Sam Lloyd

Unfortunately, we have seen this way too often. Be sure to ask a vendor what happens after you cancel the contract and will you have login access to ALL of the directories they put you in.

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ROAS is lying to you. ₹30 CPL feels like a win. ₹180 CPL feels like failure. But what if the ₹30 leads never answer the phone? And the ₹180 leads close at ₹50,000? Most marketers celebrate CPL. Nobody asks about CPL-to-close. Meta optimizes for what you train it to get. Train it for volume — you get volume. Mostly garbage. Train it for quality signals — you get buyers. The metric you celebrate shapes the signal you build. Stop chasing cheap leads. Start chasing the right ones.

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𝐖𝐡𝐚𝐭 𝐠𝐮𝐞𝐬𝐭 𝐩𝐨𝐬𝐭𝐢𝐧𝐠 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐢𝐬 (𝐚𝐧𝐝 𝐰𝐡𝐲 𝐒𝐚𝐚𝐒 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐧𝐞𝐞𝐝 𝐢𝐭) How SaaS companies turn content into traffic, trust, and customers using guest posting Let’s simplify something most people overcomplicate. 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐠𝐮𝐞𝐬𝐭 𝐩𝐨𝐬𝐭𝐢𝐧𝐠? Guest posting means publishing your content on other relevant, authoritative websites — with a contextual link back to your site. Not spam. Not PBNs. Not random blogs. Real websites. Real audiences. Real editorial content. 𝐖𝐡𝐲 𝐒𝐚𝐚𝐒 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 & 𝐚𝐠𝐞𝐧𝐜𝐢𝐞𝐬 𝐧𝐞𝐞𝐝 𝐒𝐚𝐚𝐒 𝐠𝐮𝐞𝐬𝐭 𝐩𝐨𝐬𝐭𝐢𝐧𝐠 Because SaaS growth depends on trust + visibility. And trust online works like this: Google trusts you → when trusted sites talk about you People trust you → when they see you featured elsewhere Guest posting solves both. For SaaS companies: • Faster keyword rankings • Stronger domain authority • Brand visibility outside their own site • Traffic from audiences already searching for solutions For agencies & content teams: • Their content finally ranks • Campaigns show measurable ROI • Clients see movement (not excuses) • Less pressure to publish endless blogs 𝐖𝐡𝐚𝐭 𝐚𝐛𝐨𝐮𝐭 𝐥𝐢𝐧𝐤 𝐢𝐧𝐬𝐞𝐫𝐭𝐢𝐨𝐧𝐬? Link insertions place your link inside existing, already-ranking content. That means: • Instant authority • Faster impact • No waiting months for new posts to rank Perfect for: • SaaS landing pages • Feature pages • Comparison pages • Money keywords 𝐓𝐡𝐞 𝐫𝐞𝐚𝐥 𝐛𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐒𝐚𝐚𝐒 𝐛𝐫𝐚𝐧𝐝𝐬 𝐠𝐞𝐭 Guest posting & link insertions give you: ✓ Higher rankings ✓ Referral traffic ✓ Brand mentions ✓ Industry credibility ✓ Better conversion trust ✓ Stronger backlink profile 𝐁𝐮𝐭 𝐭𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐛𝐞𝐧𝐞𝐟𝐢𝐭? Your content stops being invisible. Impact on traffic, audience & sales Here’s what actually happens when it’s done right: • Traffic compounds month over month • New audiences discover your product • Sales pages convert better (social proof works) • Demos increase without paid ads • SEO becomes predictable You don’t just get clicks. You get qualified users who already trust you. The mistake most teams make They invest in: • Content ❌ • Tools ❌ • Audits ❌ But ignore distribution. Content without backlinks is a library with no visitors. Guest posting is how you invite people in. P.S. If you’re a SaaS brand or agency and want real guest posts or link insertions on niche-relevant sites. DM me “SaaS LINKS” and tell me your niche.

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Another case study: why optimizing for the RIGHT leads matters a lot more than optimizing for lead volume. A large roofing company on the east coast spends in excess of $30k per month per channel on PPC and LSA. They have extremely efficient CPLs on both channels - but their ROAS and profit on PPC weren't where we wanted them to be. Lead quality? Not the issue. Close rates are healthy and consistent between channels, and qualified lead percentages steady between channels (great way to benchmark your PPC lead quality is to compare to LSA lead quality and close rate). But what did we notice? Revenue per job on PPC was half of revenue per job on LSA. What gives? This company has a low-price-of-entry tune up offer that covers really basic repair work. Great for lead capture, may be great in the long run for customer LTV (need to validate that hypothesis though), BUT it depresses revenue per job in the short/near term. The offer was visible in PPC but, importantly, NOT in LSA. The solve? Remove the tune-up offer from headlines and promo assets, set lower tCPAs for explicit repair queries (which, for this company, would shunt into that low-dollar offer from a sales process standpoint), remove that specific offer from landing pages in order to give them more high-dollar at bats that drive profits within the attribution window that works for them. BTW - none of this is possible without attribution that is built to capture all these data points. If your agency can't get to this level, let's talk. ----- About me: I lead the team at Lost & Found Marketing, where we help businesses Grow With Confidence through transparently profitable lead generation.

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I’ve seen this text message too many times. 🙄 If you’re a roofer, you know this feeling. You’re paying thousands a month for SEO, and your marketing guy keeps telling you, "Just a few more months!" or “You need more backlinks.” or “You need more blog posts.” Meanwhile, you’re getting buried on Google below AI answers, PPC ads, and massive lead-gen companies and spent thousands of dollars with zero revenue. The only person making money is your “SEO guy. “ Stop waiting for SEO that likely won’t get you to the first page. The game has changed. We’ve found a "backdoor" to capture the exact same high-intent homeowners searching on Google—but we hit them on YouTube before they ever scroll to your competitors. ✅ Higher Intent (They are actively searching for a new roof). ✅ Lower Cost (Way cheaper than $100 Google clicks). ✅ Zero Filming Required (We handle it all). Stop letting the "SEO Guy" string you along. Learn how to steal that traffic today. 👉 See how the YouTube Search-Intent System works: https://lnkd.in/g6WXgv-R #RoofingBusiness #ContractorMarketing #RoofingLeads #NoMoreSEO #RooferGrow

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Good affiliate programs offer competitive commission rates and work with a handful of strong partners. Next level affiliate programs use a combination of compensation models - CPAs, CPC campaigns, and flat fees in order to build an ever-growing ecosystem of partners.  This may not always be the case… But it highlights an important reality of the industry. Partners are looking for alternative ways to monetize their audience and in order to play ball, brands (if possible) need to adjust their thinking. There’s a framework we use with all of our clients to make sure it’s done right: 1. Set a monthly budget. This one more so comes down to organization. That way, when the right partner(s) comes around, you’re ready to pounce and go beyond commissions. Allocating real dollars AHEAD of time for flat-fee placements ensures that you won’t miss out. 1. Split it 70/30. Affiliate programs fail when they only chase “new shiny partners” or only lean on legacy top performers. The 70/30 split balances scale with innovation. It keeps you anchored in what’s already working, while still leaving room to test new verticals, placements, or publishers that could become tomorrow’s top 10%. 1. Scrutinize every deal. Don’t just look at follower counts or surface-level traffic. Dig into: - Historical partner performance in similar categories. - The placement type (newsletter mention v long-form, evergreen content - big difference) - The audience (demographic + psychographic) - The intent of the placement TAKEAWAY: Affiliate can absolutely be run on performance-only models. But you WILL eventually hit a ceiling.

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Are your website photos hurting your SEO? Learn how renaming images and adding keyword-rich alt text can dramatically improve your law firm's online presence! This clip is a quick, actionable guide for attorneys and marketers looking to optimize every detail. Share these simple hacks and watch your rankings soar! Watch episode in these links: YouTube Channel: https://lnkd.in/df7ENexa https://lnkd.in/demhvz6 NowMedia.tv https://lnkd.in/d72T87TU https://lnkd.in/dJcQz_hs https://lnkd.in/dwtwjA9C #LawMarketing #LegalTips #ClientConnection #MarketingStrategy #BizTalkinsights #NowMediaTV

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In technical industries, SEO doesn’t fail because it’s hard. It fails because teams optimize for search engines instead of users. Engineers, technicians, and installers search differently: Part numbers System constraints Compatibility Specifications When content mirrors how real buyers think, rankings tend to follow. Tools help, but understanding the catalog and the customer always comes first.

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Another case study showing how we generated 748 OTP-verified MVA leads at $16.43 CPL for our PPL agency client and the same leads now being sold to their MVA vendors across multiple states for $150–$180 each. #MVALeads #MVAMarketing #PPLAgency #CPAMarketing #LeadGeneration #MetaAds #FacebookAds #PerformanceMarketing #LeadGenExperts #DigitalMarketingAgency #PaidAds #AgencyScaling #MarketingResults #CaseStudy #LeadGenSystem #MVAAdvertising

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Is your WordPress site ready for the holiday rush? A slow website can cost you visitors, sales, and engagement—especially during the busiest season of the year. Don’t let that happen! Here are 3 quick tips to make your site lightning fast: 1️⃣ Optimize Images – Compress them before uploading to keep pages fast without losing quality. 2️⃣ Use Caching Plugins – Store temporary versions of pages so they load instantly for visitors. 3️⃣ Limit Heavy Plugins – Deactivate or remove unused plugins to keep your site lean and smooth. 💬 Comment “🎄” and contact us today to get your website holiday-ready! #WordPressTips #WebsiteSpeed #HolidayMarketing #WebDesignTips #SmallBusinessTips #SarasotaBusiness #DigitalMarketing #WPOptimization #WebsiteDesignIdeas #FasterWebsite #HolidayWebsite #ChristmasMarketing #BusinessGrowth #WebsiteOptimization

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Our new IMM Marketing website is officially live — and we’re doubling down on what drives results: data-backed PPC audits. If you’re spending $5K, $25K, or $100K+ per month on: • Google Ads • Paid Search • Meta Ads • Display & YouTube You need a structured PPC audit process. We uncover: �� Budget inefficiencies 🔍 Tracking gaps 🔍 Keyword cannibalization 🔍 Low-performing creatives 🔍 Missed growth opportunities Before you increase budget — audit your foundation. 👉 Start with a PPC Audit today: https://imm.marketing/ #PPCAudit #GoogleAdsStrategy #PaidMedia #DigitalGrowth #MarketingLeadership

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AI isn’t just tweaking SEO, it’s rewriting how people discover products and brands. For Episode 9 of Built to Convert, I sat down with Chuck Aikens, Founder of Tymoo. With 20+ years in SEO, content, and automation (and after building Volume Nine), Chuck cuts through the AI noise and focuses on what actually drives growth. We unpacked: 🔎 How AI is changing search + product discovery 📈 What scalable, data-driven growth really looks like 🤖 How to integrate AI into marketing without chasing shiny objects Chuck’s mission? Make AI marketing useful, not overwhelming. 🎧 Listen to Episode 9 here: https://lnkd.in/gPkYeutE

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how to increase AOV without breaking the bank. remember when CPMs were $10 or maybe $15 in the good old days? those days are long gone. offering something with high perceived value is crucial in today’s $35-55 cpm environment. crafting unique offers can significantly impact customer behavior and retention. issues: → rising CPMs require innovative offer structures to boost AOV effectively. → traditional discounts may not be as impactful as strategies like bundling high-value add-ons with core products. → cost-related concerns pose challenges in maintaining margins while enhancing AOV. solution: → gift-with-purchase strategies can help reduce CAC and increase AOV. for example, offering a free travel-size product with a full-size purchase can increase the overall spend while providing added value. → introduce exclusive bundles that customers can’t resist, like pairing face cream with a complimentary towel. customers see more value in the combination and are more likely to purchase both items together. → repurpose your offer strategy by focusing on increasing both the average spend per customer and expanding your customer base. for instance, you could reframe your offer from "10% off" to "spend $50 and get a $10 gift card." this makes the offer more attractive to customers while encouraging them to spend more to unlock the reward. make your offers work harder: focus on crafting offers that not only boost AOV but also enhance customer retention. analyze your product performance, bundle wisely, and experiment with various incentives to create lasting value for your customers. it’s not just about selling more, it’s about creating a win-win for both your brand and your customers.

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If your WordPress site is not using live chat, you may be leaving qualified leads and real customer insights on the table. This guide breaks down the best WordPress chat plugins for 2026, covering free options, CRM integrated tools, ecommerce friendly solutions, and multi-channel messaging platforms so you can choose the right fit for your business. #WordPress #LiveChat #CustomerExperience #WebsiteOptimization #DigitalMarketing #WebDesign #MarketingTechnology

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Unlock the potential of your business with effective Medicare lead generation strategies. For businesses targeting the Medicare market, understanding your audience is key. • Leverage data-driven insights to tailor your approach. • Use lead magnets like eBooks and webinars to engage prospects. • Optimize content with SEO to increase visibility. • Harness social media platforms to reach potential leads. • Personalize outreach to improve conversion rates. Here's what that looks like: create a targeted Facebook ad directing users to a free guide on Medicare benefits. Are you ready to transform your outreach into high-quality leads? To read our full article, click here https://lnkd.in/g26f2bCu #LeadGeneration #Medicare #DigitalMarketing #SEO #SocialMediaMarketing

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