Articles by Shobeir
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5 years @ Mintegral
5 years @ Mintegral
Today marks my five-year mark at Mintegral. It feels like yesterday when I reached out to my friend and industry peer…
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Shobeir Shobeiri reposted thisShobeir Shobeiri reposted thisToday we launched a new brand for Moloco — a new mark, a new design system, and a new moloco.com. Since our founding, we've focused on building technology to drive performance advertising across the open internet: the place where most of the world's apps, retailers, and marketplaces live. It's fragmented and independent, and making advertising truly perform there is genuinely hard. That's the problem Moloco chose in 2013, and it's the reason this company exists: to provide new paths for businesses to grow, monetize, and scale. Today, we're one of the biggest ad businesses people have never heard of. While we help drive growth and monetization for many of the world's largest brands, we aren't yet a fully-formed brand. That is the opportunity we are addressing today: to begin to shape a brand that matches the ambition of the company we're building. I'm grateful to the team that built this, and to the many customers who continue to trust us along the way.
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Shobeir Shobeiri reposted thisShobeir Shobeiri reposted thisJoin Shobeir Shobeiri as he takes the mic as part of Google’s Simplifying Supply SDK bidding webinar series! He’ll walk through the benefits of monetizing with the Moloco SDK, including increasing competition for your inventory and gaining direct access to Moloco’s premium advertiser demand. EMEA and AMER session: September 1 at 6:00 PM - 6:30 PM GMT+3 APAC session: September 2 at 8:00 AM - 8:30 AM GMT+3 Register here: https://lnkd.in/eXy4GW5k
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Shobeir Shobeiri reposted thisShobeir Shobeiri reposted thisSports fans run on moments, and those moments increasingly happen on mobile. When a major match kicks off or a shocking result drops, fans flood their favorite apps all at once, which creates a real monetization opportunity for publishers who can keep up. The Moloco SDK is how publishers can do it: it powers AI-native monetization that adapts to real-time demand to help capture revenue potential without degrading the fan experience. Leading football apps and platforms like LiveScore, Sofascore, BeSoccer, 365Scores, and OneFootball are using the Moloco SDK to help stay competitive. Read how this works in practice: https://bit.ly/4awIde3
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Shobeir Shobeiri reposted thisShobeir Shobeiri reposted thisWe’re less than a week away from the 2026 World Cup, which is expected to shatter audience and traffic records. But for publishers, the biggest win may not be the volume of the demand. It’s who can best monetize it. Shobeir Shobeiri, our Director of Publisher Sales, explains in this informative article that during a global televised event such as The World Cup, publishers that leverage competition for inventory and efficiently convert attention into revenue stand to capture the most value, while those with outdated monetization approaches could face missed revenue opportunities. In moments of peak demand, attention will be abundant. Revenue potential will not. Read the full article for Shobeir's insights. https://lnkd.in/e-JK3Apk #WorldCup #Publishers #MediaBuyingThe World Cup Won’t Just Break Traffic Records. It Will Expose Monetization GapsThe World Cup Won’t Just Break Traffic Records. It Will Expose Monetization Gaps
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Shobeir Shobeiri shared thisGreat experience speaking at the Google App Summit last week! Huge thanks to Danielle Ben Yakar and the entire Google team for the invitation, the hospitality, and an incredibly cool venue. I had the opportunity to present how publishers can grow their monetization strategy and increase revenue opportunities with the Moloco SDK. Special thanks as well to Scott Greenberg for joining me on stage to share the story behind our partnership with OfferUp and the incremental revenue uplift we’ve achieved together. With the Moloco SDK, publishers can: • Access premium demand directly • Create stronger competition for inventory • Gain more flexibility and control over creative rendering We’re looking forward to partnering with more consumer non-game publishers and helping drive stronger monetization outcomes together.Shobeir Shobeiri shared thisLast week, Moloco's Shobeir Shobeiri joined Scott Greenberg of OfferUp onstage at Google's App Summit 💪 Together, they explored how the Moloco SDK is helping app and game publishers break through their ad revenue ceiling — from driving competition for inventory and unlocking premium global demand, to serving high-impact ad formats that keep users engaged. Scott shared firsthand how the Moloco SDK has driven incremental ad revenue for OfferUp, increased auction density, and delivered the kind of hands-on partnership that makes a real difference at scale. Curious how the Moloco SDK can work for your app? Learn more: https://bit.ly/4tZp9Mg
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Shobeir Shobeiri reposted thisShobeir Shobeiri reposted thisMobile app monetization is entering a new phase, and gaming companies have been ahead for years. While most apps still rely on subscriptions or fragmented ad setups, gaming publishers built systems that maximize revenue across their entire user base. The key difference isn’t scale, it’s strategy. Hybrid monetization models that combine ads and in-app purchases create stronger auction dynamics, increase competition, and drive higher lifetime value without sacrificing user experience. As user acquisition costs rise, the ability to monetize existing users is becoming the real growth lever. Is your app monetizing a small segment of users, or unlocking value across your entire audience? Read the Full Article Here: https://lnkd.in/dBSMMjGa Author: Shobeir Shobeiri #AppMonetization #MobileAdvertising #DigitalEconomy #AIAdvertising #MobileApps #RevenueGrowth #MarTech #GamingIndustry
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Shobeir Shobeiri reposted thisShobeir Shobeiri reposted thisGaming has always treated monetization not as an afterthought, but as a system. By contrast, many non-gaming apps built their ad strategy incrementally, often without a cohesive framework from the start. The gap between the two is real, and it’s widening. Shobeir Shobeiri breaks down how that divide formed and what non-gaming publishers can actually do about it. Read the article here: https://bit.ly/4uu6jNPGaming Solved App Monetization From Day One. Why Is the Rest of the App Economy Still Playing Catch-Up?Gaming Solved App Monetization From Day One. Why Is the Rest of the App Economy Still Playing Catch-Up?
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Shobeir Shobeiri shared thisOne year ago, I joined Moloco. Time really does fly! This photo was taken during my first month, visiting Yoni in NYC with Manhattan as the backdrop. Yoni is a true visionary, and it’s been a privilege to be part of what he and the Supply team are building. I remember feeling excited about the opportunity ahead, it’s incredible to see just how quickly things move. Since then, Moloco’s supply business has accelerated in a big way. We’re now ranked as a top Ad SDK network by AppGoblin and have built standout partnerships with publishers like NewsBreak as we continue expanding our footprint. To the publisher partners we’ve worked with over the past 12 months, thank you. We’re grateful for the trust and excited to continue growing together for the long term. A huge thank you as well to the Supply team — the collaboration, pace, humility, and execution have been incredible. Elis, Srisha, Siddhartha, Morden, Yuko Meijers, Daniel, Katerina, Diego, Carlos, and Sophie. 2026 is about scaling even further. I’ll be at: 📍 GDC – San Francisco 📍 Possible – Miami 📍 MAU – Las Vegas If you’re a publisher looking to grow, let’s connect. I’d love to meet in person.
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Shobeir Shobeiri shared thisI am proud to share that AppGoblin named Moloco the fastest-growing mobile ad network in app integrations. It’s been incredible to see our supply & SDK business grow at this pace. To our publisher partners: thank you for the trust, the collaboration, and for choosing to grow with us. We’re proud to support your revenue growth and build long-term partnerships together. Special thanks to the Moloco team: incredible team collaboration and effort from Product, Engineering, Data, GTM, Marketing, Business Development, and Growth Managers.Shobeir Shobeiri shared thisAppGoblin recently named Moloco as the fastest-growing mobile ad network in app integrations! 🏆 This ranking is a direct reflection of the massive momentum behind the Moloco SDK and our commitment to helping global publishers scale. We’re proud to be the engine behind so many app success stories and look forward to driving continued success for our partner app businesses 🚀 Check out the full #AppGoblin report: https://bit.ly/4a0roXE #Moloco #AdTech
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Shobeir Shobeiri liked thisShobeir Shobeiri liked thisI’m happy to share that I’m starting a new position as Senior Global Account Manager, Game Developers at NVIDIA!
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Shobeir Shobeiri liked thisShobeir Shobeiri liked thisThe holy trinity of my 13 years in wearables. Fashion matters. Classic design matters. The tech that wins is the tech you actually want to wear. Welcome to the family, Ray-Ban Meta Audio.
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Shobeir Shobeiri reacted on thisShobeir Shobeiri reacted on thisFor 20 years, Mixbook has helped people turn their memories into something they can hold onto. Today marks the beginning of our next chapter. With the new Mixbook app, we’re expanding beyond photo books and print to become a home for your memories. A place to rediscover the moments buried in your camera roll, experience them in new ways, create with them, and share them across digital and print. It’s an exciting evolution of what Mixbook has always been about: helping people bring more meaning and connection to the memories that shape their lives. The team has worked incredibly hard to make magic happen with our new app. Try it with your own photos to experience it for yourself! Download the app here: https://lnkd.in/gUBExic4
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Shobeir Shobeiri reacted on thisShobeir Shobeiri reacted on thisEvery photo holds more than what you see. A look. A relationship. A before and after. A story you only understand if you were there. But so many of those stories end up buried in our phones. Today, Mixbook launched a new app designed to bring those memories back to life, giving them context, voice, and new ways to be experienced, created with, and shared across digital and print. I’m incredibly proud of the teams across Product, Engineering, Marketing, Creative, and our agency partners who brought this to life. So much thought, craft, care, and persistence went into getting us here. This launch is a big milestone, but more than anything, it marks the beginning of Mixbook’s next chapter. There’s so much more to a photo. There’s a Story There. See your stories come to life: https://lnkd.in/g6xChjvA
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Shobeir Shobeiri liked thisShobeir Shobeiri liked thisPlug and Play has just announced our 40th unicorn. I have had the privilege of meeting thousands of founders over the years, and I still get excited when these entrepreneurs are able to turn their companies into ones valued at over $1B. Congratulations to the Co-Founders, R K Anand and Gilles Backhus, CEO, Marc Bolitho, and the entire Tensordyne team for their raise earlier this summer. They are revolutionizing #AI hardware and compute architecture, making it faster, cheaper, and more energy-efficient to run massive AI models in data centers. We are incredibly proud of what you’ve built!
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Shobeir Shobeiri liked thisShobeir Shobeiri liked thisGrizzly is now a public phishing portal. A few months ago I published a measurement: at the moment Grizzly flags a branded phishing page, 45% aren't on Google Safe Browsing yet. Since then I've been building the thing that measurement implied. What's live today at grizzlysec.com: → Internet-scale discovery. Grizzly now watches every TLS certificate issued — about 120 million a day — filters for brand impersonation, renders what's live, and decides. → Every phish it finds is public. Browse the feed, search by brand or domain, open the scan page: screenshot, verdict, target, what the page is after. → Scan anything, no account needed. Paste a URL, get a verdict. → API: 100 scans a day, free, with a key. Go break it. https://grizzlysec.com
Experience & Education
Volunteer Experience
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Board Member
Lava Mae
- 2 years 1 month
Poverty Alleviation
Here are a few terminology and programs we run:
* Radical Hospitality: The staff and volunteers were committed to creating authentic relationships with the un-housed (we don’t call them homeless).
* Buses: Each bus provides 2,000 showers every week.
* Pop-Up Care Villages: A “Four Seasons” full-service experience that brings doctors, dentists, and hairdressers into the mix.
“How To”: a guide and consultation service to enable others to duplicate its methods.
* Data: In 2020 we…Here are a few terminology and programs we run:
* Radical Hospitality: The staff and volunteers were committed to creating authentic relationships with the un-housed (we don’t call them homeless).
* Buses: Each bus provides 2,000 showers every week.
* Pop-Up Care Villages: A “Four Seasons” full-service experience that brings doctors, dentists, and hairdressers into the mix.
“How To”: a guide and consultation service to enable others to duplicate its methods.
* Data: In 2020 we provided 80,000 showers for 32,000 guests, advised 90 organizations, based in 13 countries.
* Cities: active in cities like San Francisco, Oakland, Los Angeles, Brooklyn, and Houston. -
Volunteer
LEMO Foundation
- Present 18 years
The LEMO Foundation is a 501(c)(3) non-profit organization that empowers high school students to become responsible and compassionate leaders. We provide one-on-one mentoring, life-changing experiences, college-career counseling, and a lasting support system: a family.
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Volunteer
Support for Families of Children with Disabilities
- 2 years
Children
Support for Families of Children with Disabilities (SFCD) is a parent-run San Francisco-based nonprofit organization founded in 1982. We support families of children with any kind of disability or special health care need as they face challenges.
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Derek Kerton
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Sunil Nagaraj
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