Sue Barsamian

Most operational platforms are overbuilt for the teams expected to use them. More features don’t always create better operations. In many cases, they lead to slower adoption, more confusion, and reduced usage. Operational teams want platforms that: • Are simple to use • Perform reliably • Deliver clear value quickly The best technology doesn’t overwhelm operations teams. It simplifies the job. Because in real-world operations, the platforms that win are usually the simplest ones that perform consistently. We’ll discuss this further during our webinar on June 3rd at 11 AM CDT. Registration Link: https://lnkd.in/gcxb-Ymj #heavyequipmentrental #gpstelematics #fleetmanagement #assettracking #aed #live4iot

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Andrea Greco provides excellent insight into RTLS and it's impact in the healthcare field. If you work in that space you should read the below article and also consider what the Centegix platform can do for you and your organization. #centegix

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In his latest blog, Chief Product Officer Chip Hughes breaks down how outdated authentication workflows are draining time, money, and morale across critical industries. Clinicians lose 45 minutes per shift to repeated logins, and similar inefficiencies slow down manufacturing and public safety teams. Chip shares how modern, secure access management can reclaim productivity and turn security into a business advantage: https://ow.ly/CUp630sQRYa #AccessManagement #Manufacturing #PublicSafety

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We're preconditioned at an early age to seek experts to solve our problems – and experts use a process. Salespeople need to do the same to provide a great buyer experience. Hear more about helping buyers navigate from problem to solution in this video featuring Eric Moore, Chief Revenue Officer at SEG.

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Relying on specialized 3rd-party crews for inspections is a bottleneck. When your field teams can’t capture data, you're at the mercy of a schedule. The macro shift in Renewables is clear: Asset portfolios are growing faster than the pool of skilled technicians. THE 3-STEP O&M AUTONOMY AUDIT Capture Agnostic: Can a technician with 1 hour of training perform a 100% blade inspection? If you need a "pilot," you have a bottleneck. Processing Velocity: Is your "Data-to-Decision" window under 48 hours? Anything longer is a liability. Digital Twin Fidelity: Can you perform a pixel-level, YoY comparison of specific stress fractures, or are you just looking at static photos? Real O&M autonomy means your data works as hard as your turbines.

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👑 𝗦𝗕𝗢𝗠 𝗟𝗘𝗚𝗘𝗡𝗗 𝗝𝗼𝗶𝗻𝘀 NetRise 𝘁𝗲𝗮𝗺 👑 We at NetRise are thrilled to announce that Allan Friedman, PhD, the market's most significant voice on software transparency, has joined us as a Strategic Advisor. Allan brings invaluable expertise from his time leading the SBOM working groups at NTIA and his most recent role at CISA. 𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: Allan's involvement—advising NetRise on policy, product, and market strategy—validates the shift away from blind trust in the software we buy, build, and maintain. His work confirms that software transparency is now a non-negotiable prerequisite for security. 𝗕𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲: Allan's strategic leadership solidifies NetRise's position in the space he helped define. We are thrilled to integrate the architect of the nation’s SBOM initiative directly into our core strategy. #SBOM #AIBOM #SSCS #SCDR #TPRM #GRC #ThoughtLeadership 👀 Read more here: ⬇️ https://lnkd.in/eBxhmjsW

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so excited to join Entrio to drive this kind of growth! We learn more ways our customers use Entrio's world class technology portfolio and real, quantifiable return on investment. Entrio is helping solve long term systemic technology data challenges. Entrio helps avoid AI creeping into your estate via an innocent upgrade. Accelerates decision velocity around new software requests that impact the business. Our platform is reducing the research time associated with audits, regulatory exams, EoL & EoS events. We enrich your existing tools to help them deliver the ROI expected. Sounds exciting? Lets explore how we can help together.

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“ AI is revolutionizing EDD by automating and accelerating the five-step framework, reducing manual effort, enhancing accuracy, and enabling deeper analysis. I don’t use the word ‘revolutionizing’ lightly.” #EDD #AICompliance #KYC - Fantastic Overview of Why AI for EDD!

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Jonathan said it so well but, Excited about what we can achieve together. Accorian's mission from day 1 was about true security. Today there are more security tool/products available then ever. Finding partners that go beyond the 'checklist' is important. With ZenGRC we are looking to elevate compliance and do it in a more efficient way.

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Your software vendor should be a strategic partner providing industry expertise and optimization support, not just tickets. https://bit.ly/3PfiPS9 The most successful technology implementations involve vendors who understand development workflows, provide industry-specific expertise, and offer ongoing optimization support beyond basic technical troubleshooting. These partnerships extend beyond ticket resolution to include best practice sharing, industry trend insights, and strategic planning assistance that helps you maximize platform value. Developers working with true technology partners report higher satisfaction, better , and more successful scaling as their businesses grow. Find your strategic partner. Learn what separates true partnerships from transactional vendor relationships. www.elevatesolutionsre.com #StrategicPartners #VendorRelationships #LongTermSupport

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It was a real pleasure working with Jeffrey Shupack. And thank you David Freed, SPC for hosting the event! AI in Government is a fascinating and important topic and I was honored to be asked to share my insights.

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Services orgs deal with a lot of moving parts, even more when the market’s shaky. The new Certinia blog by COO Robert Cesafsky gets into a few ways to stay grounded: tightening up handoffs, improving visibility, and keeping customer trust front and center. It’s a quick, practical read: https://bit.ly/4jiOdIS #ProfessionalServices #OperationalResilience

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Your CS team is bigger. So why isn’t NRR? Despite growing headcount and budget, most SaaS companies are still watching retention slip. The problem? CSMs are spending hours gathering data across siloed systems —not driving outcomes. They were hired to be strategic partners. But without clear customer objectives and aggregated insights, they’re stuck in the weeds. What if your CSMs could start with answers instead of questions? 📖 Read more about the shift that’s putting CS back in the strategic seat Valuance AI https://lnkd.in/gZNTffEZ #CustomerSuccessLeadership #NRR #B2BSaaS

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At GBTA Convention this year in Denver, CO, I spoke on a panel with Amy Hunke, GTP®, GLP® (Ametek), Eric Bailey (ex-Microsoft) and Ron Glickman (Acai Travel) about pilot programs and if they're a time saver or time waster.    We unpacked the ins and outs of creating impactful pilots in the business travel industry, whether or not piloting new tools is your strategic ally or just a costly distraction, and how to approach the right stakeholders to get them on board. Here are a few of the major takeaways: 📄 Propose a pilot program as a need vs. a want, and be prepared to back up your reasoning with a solid case, like case studies to be exact. 🤝 How to identify and work with your varied stakeholders in the organization 🌎 Evaluate real-world examples to understand the ROI realized from these transformative trials. 💸 A free pilot can "cost" more than a paid one (lower priority, less weight in feedback, slower response times, risk of a startup running out of runway. #GBTAConvention2025   It’s interesting to look back on my pilot program journey, from startup founder to member of one of the largest travel companies in the world. I hope these tips can help travel managers and suppliers approach pilots with confidence and serve them well as they have me. 

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The GEO Conversation Is No Longer Optional. Last week, we wrapped up our Customer Advisory Board in Napa — an incredible gathering of senior marketing executives who are some of the sharpest leaders in the industry. We came to listen. And what we heard was a clear signal. When we asked where GEO (Generative Engine Optimization) ranked among their strategic priorities, the answer was nearly unanimous: it's at the top of the list. Not "on the radar." Not "something we're exploring." A must-have initiative they need to build a strategy around — now. But here's the tension: the category is so nascent that most teams don't know where to begin. The questions were painfully familiar: - Where do we even start? - What are the right metrics? Citation share? AI Overview visibility? Zero-click displacement rate? - And perhaps most importantly — if GEO success requires organic search, paid search, content, and brand teams to all pull in the same direction, how do we actually make that happen inside our org? The data backs up the urgency. The global GEO services market was valued at over $1 billion in 2025 and is projected to grow to more than $17 billion by 2034.  60% of searches today already end without a single click, and analysts estimate 50% of all searches will be fully generative by 2028. And for brands that show up in AI-generated answers, the quality of that traffic is dramatically higher — AI search visitors convert at 4.4x the rate of traditional organic search. This isn't a future problem. It's a present one. Here's my prediction: Within three years, GEO will be as fundamental to the marketing operating model as SEO or paid media is today. It will have dedicated budget, dedicated headcount, and — critically — it will force a long-overdue convergence of teams that have historically operated in isolation. The brands that win won't just be the ones that created the best content. They'll be the ones that became the most citable — the most trusted, structured, and authoritative voices in their category across every AI platform their buyers are using. The category is being defined right now, and the decisions leaders make in the next 12–18 months will set the trajectory for years. Thoughts?  Where do you agree, disagree, or have a different perspective? 

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Hear from Splunkers Tina Carkhuff and Chris Perkins on the complexities of Fraud across verticals and how AI can help maintain program integrity. https://bit.ly/3PeP6sO

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B2i isn’t just part of this shift, we’re driving it. The old IR website model separated platforms, teams, and control. It worked, but it also created limits. The future is ownership. IR teams should have full control of their content, their workflows, and their data, without sacrificing support. No tradeoffs. No silos. No dependency. At B2i, we’ve built a model that brings everything together: full control, seamless integration, and the flexibility to operate your way. This isn’t an upgrade. It’s a new standard for Investor Relations websites.

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Still juggling schedules with paper and calls? There’s a faster way to keep your techs and clients connected. Real-time dispatch and live ETA updates cut confusion and wasted time. Our clients see 20% fewer techs needed for the same workload. No new hardware. No system overhaul. Just instant results. Ready to ditch the chaos and get your team running smoother? 👉 Learn how field leaders are doing it.

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“Our CSaaS model is built to protect, detect, respond, and comply—seamlessly.” – Chris Petersen, CEO & Co-founder RADICL’s integrated approach ensures organizations are secure today and resilient tomorrow. #RADICL #CSaaS #CybersecurityLeadership

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