About
I’m Scott Talbot, an Art Director focused on marketing design, visual identity creation…
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1K followers
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Scott Talbot shared thisGreat interview with Lucid's very own Chance Higgins about our brand refresh.Scott Talbot shared this💡 "The concept of ‘Lucid’ is that when teams are collaborating visually, there’s more clarity, understanding, and alignment." - Chance Higgins talks about Lucid's rebrand. 👉🏽 https://lnkd.in/dc_buVix
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Scott Talbot shared thisScott Talbot shared thisWe are thrilled to announce that Lucid has been named one of the Best Small & Medium Workplaces by Fortune and Great Place to Work US! This marks our third consecutive year receiving this national recognition and also follows our earlier win this year of being named one of #Fortune's Best Workplaces in Tech. Despite all the challenges presented this year, our leaders and employees rallied and embraced new changes together. We are grateful for every Lucidite for making Lucid a truly welcoming and great place to work.
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Scott Talbot shared thisScott Talbot shared thisSome hard weeks behind us, and undoubtedly more still ahead. But, we're #inthistogether.
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Scott Talbot shared thisScott Talbot shared thisWhat’s the true impact of building a consistent brand? One of the most interesting and rewarding parts of my job the last few years has been speaking with hundreds of marketing and branding leaders to help address this question. In 2016, our team launched a report, “The Impact of Brand Consistency” that summarized some of the most relevant findings from our research. Since then, that research has been featured in articles on sites like Forbes, Entrepreneur, and TechCrunch and has helped organizations around the world begin to quantify the impact of building a consistent brand. Our team has been hard at work and I’m excited to announce that we’ve updated our research and launched a new report: “The State of Brand Consistency” builds upon our previous research and also includes some new findings, such as: - Brand consistency can significantly increase revenue––up to 33% on average. - Brand consistency is MOST important for building trust and strong relationships with current and future customers. - Despite the importance, 81% of companies deal with off-brand content created by employees. Tag someone who might find this research interesting! Link to full report: https://lnkd.in/eCgM9Jg #brand #marketing #brandconsistency
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Scott Talbot shared thisThanks for the shoutout Garrett!Scott Talbot shared thisWhich employees at your company have the potential to make the biggest impact? Sales? Support? Executives? All important but nope. It’s designers. Designers are also probably some of the most under-appreciated and under-utilized employees at your company today. Design isn’t just about making stuff look pretty. (If that’s all you’re utilizing your designers for, you’re doing it wrong.) Great design is about deeply understanding your customers so you can develop creative solutions that meet their needs and know how to speak their language as you communicate with them. Great design isn’t siloed but infused across all departments and projects. The impact of doing this? Better products, happier customers, stronger marketing and brands and more revenue. It’s time all companies start realizing and capitalizing on the real business impact of design. Tag a designer below to show them you appreciate what they do. They deserve it. #design #marketing #branding #thankadesigner https://lnkd.in/eZW3BCQ
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2y
Congrats! Jealous you get to work with Dallin Skinner again!
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Scott Talbot liked thisScott Talbot liked thisAfter spending 8.5 years with Lucid Software, I'm excited to share that I've joined Maverik, Inc. as a Marketing Project Manager. Lucid is filled with incredible colleagues & dear friends who I'll miss daily—along with that panoramic view of the Wasatch. But I'm thrilled to be diving into this incredible opportunity with Maverik—and I can't complain about my new view either.
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Scott Talbot liked thisScott Talbot liked thisExciting updates on the Lucidspark toolbar! 🛠️ Now more thoughtfully designed to enhance discoverability and customization. Explore the improved features tailored to your needs. #Lucidspark #ToolbarUpgrade
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Scott Talbot liked thisScott Talbot liked this3 months ago I quit my W2 job to do freelance HubSpot/RevOps work. This picture describes how I have feel about how it’s going. I am truly excited, overwhelmed and blessed!!
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Scott Talbot liked thisScott Talbot liked thisI just had a meeting where a teammate said, "Sometimes in marketing we forget to market ourselves because we're busy marketing for everyone else." ...I guess that's my sign to give an exciting update! I had the honor to be a part of the 2024 Sales & Marketers of the Year honorees—individuals and teams who’ve had a measurable impact on their company’s bottom line and are going above and beyond to share their visions with the world. Our team won Best Social Media Campaign! Working with Lucid's creative team, and our marketing team in general, has been a dream! They are some of the most talented and collaborative people I have ever worked with. This past year at Lucid, we have revived Lucid's famous "Lucid Explains" (AKA - doggo videos) for organic social content. These videos can be a big lift, but I could clearly see that they were a fan favorite on our socials. It's the perfect content to showcase our product while also creating a fun, entertaining brand on social, leading to authentic connections with our audience. To provide this content weekly and give our followers something to look forward to, our team utilized some of the old Lucid Explains videos that had previously only been posted to our Youtube YEARS ago. I just edited them into a vertical, updated social format. Here is your reminder to squeeze all you can out of your marketing materials! After consistently posting repurposed Lucid Explains videos, mixed with new ones every week (and a lot of patience for these videos to reach our audience) we got some incredible results... Our TikTok account grew from 200 followers to 200,000 followers!! Our views on TikTok and Instagram consistently got hundreds of thousands of views, with the best performing videos getting millions of views. Not only have our followers and views numbers gone up, but the engagement is amazing to witness! We get so many fun comments from "How was this an ad?! I'm not even mad about it." to "I don't know what use I have for Lucid, but I want to find one just so I can use this product." Now more than ever, it’s so important to find new ways to make human connections with your audience—something that is sometimes overlooked in B2B marketing. We see across social media how our users want to connect with us and our products in a human way. Lucid's CMO Nathan Rawlins said it best, “Advances in technology will drive a greater appetite for authenticity. The challenge for marketers is to use technology in a way that boosts productivity while allowing for the human side of marketing to shine through.” It's such an honor to work with an amazing team and get to do a job that I truly LOVE! Thank you Utah Business for recognizing me and our team for these accomplishments. Here's the link to read about all the incredible sales and marketers in Utah! Shout out to my colleague, Travis U., for SaaS Sales Professional of the year. 👏 https://lnkd.in/ge6Rf2kJ
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Scott Talbot liked thisScott Talbot liked thisThrilled to have attended my first (virtual) company kickoff at Lucid Software! As lead designer for the event, shaping the visual identity was incredibly fulfilling. I am grateful for the collaborative effort with the brand creative, content, video, and events teams whose support was invaluable. Excited for the year ahead! Look at all that cool swag 😃
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Scott Talbot liked thisScott Talbot liked this🌌✨ Are the stars aligning with your Thanksgiving plate? Find out which festive food is written in your zodiac destiny! 🍠🔮
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