Articles by Stan
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People's Intermountain Bank Changes Name to Altabank
People's Intermountain Bank Changes Name to Altabank
AMERICAN FORK, UT – Nov. 12, 2019 – People’s Intermountain Bank, which has been operating as Bank of American Fork…
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Stan Sorensen shared thisThank you brandRUSSO for having me on your recent podcast to talk about the Altabank rebrand, how we do marketing, and what it means to be a community bank. Jaci Russo, PCM® and Michael, you are great hosts and it was a blast.Stan Sorensen shared thisIt took seven years for customers to stop asking if Altabank had been acquired by an out-of-state bank. That's the real cost of a rebrand nobody talks about. Stan Sorensen, CMO at Altabank, joins Jaci Russo, PCM®, and Michael Russo on the latest episode of He Said, She Said: Razor Branding™ to break down what it actually takes to unify five community bank names into one — and hold the trust of the communities that mourned the ones you retired. He gets into the sweet spot community banks occupy between the mega banks and the micro banks, how a team of five runs statewide marketing by knowing exactly where their lane ends, and why a new creative director unlocked a campaign idea they'd been sitting on for three years. This is a smart, honest conversation about brand evolution, outside perspective, and making the ROI case when some of your most important results can't be put in a spreadsheet. Listen now at https://lnkd.in/eYkhcPRf or wherever you get your podcasts. #brandRUSSO #HeSaidSheSaid #RazorBranding #B2BMarketing #BrandStrategy #ChangeTheConversation #Branding #B2BBranding #BrandBuilding #StrategicBranding
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Stan Sorensen shared thisOur Cache Valley region is strong. The group is great. Plus you get to work for Katie Hansen, a terrifc manager and mentor. Altabank
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Stan Sorensen shared thisI enjoyed being part of the Authentic Voices podcast. At Altabank we continually asses where AI can help the customer experience v negatively impact the relationship. Sharing our experience will, I hope, give some food for thought for others in a similar position. Thank you, Shawnna Sumaoang for the opporunity.Stan Sorensen shared thisA sneak peak into how the Altabank Marketing team maintains a community-centered strategy with the craze of AI. This week Altabank CMO Stan Sorensen joins Shawnna Sumaoang on the Authentic Voices Podcast to discuss where AI stops and trust begins. Member FDIC #AImarketing #AIinbusiness #authenticvoices
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Stan Sorensen shared thisI enjoyed being part of the Authentic Voices podcast. As a bank we continually need to asses where AI can help the customer experience v negatively impact the relationship. Sharing our experience will , I hope, give some food for thought for others in a similar position. Thank you, Shawnna Sumaoang for the opporunity. #AuthenticVoices #AI #CustomerExperience #MarketingLeadership #BrandTrust #CMOStan Sorensen shared thisAI can make customer experiences faster. But in industries built on trust, faster is not always better. In the latest episode of Authentic Voices, Stan Sorensen, Chief Marketing Officer at Altabank, shares how his team is thinking about where AI can improve efficiency and where the human element still has to remain non-negotiable. One example really stood out: “If I say, ‘Agent,’ a person needs to pick up that phone.” That idea captures a lot of what we discussed. AI can analyze data, support communications, review complex information, and handle routine interactions. But when a customer is confused, frustrated, worried, or making a high-stakes decision, trust often depends on access to a real person who understands the context. Stan also makes an important point about brand voice: your customers know how you sound. If AI-generated communication suddenly feels cold, generic, or out of character, they notice. 🎙️ Authentic Voices Episode 8: Where AI Stops and Trust Begins Featuring Stan Sorensen, Chief Marketing Officer at Altabank. https://lnkd.in/g4FkABu5 Where do you think companies should draw the line between automation and human interaction? #AuthenticVoices #AI #CustomerExperience #MarketingLeadership #BrandTrust #CMOAuthentic Voices Podcast - Ep 8: Where AI Stops and Trust BeginsAuthentic Voices Podcast - Ep 8: Where AI Stops and Trust Begins
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Stan Sorensen shared thisIt’s our privilege to partner with Wasatch Adaptive Sports Love the mission and the people.Stan Sorensen shared thisWith our bike programs off and rolling for the season, we want to take a moment to celebrate Altabank and their continued support of our mission. At WAS, we share a core belief with Altabank: that being outdoors and moving your body are opportunities that should be accessible to everybody. Thank you, Altabank, for helping us keep the wheels turning and create outdoor opportunities for our participants! #togetherinmotion #pedalwithpurpose
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Stan Sorensen shared thisI’m looking for a Social Media Content Coordinator to join the marketing team at Altabank This is a 20 hour per week position with a lot of autonomy around creating content. I’m biased, but our team is awesome. Use the link below to see the job description and apply. https://lnkd.in/gChUapg2SOCIAL MEDIA CONTENT COORDINATOR in American Fork, Utah | Glacier Bancorp, Inc.SOCIAL MEDIA CONTENT COORDINATOR in American Fork, Utah | Glacier Bancorp, Inc.
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Stan Sorensen reposted thisStan Sorensen reposted thisPlease join us in welcoming Jerry Bregg, CPA and fred titensor to Altabank. Altabank™ Appoints Two Business Leaders to Board of Directors New appointees bring extensive business experience; will replace retiring member. FOR IMMEDIATE RELEASE American Fork, UT (June 3, 2026) – Altabank™, Division of Glacier Bank, Utah’s largest community bank has appointed two longtime business leaders to its board of directors. The new appointments follow the impending retirement of current board member Doug Swenson, whose term will end 12/31/26. “We are thankful for Doug’s dedication and service to Altabank over the past years,” said Terry Grant, CEO, Altabank. “And are grateful to have experienced business leaders Jerry Bregg and Fred Titensor joining the board to that experience.” The new Altabank board members begin their terms on June 1, 2026. Jerry Bregg Jerry Bregg is a Partner at Whittet Advisory and has over 30 years experience in corporate governance, financial reporting, enterprise risk, and capital markets transactions. His career includes time with Big Four accounting firms and public companies. He is board chair for the School of Accounting Advisory Board at the Eccles School of Business at the University of Utah; and a member of the Audit Committee and Treasurer of the NACD Utah Chapter. Bregg is a graduate of San Diego State University, with bachelor’s and master's degrees in accounting. He is a licensed CPA is Utah and California. He, his wife, and 3 sons make their home in Davis County. Fred Titensor Fred Titensor is co-owner and General Manager of Valley Implement Company, a multi-location farm equipment dealership serving Utah and Idaho. He has been with Valley Implement since 1999, during which time he has led all aspects of operations across two states, and maintained key manufacturer relationships with the largest equipment manufacturers in the industry. Titensor has a long history of public service, including service on the Idaho Governor’s Economic Advisory Council (2024-28), and the Preston, ID, Planning and Zoning Commission (2020-30). Titensor is a lifetime resident of Cache Valley, where he lives with his wife and 4 sons. He holds a bachelor’s degree from Utah State University. “Jerry and Fred bring extensive professional experience to the Altabank board, and we look forward to their guidance and contributions as we continue to grow the bank and offer superior services to individuals and businesses,” added Grant. ###
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Stan Sorensen posted thisMy team at Altabank is hiring a social media coordinator. This is a 20 hour a week job creating content for our primary channels; managing engagement across channels; measuring and sharing results. While you’ll be expected to maintain brand standards we want someone to push the envelope to grab attention. This is a chance to flex your creativity, learn now things, and work with one of the best teams I have ever been part of (yes, I am biased). If interested you can apply on the career web site: https://lnkd.in/g25bTrtU Feel free to message me with questions.
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Thank you Don. As you know we pride ourselves on the community service commitment of all of our employees. Beginning October we will have our Domestic Violence Awarness Month activities, partnering with shelters in our operating regions to educate the pubic on how to help prevent DV. In November we are partnering with 4 regional organizations to collect goods that these organizations need to help those they support have a happy holiday.
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Stan Sorensen liked thisStan Sorensen liked thisEvery child deserves to walk into school feeling ready to be there. 💜 For Domestic Violence Awareness Month, I’m thinking about the children who may leave their belongings behind when their families leave a domestic violence situation. Recently, the PAAG family came together to pack 1,200 school kits for Center for Community Solutions and raised more than $31,000 along the way. I’m grateful to everyone who gave their time, supplies and support to help these kids start the school day with what they need. 📍 The Shonie Insurance Group 1240 E 100 S, Ste 8A St. George, UT 84790 📞 (435) 703-7455 #Shonieknows #StGeorgeUT #SouthernUtah #MeetTheTeam #AllstateAgent
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Stan Sorensen liked thisStan Sorensen liked this‼️ warning... biking with, donating to, volunteering and/or working for Wasatch Adaptive Sports may cause overpowering joy... do so at your own risk... come bike with us! Rolling through October 31 all along the Wasatch right here in Utah.
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Stan Sorensen liked thisStan Sorensen liked thisCheck out our urgent and recurring needs list! Check out our website for our complete urgent and recurring needs list, links to Amazon wish lists for each service site, and learn how to donate: https://lnkd.in/gbMwH-EF Every donation goes towards serving our clients and helping to end domestic violence!
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Stan Sorensen liked thisStan Sorensen liked thisI grew up in Arizona with our backyard fence literally separating us from a golf course… and somehow made it 30+ years without understanding the appeal of golf. One of my childhood chores was picking golf balls out of our pool. I’d blast music on our outdoor speakers with friends and could NOT understand why golfers would come to our fence, or even our front door, to complain. 🤷♀️ So whenever the Qualtrics sales floor went golfing, my answer was always an easy, “I’ll pass.” And watching my coworkers practice their putting and swings around the office? I thought it was hilarious… and honestly, a little weird. 😂 Danny Mecham, Michael Hamilton, Ramiro Salazar 🤣 Then I binged Full Swing on Netflix and spent this past weekend at Presidents Cup in Chicago at the Medinah Country Club. And… I finally get golf a little more. Do I know where the ball is going? No. Do I understand how you find it afterward? Also no. 😂 Golf is a completely different language. But this weekend reminded me of something I do understand: people. Seven years at Qualtrics has given me the chance to build relationships with clients that have gone far beyond business... getting to know their families, celebrating their wins, navigating the hard stuff together, and eventually becoming genuine friends. And those relationships have led to experiences I never would have had otherwise. Presidents Cup was definitely one of them. There’s something pretty cool about spending your career at a company focused on experience management and getting to experience some pretty incredible things alongside the people you meet along the way. A little cheesy? For sure lol But it’s true. ❤️ The people I’ve met and the relationships I’ve built are easily my favorite part of this job. I still don’t understand golf… but I finally understand why everyone else loves it. ⛳️😂
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Stan Sorensen liked thisStan Sorensen liked thisI love supporting cool people doing cool things! Since joining Altabank, working with and getting to know Ayisha has been an absolute highlight. She’s so incredible and always making sure everything is taken care of. Even when the sky is falling, literally! When she sent out a message to the bank last week about hosting a 5K fundraiser for the Humanitarian Aid Relief Team (HART), saying "yes" was easy! Huge shoutout to Ayisha for bringing people together for such an impactful cause. Being part of a team where people show up for each other is pretty special. hartafrica.org/
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Stan Sorensen liked thisStan Sorensen liked thisOur leadership team meets once a year to gather inspiration and direction as we head into the next year. This year’s meeting was an incredible reminder of what drives sustained growth and operational excellence. We focused on core organizational principles, anchoring our strategy around Starting With Why to ensure clarity of purpose across every initiative, while prioritizing talent alignment to ensure we have the right people in the right roles. Alongside these foundational concepts, we explored practical techniques to streamline workflows and integrate smarter capabilities into our daily operations. To wrap up the session, keynote speaker Chad Hymas CSP, CPAE delivered a powerful message on resilience, courage, and personal accountability that set a fantastic tone for our path forward. We look forward to applying these insights and bringing this momentum back to our teams.
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Stan Sorensen liked thisStan Sorensen liked thisIt’s been a whirlwind these last couple of days. First the Salt Lake Home Builders Association had our Prism awards to celebrate the builders that participated in the 80th anniversary of the Salt Lake Parade of Homes. We are very proud of everyone that worked so hard to bring their projects to life. A huge congratulations goes out to Elevation Homes for winning Builder’s choice and People’s choice Prism Awards for their 2026 Parade home, Noble House!👏 Second, I was invited to attend a last minute event with the president of the IOC Kirsty Coventry speaking to the kids at Washington Elementary with our First Lady Abby Cox, Kathi Garff , Amy Garff, and some Olympic athletes. It was so cute and fun to see these kids be so excited about the event. Third event came the same day and our board gave a check to Utah Foster Care for $10k from our HomeAid Utah Diaper Drive. I have to admit I got a little emotional when presenting the check. It will be used to purchase diapers for families that are fostering young children. I’m so appreciative of the opportunities that are granted to me and for all the friends that include me in giving back and doing good for our community.
Volunteer Experience
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Member, Alumni Advisory Council
Phil Delta Theta
- Present 9 years 10 months
Education
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Advisory Board Member
Linfield University
- Present 2 years 9 months
Education
Continuing Education Advisory Board for Customer Experience Certificate Program
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Member, Children's Health Cabinet
INTERMOUNTAIN HEALTHCARE FOUNDATION INC
- Present 10 months
Health
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Member, Communications Committee; Ski school volunteer
Wasatch Adaptive Sports
- Present 1 year 11 months
Patents
Courses
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Utah Banker's Association Executive Development Program
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Honors & Awards
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2024 Silicon Slopes Hall of Fame CMO of the Year
Silicon Slopes
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2023 Utah Marketer of the Year (SAMY)
Utah Business Magazine
Recognized as one of Utah's marketers of the year by Utah Business Magazine
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2021 Utah Marketer of the Year (SAMY)
Utah Business Magazine
Recognized as one of Utah's marketers of the year by Utah Business Magazine
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2020 Webby Award Honoree for Best User Interface (Altabank website)
Webby Awards
Newly developed website recognized for excellence in user interface design
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