We build better products when we build alongside the people who use them every day. That’s what I loved most about my first Intuit Connect last year. I heard directly from accountants about their goals, the outcomes they want to achieve for their clients and their firms, and where they need to remove friction in their everyday work: making close and reconciliation less manual, having categorization they can trust, and being able to serve increasingly complex and multi-entity clients without having to stitch together more systems. That’s what makes Intuit Connect special. It brings together bookkeepers, accountants and finance leaders, from firms serving a handful of clients to those managing complex, multi-entity businesses, with the teams across Intuit who are building what comes next. It’s a chance for us to listen, learn, and pressure-test our thinking. And for our customers, it’s an opportunity to see where the platform is headed, share what they need from us, and help shape what we build next. I’m looking forward to being back in Las Vegas this October, spending time with our customers, and learning from the people who know this profession best. Registration for Intuit Connect is now open. Hope to see many of you there: https://intuit.me/4bpKLuT #IntuitConnect
The “pressure-test our thinking” part really stands out. In construction, I think some of the best pressure-testing comes from owners and operators who have actually had to connect the contract, purchasing, labor, billing, job cost and accounting in one live business. That’s where you really find what works, and where gaps still exist.
Close and reconciliation only get lighter when categorization is trustworthy by default. Clarity in the books beats another system small businesses have to stitch together.
The focus on removing friction and building directly with users resonates with how we think about product development. Hearing directly from people using the tools every day is invaluable for understanding both the problems and the desired outcomes.