THE CARAWAY COFFEE MAKER IS FINALLY HERE. ☕🚀 Today is the biggest milestone for Caraway since we launched the company, and it’s hard to put into words what this one means. I started Caraway in 2019 after getting sick from fumes after accidentally overheating a pan. While cookware was where we started, the vision was never to build just a cookware brand. In early investor meetings, I actually hid the fact that I wanted to build an entire portfolio of better-for-you home goods, including appliances, because I knew investors wanted to hear that we were focused on one category. Cookware was always the foundation, but the ambition was always much bigger: to create the first generation of non-toxic homes. It’s why we called it Caraway Home. Coffee was one of the categories we identified back in 2020. The opportunity felt obvious. Coffee is such a huge part of our everyday lives, yet in most coffee makers, near-boiling water travels through plastic components before it reaches your cup. At the same time, coffee makers have somehow become more complicated, with more screens, settings and buttons. And most of them aren’t exactly something you'd be proud to display on your counter. Our approach was simple: brew coffee, not plastic. Building it was anything but simple. It took 5+ years, 200+ iterations and 10+ pending patents. At one point, three years into development and roughly 75% finished, our original factory partner dropped the project because it had become too difficult. We nearly lost the entire project and could have walked away. Instead, the team started over. What came out of that is a Coffee Maker we designed completely from the ground up with no plastic touching the brewing process. A stainless steel water path, showerhead, brew basket and reusable filter. A glass reservoir and carafe. And the whole machine is controlled with one dial, because your morning shouldn’t require a manual. And yes, it makes a damn good cup of coffee, brewed to SCA standards. We’ve built a lot over the last seven years, but this is hands down my proudest moment as a founder because it feels like the beginning of the Caraway I always believed we could become. To the incredible number of people across our team and partners who touched this project: you know who you are. The creativity, ambition, resilience and belief it took to get this over the finish line was truly extraordinary. I couldn’t be prouder of you. The future of Caraway Home starts today. Meet the Coffee Maker: https://lnkd.in/gtwFwe3r Grab a mug ☕, Jordan
been waiting on something like this for a while. only drink simple coffee (not espresso, etc.). couldn't find anything that looked good with no plastic or that wasn't thousands of dollars with a lot of functionality i didnt want or need. just bought, excited to try! (wish shipping was sooner)
Gentlemen, start your engines! How do you take it? Congratulations to the Caraway team on an outstanding new product worthy of the brand!
We have lift-off!!! Caraway Coffee to the Moon!
congrats on liftoff!! we definitely needed this in our apartment in 2016… would’ve spent a lot less on Dunkin ☕️🍩🕺
NEED!!! Daniella Labat can't wait to hear all about this innovation at our panel on Thursday!
Yet another beautiful designed Caraway product to which I'm excited to devote countertop space. Looking forward to giving the new Caraway Coffee Maker a try. Nicely done Jordan and kudos to the whole team on the vision and perseverance!
I loved my Mr Coffee 2 and had to retire it when I noticed the melty plastic. I can't wait to try this machine and bring it to more locations
instant order
Wake up and smell the coffee ☕ Conceived 5+ years ago, launched today! We’re very proud and thankful for our Caraway Home x Box Clever collaboration, to deliver another breakthrough product for modern consumers who value good design and a clean brew, every time. The design is undeniably Caraway DNA - and the first-of-its-kind Clean Brew System is an experience differentiator. Moving from simple analog objects into the more complex world of appliances is a meaningful step-change in all aspects of product development, sales, and marketing. We hope people react positively and fall in love with this one! 🚀 Congratulations to all the designers, builders, makers, engineers, problem solvers, who have played a part in helping bring our design vision to life. It takes many talented people to guide new breakthrough products into the world, across many disciplines. Thank you to everyone involved. We agree with you Jordan Nathan, this marks a historic milestone in Caraway’s evolution as a company and brand, and our team at Box Clever are proud of our role in shaping product vision and delivering an Industrial Design that marks a new category + chapter for your company. Cheers ☕
When my daughter was a newborn, we literally bought a commercial coffee maker because it was the ONLY one we could find without plastic tubing, etc. Think used car dealership-style. (We also have every other non-plastic coffee brewing apparatus for the same reason). This is a great move and this is filling a huge gap in the market. Cheers!