Lina Renzina’s Post

Last week I joined a meaningful conversation at Edinburgh TV Festival - Supported by Screen Scotland with Dani, Victor (Sidemen Entertainment), Time Team and Connie (Little Dot Studios) where we spoke extensively about the power & financial opportunity for media businesses and creators to go direct-to-consumer, avoiding the broadcaster. Here's what stood out to me: 📺 Legacy media players still face a hesitation to make the leap into a direct-to-fan business, but the team at Time Team are a thriving example on Patreon of how meaningful IP ownership and access to your community is the best path for building a successful business in the longterm. 🪭 The demographics of fandom: will my audience make the transition? There's a misconception that fandoms are of a certain age or demographic, but that's not the case at all. Fandoms are made up of shared passions and interests, those fandoms can be of any age, background or location and we see a wide array of diverse fandoms living on Patreon! 🫂 Community still holds the key! Fans power the community that creators & creative entities build but in many successful direct-to-fan businesses they also take on a life of their own. Fans create additional avenues for engagement including reaction media, livestreams and in-person meet ups. Thank you for having us as a part of the week Jon & Niall!