The UK perfume products landscape is embracing high-end, unisex, and customizable scents, driven by online shopping and eco-friendly preferences. As 65% of consumers prefer shopping online for their favorite scents, brands are adapting to this digital shift. Brands like Burberry dominate with a 58% awareness share. What trends will influence the next phase of fragrance innovation? Find out more @ https://lnkd.in/d5RXGe4i #GVR #consumerinsights #voiceofconsumers #ukperfume #fragrancemarket #luxuryperfume #genderneutral #customscents #ecommerce #beautytrends #brandinsights
