My friend and mentor,
Lorraine Ball, passed away on September 16th from a quick bout with cancer. I've been trying to figure out how to write this…
There's no clever framing device for it. No creative way to start this because it's bullshit and unfair, but that's life.
I can't remember the exact day I met her. I think I was in college, maybe still in high school, when my dad dragged me to Rainmakers, a networking group in Indianapolis run by Tony Scelzo. Lorraine was one of its biggest champions. She ran an agency called Roundpeg, and Rainmakers became the foundation of my life in this city after college.
It was tough out there in my early 20s. You can have a degree and still have no idea what you're doing. I graduated with a marketing degree, moved to Indianapolis from Anderson, wanted to do graphic design, and couldn't get a job to save my life.
Lorraine hired me as a graphic designer at Roundpeg. I spent two years there working on her small business clients' brands. The thing about Lorraine, the thing everyone at her funeral kept coming back to, was that mentoring people was everything to her. Her husband said she called a lot of us her kids. One mentee called her "biz mom."
I agree. She was that for me.
When I told her I wanted to start my own agency, one that would compete directly with hers, she didn't blink. She let me start it out of her office. For f*cking free. She taught me how to run a business while I was, by any reasonable definition, becoming her competitor. I know exactly one person who would do that.
She also let me deface her property to market my company (then called Brandswag). The Indianapolis Business Journal wanted to feature it, and Lorraine said, "Why don't you spray-paint the logo on my garage?"
I said hell yeah. Then it took me six months to repaint that garage back to white. She may have cursed me for being lazy, but she never once made me feel bad about it.
That was her. She cared about people enough to hand you her literal garage wall, then wait for you to get your sh*t together. She was always trying to help younger marketers make the most of whatever they were building.
Whether you believe in God, the universe, or the simulation, Lorraine was put in front of me at exactly the moment I needed her. I'm a better man, marketer, and leader because I got to work next to her in my twenties.
At the funeral, Andrew, her husband, asked everyone Lorraine mentored to raise their hand. Thirty hands went up. I sat there thinking, I want that. I want to be the reason thirty people raise their hand someday.
Cancer is a bitch. It took her too soon and it isn't fair. But Lorraine went to bed every night having actually lived that day, fully, on purpose. I'd bet everything I have she didn't waste a single one. That's the best lesson of all.
This city lost one of its most relentless advocates this week. I lost a mentor. Rest easy, Lorraine. Thank you for the love, kindness, and support over the years.