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Matt Johnson shared thisAdvertising is a funny business. We spend our days solving business problems, then go home and write our own scripts, make films, start companies, paint, record podcasts, and every now and then, someone creates a cartoon. Steve Dildarian has created yet another hilarious cartoon called Fred Has Problems and you can watch the first two episodes on YouTube now. Steve and I met at Goodby Silverstein & Partners back in 1997, and we’ve somehow been finding ways to collaborate ever since. Since Steve isn’t on LinkedIn, he won’t mind me telling you that he’s one of the funniest people on the planet. If he were on LinkedIn, he’d tease me for saying that about him. That’s one of the greatest gifts of this industry: the lifelong friendships and creative partnerships you build along the way. For me, Fred Has Problems is a reminder that the passion projects you start today, and the people you create them with, can lead to amazing places years later. So, if you’ve been sitting on an idea, stop waiting. Make the thing. I’d love for you to watch the first two episodes of Fred Has Problems on YouTube. And if you want more, join us on Patreon. Steve, if you do see this, please don’t hold my complements against me.
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Matt Johnson shared thisExcited to celebrate Jay Kamath tonight and his Campaign US 40 Over 40 win! #WhatAStud #Campaign40Over40
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Matt Johnson shared thisWait, there's a Community movie coming out AND Seattle's Best Coffee makes a S'mores flavor? Thanks, Joel McHale! HAYMAKER https://lnkd.in/g56hSZNWJoel McHale’s Biggest Achievement Is Partnering with Seattle’s Best Coffee, According to His ParentsJoel McHale’s Biggest Achievement Is Partnering with Seattle’s Best Coffee, According to His Parents
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Matt Johnson shared thisMy relationship with Jay Kamath began when I dropped a quote from Clear and Present Danger in a tense meeting around 2012. Don’t ever let anyone tell you that obscure movie quotes and references can’t lead to starting a creative agency called HAYMAKER with a friend that grows from its roots in Los Angeles and eventually opens an office in New York City. Listen links in the comments. Thanks to Geno Schellenberger, Jack Westerkamp, and Ellie McCarron at Breaking and Entering Media for having us! #TheMachineIsStillOnMoira
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Matt Johnson shared thisHAYMAKER is now officially in NYC! Could not be more excited, especially with Amy Travis and Sam Wright at the helm! Thanks to The Goondocks for crushing the launch film and Ad Age and Ewan Larkin for the love. To read more, see the link in the comments. 💛 Let's go!!!!
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Matt Johnson shared thisStoked to share HAYMAKER's first work for Maggi. Enjoy the flavor journey! 🍜 🔥 🍜 🔥 🍜 🔥 🍜 🔥Matt Johnson shared thisWe’ve been cooking up something bold and spicy for Maggi. 🍜🔥No sleeves were harmed in the making of our new work. Shoutout to the crew for making this flavor journey come to life.
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Matt Johnson shared thisVote to see yours truly, along with my friends Steve Dildarian and Mike Jacobson, discuss the power of improv at SXSW!!!
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Matt Johnson shared this17 years ago, Terrell Owens poured his heart out in praise of his then teammate, Tony Romo. As tears streamed down his face from under his shades, he simply said, "That's my quarterback." The sports world understood their relationship. When hearing the news below about Jay Kamath, I simply say, "That's my partner."Matt Johnson shared thisExcited and beyond grateful to be nominated by ADCOLOR Conference and Awards as Executive of the Year for HAYMAKER. Some truly mind blowing talent to be nominated alongside. As an Executive of the Year nominee, my first executive order is to update my headshot which I haven't updated since 2017. #CTRLALTLIFT #ADCOLORAwards #RiseUpReachBack
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Matt Johnson shared thisImprov changed my life. It also changed how I think and do business. Thanks to Ad Age for letting me share a few of my thoughts. https://lnkd.in/g2mHqBZxHow improv can make you a better strategist and creativeHow improv can make you a better strategist and creative
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Matt Johnson reacted on thisThere’s something nice about the space between one chapter and the next. The past few weeks have been a time of transition in more ways than one. I recently wrapped up five-and-a-half years at Amazon and also became an empty nester as my twins headed off to their respective colleges. It’s been a pretty special moment to pause, reset, and take it all in. At Amazon, I had the opportunity to experience the industry from a new perspective, learn something different every day, and work with an incredible team at Fire TV. Now, I’m excited to share what’s next: I’m joining NBCUniversal. I’m thrilled for what’s ahead, the work we’ll get to do, and the people I’ll get to do it with! Thank you to everyone who has been part of this journey with me. https://lnkd.in/gyMZe7Z4NBCUniversal Hires Amazon Exec Jamia Bigalow as EVP of Marketing for Platform Distribution and PartnershipsNBCUniversal Hires Amazon Exec Jamia Bigalow as EVP of Marketing for Platform Distribution and Partnerships
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Matt Johnson reacted on thisMatt Johnson reacted on thisWould your agency make the list? The pitch list. Before you answer, ask yourself three more questions 1. Can a prospect quickly understand why your agency belongs? 2. Would they remember what makes you relevant? 3. Could they find you when the need becomes a search? Be Ready. Be Memorable. Be Findable. This carousel turns those three priorities into a quick agency self-check. In “Get On The Pitch List,” Robin and Steve Boehler of Mercer Island Group will explore the buyer’s journey for agency services, with examples and strategies agencies can put to work right away to get on more lists. Thursday, October 8, 2026 | 1–2 p.m. Eastern Register at link in comments. #AgencyMarketing #AgencyGrowth #BusinessDevelopment 4As Indie Agency News Agency Management Institute ICOM Network Worldwide Partners, Inc. Nostos Network Public Relations Society of America (PRSA)
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Matt Johnson reacted on thisMatt Johnson reacted on thisAI is fundamentally changing how work gets done, but technology alone won’t transform a marketing organization or build memorable brands without seamless cross-functional alignment. 🤖 As part of #AdvertisingWeekNY, our EVP, Head of North America, James Stephens, is stepping into an intimate session with Adobe for The Executive Alliance Driving AI ADWEEK House Roundtable on October 6 at 3 PM at Gary’s Loft in New York City. 🏙️ James will share his perspective on turning AI investment into meaningful brand impact, exploring how organizations can break down friction between storytellers and engineers, evaluate modern AI tools, and build the systems needed to power high-velocity brand growth. 🧠 Head to the ADWEEK hub to register for the roundtable. 👉🏿 https://lnkd.in/eK64W_Tg
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Matt Johnson reacted on thisMatt Johnson reacted on this5 lessons from 30 years of working for Rich Silverstein5 lessons from 30 years of working for Rich Silverstein
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Matt Johnson reacted on thisMatt Johnson reacted on thisOur Linkedin post of the day winner from today is none other than Jed Cohen. Jed came on the show to accept his prestigious award. Jed, the CCO of Mother LA, called it "a career highlight". Tune in Tues-Thurs at 12pm ET to the Breaking and Entering Media live show to see if your post will win Linkedin post of the day.
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Matt Johnson reacted on thisMatt Johnson reacted on thisToday we launched the new McAfee brand from top to bottom. I joined McAfee in May to help build creative that treats safety as something human, not technical. This is the first big proof of that. It starts with the product. The team has worked hand in hand with Product to rethink how people understand, use, and improve their relationship to their digital safety. The new experience is simpler, easier, and notification-driven, with a clean visual system that guides you through it. The brand followed the product, not the other way around. A few choices I'm really proud of: We defined our category as safety, not "cybersecurity". That shift sets McAfee's direction and changes how we talk to people. We built a new design system and visual identity on the equity of the shield. It still signals protection, but now it also reflects the people it protects. Our core color is now a warm, glowing safety orange, and in the app, green means you're good and orange means it's time to act. We built a new creative platform: "Safer than Safe", developed with our partners at R/GA. There are more doors to lock than ever, and most of them are invisible. AI has scaled the scammers. We second-guess our own eyes, asking "Is this safe?" or "Could I do more?";Old behaviors are safe. McAfee keeps you safer, across more areas of your life. Huge thanks to everyone at McAfee who touched this work, to my team, and to our collaborators across product and marketing, too many to name. And thank you to our executive team for saying yes when it would have been easier to say "lets think about it". Thanks also to ADWEEK for the coverage, linked in the comments. Watch the launch spot below 👇
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Matt Johnson reacted on thisMatt Johnson reacted on thisFour months into Wilson Sporting Goods Co. and I finally have a minute to look back at what I've been learning and where we're headed. I've worked with a lot of strong brands over my career, but I don't think I've ever had this much to build with. From Roland Garros, to the College World Series, to launching a new basketball series with Caitlin Clark, to the US Open, I keep seeing how great this team is at storytelling and showing up for our athletes and our communities. Wilson has spent 112 years building quality products for every athlete who plays the game. What’s changing now is how the world will see this legacy and I’m so excited to be helping lead this transformation.
Experience & Education
Volunteer Experience
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Board Member - Los Angeles
LIFT, Inc.
- 2 years 5 months
Poverty Alleviation
LIFT’s mission is to help community members achieve economic stability and well-being. We are working to establish a new standard for holistic and enduring solutions in our country’s fight against poverty.
We all need the same types of support in times of crisis. LIFT provides that support every day to help our Members build the foundations that they need to get ahead. -
Big Brother
Big Brothers Big Sisters of America
- Present 21 years 6 months
Children
I've been a Big Brother to my little for nearly 20 years. My experience with Big Brothers Big Sisters has proven to me that big impact can be made one person at a time.
Honors & Awards
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adidas - Ad Age A-List Marketer of the Year
Ad Age
adidas was recognized as and A-List Marketer of the Year by Ad Age for its 2016 work.
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BRONZE Effie
Effie Worldwide
Single Impact Engagement - truth - Left Swipe Dat
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GOLD Effie
Effie Worldwide
Disease Awareness and Advocacy - truth - Finish It
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GOLD Effie
Effie Worldwide
Youth Marketing (Teen & Young Adults) - truth - Finish It
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MOST EFFECTIVE BRAND Effie 2016
Effie Worldwide
#1 truth
#1 CVS Health
#1 Walmart
#4 EA Madden NFL ’15
#5 Taco Bell -
SILVER Effie
Effie Worldwide
Influencers - truth - Left Swipe Dat
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GOLD Effie
Effie Worldwide
Consumer Electronics - Microsoft UltimateTV
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Vance and Betty Lee Stickell National Scholarship Winner
American Advertising Federation
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