Leadership

IndiGo (InterGlobe Aviation Ltd) CRISIS WASN’T IN THE SKIES. IT WAS IN THE LEADERSHIP CABIN. Three things stood out. One: Employees were left alone to face furious customers. No leader should ever let that happen. If you don’t stand by your people in a storm, don’t expect them to stand by your customers in the sun. Customer experience collapses the moment employees feel abandoned. Two: In any crisis, honesty is the only strategy that works. This time, the communication wasn’t transparent. When leaders hide the full picture, years of goodwill can disappear overnight. A crisis can earn trust, but only if you tell the truth. Three: The belief that “we are too big to be ignored” has ended more companies than competition ever has. Customers always have a choice. And if they don’t, they will create one. We shouldn’t watch the Indigo crisis like spectators. This is a reminder for every leader to build their own crisis blueprint. Because crises will come, when they do, your response becomes your reputation. There is more to business than profits. There are people, trust, and how you show up when it matters most.

This may be an unpopular opinion but.... the most important characteristics I look for in a leader are vulnerability, empathy, and intuition. Everything else is secondary. Why? ➡️ Hire a leader with empathy because if they can create a culture where your employees are not terrified to fail or make a mistake, that will allow them to be more innovative. At Spanx we had 'oops' meetings where we would go around and talk about a mistake we made that week. Employees (and leadership!) had to stand up and share their biggest screw-ups. It made it to where the fear of embarrassment didn't kill performance. ➡️ Hire a leader who's vulnerable and doesn't feel the need to put on a facade to be taken seriously. When I started Spanx, instead of talking at my customer, I wanted to talk to them. I made myself vulnerable, and I tried to apply that same logic to working with my employees. Vulnerability helps you connect with everyone. Your customers, your employees, even your critics! ➡️ Hire a leader who's in touch with their intuition. Do they know how to listen to their gut? Do they know when to throw out the data and the 'expert opinions'? The Spanx team and I did this in 2019 when picking the famous leather legging as our hero product of the year.... we had no proof that it would create a cult-following but we had a gut feeling and we trusted it. What are your top 3 things you look for in a leader? ⬇️

£322M in revenue. £120M cash in the bank. And still family-owned after 130 years. That’s Barbour. Most fashion brands chase growth at all costs. Barbour never has. A century-old and quietly spinning out £30m+ profit every year. The antithesis of the modern fashion playbook. → Revenue: £322m last year – compounding at 7% a year over 5 years → Gross margin: ~50%, among the strongest in fashion → Profit after tax of : £34m last year → Cash: £120m in the bank, balance sheet strength unrivalled They call themselves a Premium Niche. Jackets built to last decades, not seasons. So what’s the playbook? 1️⃣ Brand without dilution → Barbour does not discount — not online, not abroad → Instead they push sales via story-led branding 2️⃣ Heritage with a future → Same CEO for 25 years. Dame Margaret Barbour as Chair for 50. Jackets still made in South Shields since 1894 → Paired with reinvention: collabs with Erdem, Alexa Chung, Ganni. → Wax for Life, repairs and eco-materials - before Patagonia made it cool. 3️⃣ Global appeal → 130th anniversary campaign hit 1B impressions in 10 days across Asia → Early into China, Japan and the US - leveraging British heritage abroad → But adapted for local climates (eg. a 52-week summer range in the Gulf) Fashion loves disruption. Barbour proves discipline disrupts harder. If “boring” means £30M+ profit and £120M in cash… Maybe more brands should try being boring. -- I’m John - a CFO who loves brand and co-owner of Traction. Follow for insights on how - and why - brand building belongs on the balance sheet.

I was shadowing a coaching client in her leadership meeting when I watched this brilliant woman apologize six times in 30 minutes. 1. “Sorry, this might be off-topic, but..." 2. “I'm could be wrong, but what if we..." 3. “Sorry again, I know we're running short on time..." 4. “I don't want to step on anyone's toes, but..." 5. “This is just my opinion, but..." 6. “Sorry if I'm being too pushy..." Her ideas? They were game-changing. Every single one. Here's what I've learned after decades of coaching women leaders: Women are masterful at reading the room and keeping everyone comfortable. It's a superpower. But when we consistently prioritize others' comfort over our own voice, we rob ourselves, and our teams, of our full contribution. The alternative isn't to become aggressive or dismissive. It's to practice “gracious assertion": • Replace "Sorry to interrupt" with "I'd like to add to that" • Replace "This might be stupid, but..." with "Here's another perspective" • Replace "I hope this makes sense" with "Let me know what questions you have" • Replace "I don't want to step on toes" with "I have a different approach" • Replace "This is just my opinion" with "Based on my experience" • Replace "Sorry if I'm being pushy" with "I feel strongly about this because" But how do you know if you're hitting the right note? Ask yourself these three questions: • Am I stating my needs clearly while respecting others' perspectives? (Assertive) • Am I dismissing others' input or bulldozing through objections? (Aggressive) • Am I hinting at what I want instead of directly asking for it? (Passive-aggressive) You can be considerate AND confident. You can make space for others AND take up space yourself. Your comfort matters too. Your voice matters too. Your ideas matter too. And most importantly, YOU matter. @she.shines.inc #Womenleaders #Confidence #selfadvocacy

Your success as a leader comes down to how well you set others up to succeed. And I’ve gotten this wrong more than once. When onboarding new leaders, I would give them a stack of docs, send them on a listening tour, and check in often. I assumed that was enough. It wasn’t. I gave them information—but not context. And context is what actually drives clarity, confidence, and results. I’ve since rethought my entire approach to onboarding leaders. This year, when two fantastic leaders joined our team, I did something different: spent a week on providing context. No shortcuts. We talked through: Our mission, strategy, and priorities What success looks like in their first 90 days, 6 months, and year What’s worked—and what hasn’t—in these roles before How we’ll share feedback and stay in sync The shift? Less “onboarding” as a task. More “transferring judgment.” We left with shared context. And here’s what’s interesting: the same thing applies when onboarding AI agents. You can’t just dump data into a system and hope it performs. AI needs context too—about your customers, your voice, your goals, and what “good” looks like. Whether you’re onboarding a new employee or a new AI teammate, the principle is the same: Context isn’t a nice-to-have. It’s the difference between getting started and getting results.

Consistency isn’t boring. It’s branding. This BIC pen has looked the same since 1955. Same design. Same transparent barrel. Same blue cap. Bic knew it didn’t need to evolve the design of the product. By sticking to what worked, it has become iconic. Most brands don’t have that kind of discipline. They get bored to easily and change too much. If you change too much, you lose consistency and lose recognition. Great branding isn’t about changing everything all the time. And knowing what not to change is equally as important. A solid brand strategy should do two things: 1. Tell you where to stay consistent. 2. Show you where to evolve to stay relevant. Every brand has core brand assets (or codes)… distinctive elements that drive recognition. KFC has the bucket, the Colonel, the colour red and chicken. the LEGO Group has the brick, the yellow minifigure, the red square logo, and imagination. Bic has this pen shape, the blue cap, the orange packaging and the Bic Boy. When you protect those core assets, show up consistently, and then find relevant, creative ways to show up in culture that’s how you win. Not everything needs to change. Know what to keep. That’s the work.

Company culture is NOT words on a wall. It’s how people feel on a Sunday night. If your team spends Sundays dreading Mondays, it’s not “just how work is.” It’s a cry for help. Culture isn’t about snacks or meditation apps. It’s how people feel—when they’re off the clock. So, how do you create a culture where people want to show up on Monday? Here are 5 game-changers: 1/ Build Trust ↳ Show transparency in decision-making. ↳ Create a safe space for ideas—no fear, no judgment. ↳ Trust starts with leaders; it’s earned, not demanded. 2/ Show Appreciation ↳ Celebrate small wins as much as big ones. ↳ Say “thank you”—it costs nothing but means everything. ↳ Be specific: “Your effort on [task] made a huge difference.” 3/ Encourage Rest ↳ Lead by example—don’t email at midnight. ↳ Promote breaks, PTO, and unplugging after hours. ↳ Productivity thrives when people are rested, not burnt out. 4/ Communicate Clearly ↳ Give feedback that builds, not breaks. ↳ Set realistic goals, timelines, and expectations. ↳ Clarity in communication removes fear of the unknown. 5/ Lead by Example ↳ If you want work-life harmony, live it. ↳ Culture isn’t what you say—it’s what you do. ↳ Share your own struggles and how you manage. 👉 Culture thrives when leaders set the tone. If you fix how people feel about coming to work? Mondays will take care of themselves. P.S. Repost this to inspire your network! ➡️ Follow Shulin Lee, for more.

Hire people BETTER THAN YOU and DIFFERENT TO YOU… Then LEARN FROM THEM. 🙏🏾 Sounds straightforward, doesn't it? Yet, why do so many leaders still struggle to grasp it? It’s because there's often hidden complexity beneath the surface. For example: 👀 Insecurity: Some leaders want to maintain the perception of being the smartest or most capable in the room. Therefore, surrounding themselves with highly skilled individuals could make them feel inadequate or threatened. 🔐 Need for Control: Hiring “less competent” team members could ensure that the leader remains the central figure, exerting control over important matters. 😱 Fear of Challenge: A diverse team can bring different viewpoints that might challenge the leader's ideas and decisions. 🧘🏾♂️ Comfort Zone: Some leaders prefer familiarity and ease, preventing them from being pushed out of their boundaries. ❤️ Misguided Loyalty: Leaders might adopt favouritism and hire people based on personal relationships or loyalties. 🤔 Short-Term Thinking: Hiring less skilled individuals could be a short-sighted approach to save costs or meet immediate needs, ignoring the long-term benefits of a talented and diverse team. 🤷🏾♂️ Lack of Awareness: Some leaders might just not fully recognise the value of diversity or the importance of surrounding themselves with skilled individuals. Leaders like the above ☝🏽are missing out on: 🧠 Amplified Intelligence: “Fuse Minds" Surrounding yourself with smarter people boosts team intelligence. Just like a puzzle, different pieces fit together to create a whole that's stronger than its parts. 🚀 Fast-Track Growth: “Learn from Experts" Learning from the best accelerates personal growth. Imagine being on a rocket powered by knowledge and experience – you'll reach your goals faster. 🤔 Constant Innovation: “Open Doors" Humility opens doors to innovation. Acknowledging that you don't know everything encourages openness to fresh ideas and creative solutions. 🏋️♂️ Informed Choices: “Embrace Thought Variety" Embracing diversity of thought leads to well-rounded decisions. Different perspectives catch what others might miss, reducing blind spots. 🤝 Unified Power: “Flourish in Collaboration” Collaboration flourishes when skills vary. Strength lies in unity, and a mix of talents creates a powerhouse of cooperation. 🌱 Trust Building: “Strengthen Culture" Inclusive leadership fosters loyalty and trust. Encouraging growth shows you value your team members, creating a supportive environment. 🚀 Ensured Continuity: “Smooth Transition" Passing the baton ensures continuity. When your team can carry the torch, you're free to explore new horizons without being tied down. In short, the aim of any great leader is to make your daily responsibilities redundant. This is best achieved by hiring people better than you, and those that share a different perspective. Empower them, learn from them and the rest will take care of itself 🦋

Growing as a leader, I’ve learned that expertise matters, but range is often what sets you apart. Over time, I’ve come to believe that career range is one of the most underrated assets a person can build. It helps integrate experiences across roles, ask better questions, and bring a broader perspective to the challenges you face. Leaders who combine depth with range and work across disciplines are the ones who move organizations forward. The ability to keep building new skills is a real competitive advantage – and curiosity is what makes it possible: staying open and continuing to learn, even when it would be easier to stay where you’re comfortable.