Todd Kaplan

Responsible for PepsiCo’s $11.5BN US Cola, Root Beer, and Sparkling Water portfolio including Pepsi, Bubly Sparkling Water, and MUG. Led development and execution of all creative and brand communications, brand strategy, innovation, and annual operating plan. Tasked with re-imagining Pepsi for future, including development and launch of a new global visual identity and logo for the brand, accelerating growth of Pepsi Zero Sugar, expanding the Bubly Sparkling Water portfolio into new categories… Show more

Responsible for PepsiCo’s $11.5BN US Cola, Root Beer, and Sparkling Water portfolio including Pepsi, Bubly Sparkling Water, and MUG. Led development and execution of all creative and brand communications, brand strategy, innovation, and annual operating plan. Tasked with re-imagining Pepsi for future, including development and launch of a new global visual identity and logo for the brand, accelerating growth of Pepsi Zero Sugar, expanding the Bubly Sparkling Water portfolio into new categories and spaces, and creating new content models while building team DTC capability. Accountable for business performance across all channels of business including retail, foodservice, and eCommerce. Member of PepsiCo Marketing Senior Leadership Team & Global Marketing Excellence Team. Show less

Led turnaround of PepsiCo’s flagship brand and $10BN US Cola business, including Pepsi, Diet Pepsi, Pepsi Zero Sugar, and all flavors and new product platforms. Responsible for development of long term growth strategy along with the creation and delivery of annual brand marketing, retail, and operating plans (including all brand creative and consumer communications). Successfully led turnaround of Pepsi business, returning the trademark to its first positive sales growth in over 10+ years… Show more

Led turnaround of PepsiCo’s flagship brand and $10BN US Cola business, including Pepsi, Diet Pepsi, Pepsi Zero Sugar, and all flavors and new product platforms. Responsible for development of long term growth strategy along with the creation and delivery of annual brand marketing, retail, and operating plans (including all brand creative and consumer communications). Successfully led turnaround of Pepsi business, returning the trademark to its first positive sales growth in over 10+ years achieving 21 consecutive quarters of positive dollar sales growth and all time highs in key brand equity metrics. Member of PepsiCo Marketing Senior Leadership Team. Active champion for diversity and inclusion. Show less

Led transformation of PepsiCo’s $1.8BN North American Water Portfolio of brands. Created and launched BUBLY (Sparkling Water) and LIFEWTR (Premium Water) - two of the biggest new product innovations in PepsiCo history. Grew Aquafina to become #1 mainstream water brand. Responsible for development of portfolio long-term growth strategy and innovation pipeline, development of all brand creative and consumer engagement, and creation and delivery of annual brand marketing, retail, and operating… Show more

Led transformation of PepsiCo’s $1.8BN North American Water Portfolio of brands. Created and launched BUBLY (Sparkling Water) and LIFEWTR (Premium Water) - two of the biggest new product innovations in PepsiCo history. Grew Aquafina to become #1 mainstream water brand. Responsible for development of portfolio long-term growth strategy and innovation pipeline, development of all brand creative and consumer engagement, and creation and delivery of annual brand marketing, retail, and operating plans across all water brands. Transformed PepsiCo's Water Portfolio to become the #1 driver of category growth. Member of North America Beverages Marketing Senior Leadership Team. Show less

Led global beverage innovation, consumer insights, and nascent brand development across PepsiCo’s high-growth $5.6BN Foodservice division. Responsible for transforming global beverage portfolio by developing innovative new products, new equipment, and new brands while providing global insights capability across all foodservice channels and customers. Built and led global consumer insights and innovation team tasked with building out innovation and insights capability, elevating role of… Show more

Led global beverage innovation, consumer insights, and nascent brand development across PepsiCo’s high-growth $5.6BN Foodservice division. Responsible for transforming global beverage portfolio by developing innovative new products, new equipment, and new brands while providing global insights capability across all foodservice channels and customers. Built and led global consumer insights and innovation team tasked with building out innovation and insights capability, elevating role of consumer empathy, and generating incremental value and efficiencies across 5 global business sectors and key multinational foodservice customers in developed and emerging markets. Show less

Led beverage innovation across PepsiCo’s US Foodservice division. Responsible for transforming US beverage portfolio of brands by developing innovative new products across all foodservice channels and customers. Created and launched new craft soda brand, Stubborn Soda, with 6 unique flavors and disruptive fountain equipment.

Led key US marketing efforts across $6BN Mountain Dew trademark, including Mtn Dew, Diet Mtn Dew, and all flavors and new brand extensions. Responsible for creating and implementing annual brand marketing and operating plans, contemporizing lifestyle marketing platforms, retail execution, and development of long term growth strategy and innovation pipeline. Grew Mtn Dew dollar sales in declining category; grew market share for 18 consecutive months. Launched Mtn Dew Kickstart, the #1 US new… Show more

Led key US marketing efforts across $6BN Mountain Dew trademark, including Mtn Dew, Diet Mtn Dew, and all flavors and new brand extensions. Responsible for creating and implementing annual brand marketing and operating plans, contemporizing lifestyle marketing platforms, retail execution, and development of long term growth strategy and innovation pipeline. Grew Mtn Dew dollar sales in declining category; grew market share for 18 consecutive months. Launched Mtn Dew Kickstart, the #1 US new food and beverage category product in 2013 (IRI) and built robust innovation pipeline. Led development and execution of award-winning Dew & Doritos gaming promotion with XBOX, and led creative development of Dew’s first ever global TV campaign. Show less

Led sports marketing efforts around PepsiCo’s premiere football and baseball properties including the National Football League (NFL), Major League Baseball (MLB), 16 NFL teams, 16 MLB teams, and over 85 athletes. Responsible for developing and executing all NFL and MLB Pepsi brand marketing programs including creative development, deal negotiation, national promotions, packaging, stadium buildouts, and event management. Led Pepsi activation across 4 Super Bowls and 3 MLB All Star Games… Show more

Led sports marketing efforts around PepsiCo’s premiere football and baseball properties including the National Football League (NFL), Major League Baseball (MLB), 16 NFL teams, 16 MLB teams, and over 85 athletes. Responsible for developing and executing all NFL and MLB Pepsi brand marketing programs including creative development, deal negotiation, national promotions, packaging, stadium buildouts, and event management. Led Pepsi activation across 4 Super Bowls and 3 MLB All Star Games. Achieved record highs in Pepsi sponsorship awareness for NFL and MLB as most recognized non-endemic brand among all sponsors; widened gap to competitor by over 20+ points. Led development and activation of inaugural Pepsi Super Bowl XLVII Halftime Show w/ Beyonce. Spearheaded creation and implementation of award-winning programs including Pepsi NFL Anthems and Pepsi MAX MLB “Field of Dreams”. Show less

Led sports marketing efforts around PepsiCo’s National Football League (NFL) and Major League Baseball (MLB) sponsorships. Responsible for developing and executing all NFL and MLB Pepsi brand marketing programs including creative development, national promotions, and event management. Re-launched Pepsi MAX through array of NFL and MLB themed marketing plans, doubling its share position and HH penetration, with significant double digit increase in brand awareness. Played instrumental role in… Show more

Led sports marketing efforts around PepsiCo’s National Football League (NFL) and Major League Baseball (MLB) sponsorships. Responsible for developing and executing all NFL and MLB Pepsi brand marketing programs including creative development, national promotions, and event management. Re-launched Pepsi MAX through array of NFL and MLB themed marketing plans, doubling its share position and HH penetration, with significant double digit increase in brand awareness. Played instrumental role in launch and development of award-winning "Pepsi Refresh Project" Show less

Member of AMP Energy team tasked with turning around PepsiCo’s play in highly profitable and rapidly growing energy segment. Re-launched AMP Energy drink, growing brand to quickly become a $650MM business. Responsible for all digital marketing, new brand architecture and visual identity, sports marketing platforms, and overall brand performance reporting and analytics.

Selected to newly created AMP Energy team to turnaround PepsiCo’s play in highly profitable rapidly growing energy segment. Responsible for brand visual identity development and overall business performance reporting and analytics.

Led creation of new “Branded Entertainment Center of Excellence” overseeing all product placement, brand integrations, and development of proprietary long form content across all PepsiCo North America beverage brands. Oversaw various product placement and customized brand integrations across Pepsi beverage portfolio in TV and film.