authenticity, fatigue with “fake,” and the challenge of sustaining quality at scale. 7. Micro-Influencers Matter More Than Mega-Influencers The data-backed consensus: smaller, trusted voices often outperform massive reach. Influence is fragmenting—and that’s not a bad thing. 8. YouTube Is No Longer “Like TV”—It Is TV This wasn’t a debate anymore. YouTube now functions as a primary television platform, shaping culture, discovery, and monetization more than traditional cable ever did. 9. Sports and Live Experiences Are Still the Most Authentic Content in an AI World In a sea of synthetic content, live sports and real-time fan engagement stand out. Fans expect participation, data, and immediacy—not just passive viewing. 10. Substack Is Emerging as the “Podcast + Newspaper” of 2026 Substack stood out as a serious monetization platform. The takeaway: you don’t need scale to succeed. Niche, trust, and direct audience relationships are winning—and creators can now sell their platforms outright. Final thought: CES 2026 felt less futuristic and more pragmatic. The hype cycle is cooling, and what’s left is a sharper focus on trust, economics, and human connection—ironically, in an increasingly automated world. If you read this far, please know that I did NOT win an award, but had a lot of learning. And thanks to Shelly Palmer for his great event again this year. It was excellent! Joey Lewandowski, thank you, too!
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13 Comments -
Rinor Restelica
Jumbo L.L.C • 83K followers
AI Is Rebuilding the Past This is crazy. For the first time, video isn’t limited by what survived time. Project Starlight by Topaz Labs uses Distortion AI to reconstruct missing motion, light, and texture. Not cleaning footage. Rebuilding what time erased. This unlocks massive value for archives, education, film, and research. But it also changes the rules. When machines fill the gaps of the past, history stops being fixed. It becomes editable. And once memory becomes editable, truth becomes a design choice. What are your thoughts? Follow for more Rinor Restelica
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Sébastien Vaval
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The song “Walk My Walk” just hit #1 on Billboard digital sales… and it’s 100% AI-made using Blanco Brown’s voice and signature style. Honestly, the tech is mind-blowing right now. It’s an awesome proof that AI can be an incredible creative tool, but it also raises the big question: how do we make sure artists are fairly paid and actually consent when their voice is the instrument? Super excited for the future of music, as long as the humans behind the sound comes from stay protected and respected. What do you think: total game-changer or do we need some guardrails? Check out this video on “Walk My Walk” → https://lnkd.in/e96-e8u9
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Andy Origin R.
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AI Drives Fashion’s Next Era Fashion enters a period of accelerated evolution as AI transforms every stage of the industry. Digital models, virtual shoots, and dynamic content creation systems now power campaigns that move with unmatched speed and scale. This shift redefines how brands create, distribute, and amplify their vision. Traditional production cycles required extensive travel, large teams, and significant budgets. AI systems now generate entire campaigns in real time, allowing brands to explore infinite style variations instantly. Creative teams iterate rapidly and align designs with emerging market signals. This agility enables brands to anticipate trends and engage global audiences at the right moment. AI platforms operate as autonomous partners. They create visuals, design marketing strategies, track performance, and refine campaigns continuously. Each cycle builds a smarter, more efficient system. Data flows through every process, turning creative output into measurable business growth. This dynamic mirrors past transformations such as algorithmic trading in finance, where data-driven systems established long-term leadership. This evolution reshapes the economics of fashion. Production resources shift toward amplification and reach instead of physical logistics. Creative professionals expand their roles by designing digital assets, managing likeness rights, and blending physical and digital talent. Agencies grow by curating AI-ready portfolios and offering hybrid services that integrate real and virtual elements. Regulations now define frameworks for consent and compensation, ensuring fair participation for everyone involved in digital likeness creation. These rules establish trust and provide models for industries such as healthcare, finance, and education. By embedding compliance from the start, companies build stable and scalable foundations for growth. AI also drives sustainability. Virtual shoots reduce waste, eliminate unnecessary sampling, and minimize environmental impact. Predictive analytics optimize inventory levels and streamline supply chains, aligning production with demand and reducing surplus. Fashion now serves as a blueprint for other industries. It shows how AI transitions from a supportive tool to a strategic driver of innovation. Through integrated systems, companies produce ideas, content, and strategies continuously, creating ongoing value at global scale. The runway expands into a digital ecosystem. Creative vision travels instantly, reaching unlimited audiences and markets. Organizations that embrace this model lead the next chapter of global commerce, shaping a future where technology and creativity grow together. Andy | AhChicX Generative AI Visual Director | AI Language Analyst #AI #FashionInnovation #DigitalTransformation #AIFashion #FashionIndustry #CreativeTech #FutureOfFashion #FashionStrategy #DigitalModels #LuxuryInnovation #GlobalFashion #FashionCampaigns #NextGenFashion
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Matt Zara
WGSN • 3K followers
Resale is the stock market. Want a quick way to see how a brand is performing? Check what its products are fetching on the secondary market. Ana Andjelic and Lee Maschmeyer’s Hitmakers podcast floats the idea that brands should think of themselves as issuers of stock rather than just manufacturers. The initial retail price is the “opening bid” (IPO), and the secondary market determines the asset’s true value over time. I also loved their suggestion of a centralised Bloomberg Terminal-style tool for tracking volatility, price trends, and “cultural IQ” across fragmented platforms like eBay, Depop, and The Real Real. Just yesterday, Vinted announced that its gross merchandise value shot up 47% YoY. Resale is amplifying primary retail rather than replacing it. People who buy a lot on the secondary market also tend to buy more new clothing, turning over their wardrobes faster. Rabid consumerism is still the driver. Get ahead of the secondary market with #resale intelligence and design for longevity.
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Arthur Germain
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Most firms invest in marketing before investing in brand architecture. That’s backwards. Marketing amplifies. Architecture stabilizes. Without stabilization, amplification magnifies confusion. That's why we start with constructing your Brand Architecture.
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Steve Sanders
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Chris Walton
Simbe • 34K followers
"Real" Win Against AI? Pamela Anderson is the face of Aerie by AEO, Inc.’s new campaign against AI-generated models. I gives Aerie a 50-50 shot at maintaining this stance over the long term. As AI content gets better at "hooking" audiences and lowering costs, it will be hard for brands to resist the temptation once they aren't on such a "high perch" of success. Let's also not forget there is a distinction between using AI for productivity tools and using it for the actual models themselves. Laura Kennedy Omni Talk Retail #retail
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6 Comments -
ON24
59K followers
Marketing budgets aren't coming back. Yet tech stacks keep growing. 62% of teams now use more tools than two years ago. The result? More complexity, less pipeline impact. Smart CMOs are rethinking their approach—prioritizing integration, automation, and measurable ROI over hype. See the principles separating high-performing teams from overwhelmed ones. https://bit.ly/49FPhUe
4
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Evolve Then Inc
132 followers
“89% of consumers worry they’ll be misled by AI-generated content.” — Pindrop Deepfake Trends Report, 2025 AI is reshaping marketing. But while content is scaling faster than ever, so is deception—and the trust gap is widening. AI is now generating SEO blogs, influencer content, and product reviews at scale—much of it without disclosure, and much of it undetectable to the average user. The result? Consumer trust is eroding. Brand Impersonation Is a Real Risk In industries like healthcare, finance, and luxury—trust is currency. If your marketing team uses synthetic media without disclosure, or fails to catch impersonation, the long-term brand cost may be far greater than a single campaign ROI. What to Expect In the Next 12 Months: • AI-generated content will require mandatory labeling across most major ad platforms • Expect increased investment in real-time verification tools within marketing and PR stacks • Legal and brand teams will formalize AI disclosure policies In the Next 5 Years: • Up to 30% of branded video content will be AI-generated • Companies with clear verification and transparency practices will see 20–30% uplift in trust and engagement • Those who don’t act may face 10–15% decline in brand credibility and rising compliance costs ✅ Bottom Line If your team is using AI to scale creative output—great. But if you’re not labeling synthetic content, or monitoring for impersonation, you’re scaling risk just as fast as you’re scaling reach. Questions Worth Asking ❓How do you define responsible AI use in your marketing team? ❓Are you labeling synthetic content to protect your brand? ❓Who’s accountable for AI ethics on your org chart? #MarketingEthics #BrandTrust #Deepfakes #AIinMarketing #GenerativeAI #DigitalAuthenticity #Pindrop #TAKEITDOWN #JamieLeeCurtis #AICompliance #CMOLeadership
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