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Steve Pedrick reposted thisSteve Pedrick reposted thisWell, friends, NEON PALM is officially here. ✨ Which is a truly wild sentence to write after spending so long thinking, dreaming, and talking about building it. I’ve wanted to build something of my own for the last twenty years. And for the last ten or so, I kept circling around one idea: how do you help women live a simpler, more beautiful life? And today, it’s real. Our first product is The Ginger, a "wear everywhere" black jumpsuit designed for women with full lives. Five sizes. Three lengths. Deep pockets (because, obviously). Machine washable. Wrinkle-releasing. Made to carry you through the whole day, whatever that day asks of you. But more than anything, The Ginger is the clearest expression of what I deeply believe: Women deserve things they can count on, the way the world counts on them. So that’s what we’re building. Useful things. Beautiful things. Things that make life a little simpler, so there’s more room for what matters most. That’s NEON PALM. And today, after all the dreaming and late nights and nonstop building, I finally get to share her with you. We’re live (link in comments below 👇 ). And to every amazing person in my life who encouraged me, challenged me, introduced me to someone, tried on a sample, invested, shared an idea, or simply told me to keep going: thank you. Truly. You helped make this real. And now we get to really build the thing. 💪 Cheers to building beautiful things.
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Steve Pedrick reposted thisSteve Pedrick reposted thisAlright y'all. My latest NEON PALM update is up, and it's a wild one. 💃 It's been ~6 weeks since we opened the waitlist, and I cover the highlights, the hard lessons, and where we're sitting. In this one: The 3PL decision that cost more per unit (I made it anyway). The second SKU already fully formed in my head (and why I'm forcing myself to ignore it). A customer review from Seattle (shout out Stacey Sargent!) that made me actually cry. ZipperGate. And finally getting honest about what kind of company this is (and isn't), which took longer to say out loud than I'd like to admit. And I cover why I'm a little antsy pants about all of it (technical term), and what comes next. (Link in comments below 👇)NEON PALM Update: The Decisions, the Deep Breaths, and the Antsy Pants of It AllNEON PALM Update: The Decisions, the Deep Breaths, and the Antsy Pants of It AllJoanna Lord
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Steve Pedrick shared thisHuge congratulations to Alvaro, Kshitij, and the entire Orb team! 🎉 They saw usage-based pricing coming a mile away and knew existing billing systems couldn't keep up. So they built the one that could. Well done!Steve Pedrick shared thisToday, we announced that Orb has entered into a definitive agreement to join Adyen. Kshitij and I have spent the past five years building Orb alongside some of the fastest growing companies in the world. The clearest thing we've learned: how companies price is changing faster than how they bill. AI has accelerated the shift toward consumption and outcome-based models, and the infrastructure underneath hasn't kept up. That gap is why we founded Orb, and joining Adyen is how we close it at global scale. Today's announcement doesn't change our commitment to our customers. Orb will continue operating as a stand-alone product, there will be no interruption in service, and our customers can continue to choose to work with their preferred payment processing partner. We're here for the long run, ensuring that our service continues to uphold "billing must be correct" as our customers pursue their most audacious revenue design goals. So why Adyen? Over the past several years supporting our customers' global growth, we've learned that billing at serious scale is only half the equation. The other half is moving money across markets, currencies, and enterprise requirements. Adyen has already built the foundational financial infrastructure that makes this possible. Joining them lets us build offerings that bring to life the vision of self-driving infrastructure for revenue optimization. We’re incredibly excited for Orb to only get better from here. To our team: thank you for all the hard work that you do every day for our customers. It has been, and continues to be, the pleasure of my professional life to work with all of you. To our customers: thank you for trusting us to support your growth and letting us partner with you. Thank you to our investors and supporters who’ve been with us on the journey. And thank you to my family for putting up with me talking about so, so many billing edge cases! https://lnkd.in/eenJXiR2
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Steve Pedrick shared thisAnyone who is selling AI solutions right now has had dozens of similar conversations to the one Travis is referencing. Not to mention the experiences they are having internally at their own companies.
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Steve Pedrick reposted thisSteve Pedrick reposted this66% of founders say hiring the wrong person is their biggest fear. But only 37% say they're very confident they know what great looks like. I keep thinking about those two numbers sitting next to each other. There's a certain level of hubris that stops people from saying "I don't know how to hire." I've been that person. By the time you're interviewing for CRO or VP of Sales roles, at least half of what you're being evaluated on is your ability to build a team. Nobody walks into that room and says they don't know how to do it. So everyone says they know what good looks like. And almost everyone is also terrified they're going to get it wrong. Having a sales background, I kept noticing: you would never say "I just felt good about this deal so don't worry we will hit our quota." You'd have a pipeline, a process, an ICP. You'd know what you were looking for and why. The same rigor doesn't get applied to hiring. You don't talk about a hiring ICP. You don't define what great actually means before you start looking. The fear is real. The process doesn't exist.
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Steve Pedrick reposted thisSteve Pedrick reposted thisPacked room, great questions, and lots of hands-on building. Thanks to everyone who joined us at NY Tech Week today! Attendees spent the session exploring practical ways AI can support sourcing, screening, and hiring workflows. Appreciate everyone who took the time to join us and share their perspectives. ❤️
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Steve Pedrick posted thisThe best thing AI screening does for early-stage founders has nothing to do with finding great candidates. It buys back the hours you'd otherwise spend disqualifying bad ones. If you're sourcing well, your outreach response rate might be 20 to 30 percent. On 100 outbound touches, that's 20 to 30 people entering your pipeline who didn't self-select in. You still need to triage them. Add any inbound volume on top of that and screening becomes a real time sink, fast. AI handles that triage. It applies your criteria consistently, doesn't rush, and doesn't carry the fatigue of whoever screened the last 40 applications. What comes out the other side is a shorter list that deserves your attention. The sourcing is what makes the pipeline worth having. The screening is what keeps you from losing a week to it. #hiring #founders #startups #recruiting #talentacquisition
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Steve Pedrick posted thisThe debate about AI in hiring is asking the wrong question. "Can AI identify a great candidate?" is interesting. But it's not the bottleneck. At a 20-person company, the bottleneck is that your Head of Product is spending 6 hours a week reading applications that should never have been considered. Every hour there is an hour not spent closing deals, shipping features, or talking to customers. The better question: can AI disqualify a bad candidate faster than a human? Yes. Reliably. At scale. Without fatigue. That's where the ROI is. Not in replacing the judgment call at the end of the funnel. In compressing the noise at the top of it so your team only touches what's worth their time. #hiring #founders #startups #recruiting #talentacquisition
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Steve Pedrick reposted thisSteve Pedrick reposted thisOpenAI just hired Colin Fleming as its new Chief Marketing Officer, Business. He spent 13 years at Salesforce and was CMO of ServiceNow before this. Not CMO. CMO, Business. Fleming helped scale Salesforce's global marketing org and then went to ServiceNow, where he landed on Forbes' Most Influential CMOs list in year one. As Fleming put it, the gap between "what if" and "it works" is getting smaller by the day. Look at who else OpenAI has brought in recently. Denise Holland Dresser (former Slack CEO) as CRO. Fidji Simo (former Instacart CEO) leading Applications. Sarah Friar (former Nextdoor CEO) running finance. Every single one of these people sold to enterprises for a living. Enterprise now accounts for over 40% of OpenAI's revenue. They have more than a million business customers. But Anthropic and Google have been eating into their market share all year. This is starting to look like the cloud wars of the early 2010s. Salesforce vs. ServiceNow vs. Workday, but compressed into a much shorter timeline. Best model alone doesn't win anymore. You need go-to-market. You need brand. You need people who've been through enterprise sales cycles and know how to talk to a CFO. Read the full piece on State of Brand here: https://lnkd.in/gZ-JeDsP
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Steve Pedrick liked thisSteve Pedrick liked thisI’m increasingly convinced that “career ambition” is an outdated way to measure an ambitious life. I spend a lot of time talking to wildly talented, wildly ambitious women who are also kind of done with the traditional definition of what comes next. More scope. Bigger title. Bigger team. Bigger number. Up and to the right forever and ever, amen. Ugh. Exhausting. And the interesting part is: most of them already know what they want instead. Consult. Build something. Write. Teach. Invest. Work fewer days. Spend more time with their kids. Make room for the weird idea they can’t stop thinking about. You know the one, yeah that one. They know. And then they spend months trying to convince themselves they’re allowed to want it. Because somewhere along the way, we decided that "changing direction" meant "losing ambition." That stepping off the path meant stepping down. And sorry y'all, I just don’t buy that anymore. I think it can take an extraordinary amount of ambition to build a life around what you really want instead of continuing to collect the things we’ve all agreed look impressive. And to be clear, I LOVE ambition. I love big goals. I love making money. I love building big things. This is not an argument for playing small. It’s an argument for making “big” your own. Erin Confortini wrote beautifully about this idea of modern ambition, and it really got me. Maybe an ambitious life can have chapters. Seasons where you sprint and seasons where you make room. Maybe changing your mind is not a failure of ambition. Maybe it’s one of the most ambitious things you can do. Really loved this one, Erin, thank you for writing it. (Full post in the comments 👇 ).
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Steve Pedrick liked thisSteve Pedrick liked thisI spent years in tech sales. Here's the full story of why I left. I got into tech for the same reasons most people do: exciting products, hypergrowth companies, and the promise of making money fast. And I'm genuinely grateful for what it taught me. But three things eventually pushed me to make a change. First, the equity math. Unless you're on the founding team, your slice is usually small, and it only becomes life-changing if you land at the next OpenAI at exactly the right moment. Second, control. In growth companies, a lot of what shapes your career happens above your head. I realized I wanted to be the one making those calls. Third, and most important: I stopped waiting for the "right time." There's never a perfect moment to start a business. At some point you decide the risk of staying put is bigger than the risk of trying. If you've been sitting on an idea, this is your nudge. The skills you've built come with you. Bet on yourself.
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Steve Pedrick liked thisSteve Pedrick liked thisI tracked the careers of 2448 people currently working at fast growing Series A and Series B startups. And basically it proved what I’ve always believed. 👉 Big logos matter less than startup experience. We’ve all been on a hiring committee when someone sees the applicant from Meta and gets real excited. Then you talk to the guy and realize he has no idea how to operate in a world where nothing is set in stone and the company makes 4 pivots by lunchtime on any given day. The beauty of fancy logos is that they’re a shortcut to trust. If this great company hired you, then clearly I should to. But they rarely tell you much about how someone will actually operate in a completely different environment. Even so I kind of figured a lot of people still prioritized logos in hiring. So I made a list of 50 top Series A and B startups to see who they actually hired. And guess what? Only about 8% of employees came directly from a job in Big Tech (Meta, Google, Amazon etc). Even more wild? Just 0.38% had Big Tech-only careers. Instead, about half of all employees had already worked at a similar stage startup. 47% of folks now working at a Series A had worked at another one and 51.5% of folks for Series B. It’s a great reminder that whether someone has actually operated at a company like yours is far more important than whether they have a logo you like.
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Steve Pedrick liked thisSteve Pedrick liked thisFor the past year+, we’ve been building Sierra’s Partnerships & Ecosystem team. The momentum has been incredible 🚀, and we’re just getting started! I'm especially excited about these 3 new roles in the team: 🏛️ Partnerships Manager, Government & Public Sector - Build the partnerships that bring Sierra to the public sector. You’ll work closely with Nat Meurer, Brenna Batchelor, and the best Ops team you've ever seen. ⚙️ Ecosystem Operations - Help our partner, developer, and Sierra University programs grow alongside the indefatigable Amanda Irizarry, Todd Kerpelman, and Ade Oshineye. 🤝 Partner Account Manager - Start this function at Sierra, and turn great partnerships into results for customers. And, do it while partnering ( 😃 ) with Josh Roberts Katie Giometti Alicia Salmeron Karen Aviram Beatty David Fulham and Hiroaki Uchigoshi! If you ♥️ building and want to help more companies create better customer experiences with AI agents and our ecosystem, we’d love to hear from you. Know someone who’d be great? Send this their way! (All roles linked in first comment)
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Steve Pedrick liked thisSteve Pedrick liked thisEvery year, the health and wellness industry finds a new KPI. Sleep score. Steps. HRV. VO2 max. Biological age. All important. But one of the most powerful indicators of a long, healthy and happy life has been with us forever: Relationships. I was at our YPO Palm Beach season kickoff last night where Dan Harris spoke and one point really stuck with me: we spend a lot of time optimizing health metrics, but relationships may matter more than almost any of them. Your spouse. Your partner. Your family. Your friends. Your colleagues. The people you laugh with, support and genuinely enjoy being around. Healthy relationships give us connection, purpose and joy. They help us through difficult periods and make the good ones better. We spend so much time trying to optimize our bodies that we sometimes forget to invest in the people around us. Love your partner. Call your family. Support your friends. Be good to your colleagues. Laugh more. Smile more. Show up for people! Those relationships may be one of the best investments you ever make in your health, happiness and longevity... Happy Friday y’all. 10% HAPPIER, INC.
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Steve Pedrick liked thisSteve Pedrick liked thisI’m excited to share that I've joined the Alfred Lerner College of Business & Economics at University of Delaware as a volunteer Executive Mentor. Outside my day-to-day at Northern Trust, I'll be working directly with students navigating the transition from the classroom to the workforce — sharing what nearly two decades in financial services has taught me about risk governance, executive communication, and building a career across multiple functions. Risk management, governance, and Chief of Staff duties aren't always the first paths students consider, and I'm looking forward to showing them what that world actually looks like day to day. I am grateful to Lerner College for the opportunity to give back to a program that's shaping the next generation of business leaders — and was fundamental in shaping my career. #UDel #LernerCollege #BlueHens
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Eric-Jan (EJ) Schmidt
TechCXO • 6K followers
There's a pattern in PE-backed SaaS that doesn't get talked about enough: the 24 to 36 month inflection point after acquisition, when early momentum meets the realities of scaling. I joined Andrew (Drew) Smith on the Attribution Nation Podcast to explore what I've seen across multiple portfolio companies at this stage, and what the best operating teams do differently. We got into: → How data debt and go-to-market drift accumulate quietly, even when the top-line numbers still look healthy → The difference between a market trust problem and a product-market fit problem (and why the diagnosis changes everything) → Why hypothesis-driven measurement beats static reporting every time → How to stabilize and re-accelerate when growth starts to plateau If you're leading a PE-backed portfolio company or partnering with one on value creation, this conversation covers territory that will feel familiar. The stall isn't a failure. It's a predictable inflection point, and the teams that recognize it early create the most runway. 🎧 Full episode: Spotify: https://lnkd.in/eYc7tVUX iTunes: https://lnkd.in/eznR3tZc YouTube: https://lnkd.in/emjR9szX @Drew Smith @Attribution Nation Podcast
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Matt Curl
Apollo.io • 9K followers
Big one out of Dreamforce this week: Apollo is now an official launch partner for Hunter, Salesforce's new outbound sales agent. If your team runs on Sales Cloud, you can pick Apollo as a core provider running underneath Hunter. It searches and enriches companies and contacts while the agent works, no separate Apollo contract needed. We've been working on this for a while and I'm excited to finally see it go live. We didn't build Apollo to be a destination. We built it to be the layer of data and intelligence that shows up wherever go-to-market work actually happens, whether that's our own product or someone else's agent. This is that bet, proven out inside the largest CRM on the planet. The stack is becoming a system. What's changing is where the decision gets made: a setting inside the tools your team already runs, instead of another integration to stand up and maintain. Beta opens October 15, general availability in November.
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Suresh Madhuvarsu
SalesTable • 17K followers
Bigger vendor isn’t always better for Sales Teams. 📉 The Highspot + Seismic merger is official. While the headlines talk about "Market Leadership," many sales leaders are asking a different question: "How long will it take for my support ticket to get answered during this multi-year integration?" "Where is my roadmap feature that was promised?" History shows that massive tech mergers often lead to: ❌ Slower innovation cycles. ❌ Integration headaches for the customer. ❌ A "feature bloat" that makes simple tasks complex. AND esepcially in 2026, sales teams can't afford that slow response and ambiguity affecting their core function ⇉ revenue generation. In the sales enablement space, we are hitting an inflection point. The market is splitting into two: ↳ The Giants: Massive, end-to-end "Revenue Clouds" that are powerful but complex. ↳ The Specialized: Nimble, AI-native platforms like SalesTable AI that focus on simple and AI first; making your reps Ready to Sell on Day 1. Congrats to the teams at Highspot and Seismic, but for those of you looking for speed and agility in 2026... the game just changed and we are here to collaborate. Gerhard Gschwandtner - this is the exact topic we discussed during our interview :) Now, it's happening. https://lnkd.in/gtF3R-Zc #SalesTech #StartupLife #SalesReadiness #SalesEnablement #Consolidation #SalesTable
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Brian Gustason
BG Operating Advisors, Inc. • 9K followers
PE Growth HEADWIND: 5 GTM Failure Patterns I Keep Seeing | #3 of 5 - Why Adding More Salespeople Won’t Fix Your Growth Problem Imagine a football team recruiting talented players but lacking a consistent playbook, coaching and a clear way to measure execution. Adding players increases payroll. It does not necessarily improve the score. I see a similar pattern in LMM PE-backed businesses. This is Post 3 of my 5-part series, counting down from #5 to #1 - the most common GTM failure I see in LMM PE. So far: • #5: Add-ons without commercial integration can create a collection of businesses rather than a stronger growth platform. • #4: Weak retention and expansion systems allow customers to become dormant and revenue opportunities to go uncaptured. Both undermine growth. But even with the right platform and customers, execution still matters. Today's submission: #3: No Repeatable Sales Execution System Many businesses reach institutional capital through founder relationships, strong sellers & hard work. Those strengths are valuable, but they do not automatically create a scalable sales organization. Common symptoms: • Sales processes vary by seller, region or legacy business • Qualification is inconsistent and pipeline stages lack clear exit criteria • CRM is used for reporting rather than managing execution • Managers spend more time firefighting than coaching • Training is episodic, with little reinforcement • Forecasts depend on judgment rather than consistent evidence • Hiring more sellers becomes the default response to missed targets The result? More activity and overhead, but not necessarily better conversion, larger deals or shorter sales cycles. So, what should sponsors and management teams do differently? Find the constraint before adding capacity: • Establish a common sales process with clear qualification and stage criteria • Measure conversion, win rates, deal value and sales cycle by segment • Equip managers to coach deals, inspect pipeline and reinforce the process • Build practical playbooks and training around real customer situations • Align CRM, incentives and management cadence with desired behaviors • Determine whether the constraint is demand, conversion, deal size, cycle time or capacity Enough qualified opportunities but poor conversion? Better execution may be needed, not more sellers. Strong sellers but insufficient demand? That requires a different solution. The goal is not to standardize every conversation. It is to help good sellers perform consistently and make performance easier to manage. Next in Post 4 of 5: The information problem that can make even well-intentioned growth decisions expensive. If you’d like to discuss sales execution or growth capacity across your portfolio, let’s connect. 👍 React 💬 Comment ♻️ Repost ➕ Follow Brian Gustason 🔗 Access 400+ PE-growth posts: https://lnkd.in/egaTG95M #GTM #CommercialExcellence #OperatingPartner
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Sophie Buonassisi
GTMfund • 18K followers
Will anyone log into a CRM again? 🤔 This is one of the questions that the EVP & GM of Agentforce Sales at Salesforce answered. Sitting in Salesforce Tower, he also answered other key questions that shape this era of software/AI, along with sales tips and stories. Some of the standout quotes and takeaways from Kris Billmaier:
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Nicholas W.J. Biron
3Sixty Insights • 13K followers
Kyle James makes a great observation about how GTM teams are approaching platforms like Gainsight today. What looks like hesitation is often discipline. Teams are taking time to pressure test workflows, data, and ownership before committing to a platform. That behavior does not diminish the value of Gainsight. In many cases, it increases it. When teams arrive with clearer intent and operational readiness, adoption improves and outcomes compound faster. The signal here is not about building instead of buying. It is about earning the right to scale with the platform once the foundation is actually in place. https://lnkd.in/emF9ZvCQ
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Mark Walker
Nue.io • 7K followers
For large, established SaaS companies sitting on billions in annual recurring revenue, adopting new pricing models like usage or hybrid is a high‑stakes move. As Metronome CEO Scott Woody and I discussed, transitioning an entire customer base in one motion is unrealistic. The emerging playbook is something different: strategic self‑disruption. Leaders are introducing a new AI‑enabled SKU or product line and running it like a lean startup inside the company. By starting small, often with new customers only, they limit downside risk and focus on finding product‑market fit while tuning the commercial model over six to twelve months. This approach avoids blowing up a stable base of seat‑based ARR while you're still figuring things out. Scott described this as a multi‑year transition where a five‑billion‑dollar pie is carefully migrated toward a new zero‑dollar pie. That kind of transition is hard. It takes top‑down commitment and the ability to operate like a startup without losing control at scale. Each model presents trade-offs. Usage models carry margin volatility. Subscription models can limit growth. The winners are experimenting constantly and building infrastructure that lets them adapt. The payoff, however, is significant. These new product lines benefit from AI‑native growth loops while still leveraging a massive installed base, which can produce exceptional growth curves. This strategy relies on revenue infrastructure built for speed and flexibility, where pricing changes can be launched in days rather than quarters. If your systems cannot support hybrid models or enable experimentation without operational risk, you’re delaying an unavoidable strategic shift. For more on how successful companies are moving forward, check out the conversation between Scott and I. https://lnkd.in/gKdEpeUm #RevOPs #AI #SaaS #Nue
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Varun Anand
Clay • 64K followers
Yesterday Clay hit $100M ARR and I shared a post on the GTM bets that got us here. Today, I'm sitting down with our Head of Finance to dive deep on the business - metrics, our view on the AI market, and the path to $1B. Karan often gets this question from candidates: "Look, I have to dedicate my livelihood to Clay. All the upside of my equity is baked into one asset. How should I frame the real risk/reward?" It's a great question! So I wanted to use this video to go beyond the tactics and share how we think about the business holistically. The fundamentals, market dynamics and where we're really going. Some of what we cover: - The AI market and why GTM is actually the least crowded - Cohort data that shocked even us (enterprises never churn!) - How we've built an entire economy around Clay - The three things that create our customer flywheel - Why we're not burning cash while growing at an insane rate - The vectors to $1B: new geos, personas, use cases, channels, and verticals At the end, we get candid about the real risks and why World of Warcraft helps explain them. Watch here 👇
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GTMnow
41K followers
Brett Queener (Partner at Bonfire Ventures) joins GTMnow to share what three decades across Siebel, early Salesforce, co-founding, and seed-stage investing has taught him about what actually wins now that software is cheaper and faster than he ever imagined. Brett was one of the earliest GTM hires at Salesforce when it had seven employees. He helped build the go-to-market playbook that defined an entire generation of SaaS. Now, he's investing at pre-seed and seed out of Bonfire, watching that same playbook get dismantled in real time, and placing bets on the founders willing to throw it out. In this episode, we cover: • Why "the king of explaining" is no longer a competitive advantage • How AI collapses the traditional SaaS sales motion from SDR to CSM • Why your right to win becomes table stakes every 30 days • What Brett looks for in founders and why he calls the best ones "psychos" • Why vertical software is more defensible than ever in the AI era • Why face-to-face still matters when buyers are betting their careers • How the Salesforce and HubSpot ecosystems could become their own boat anchors • Why events create 75%+ of pipeline for his early-stage portfolio companies • What "deploy before you close" means in practice • Why the functional GTM leader of today has to be a builder not just a smooth talker • What changes in VC when software is no longer scarce to build • Why seven out of ten bets should die and what that means for seed-stage investing Thank you to our VC series partner AngelList, who have been instrumental in helping GTMfund scale and evolve since day one. The episode is available through the links in the comments, or wherever you get your podcasts 🎧
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Noah Heldman
963 followers
Is SaaS dead, or at least dying quickly? Ben Griswold and I explore this question in detail in our latest podcast. From positioning build vs. buy as a continuum rather than as a binary choice, to the potential created by rapid AI builds, we consider the evolution and future of SaaS. Apple: https://lnkd.in/eKKnB6Ae Spotify: https://lnkd.in/eezEuH35 YouTube: https://lnkd.in/ep8si5qP
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