Ready to break through the wall and push your catering growth to the next level? 📈 📢 We’re thrilled to announce that Cassie Nowlin, Regional Sales Manager at la Madeleine Bakery & Cafe, will be taking the stage at The Restaurant Catering Workshop in Arlington, TX! With over 25 years of hands-on operational experience, Cassie has been a driving force behind la Madeleine’s off-premise sales growth since joining their corporate team in 2019. Known for her data-driven strategies, collaborative mindset, and passion for community connection, Cassie was recognized as la Madeleine’s Brand Builder of the Year for 2025/26. In her panel session, "Get Unstuck: Scaling Catering Past the Plateau," Cassie and fellow industry leaders will share real-world tactics for overcoming stagnant growth and unlocking long-term profitability. What You’ll Learn: ✅ Data-Driven Retention: How to leverage customer data to turn one-time buyers into loyal, repeat clients. ✅ Self-Delivery Strategy: Proven ways to build a delivery model that protects both your brand standards and bottom line margins. ✅ Marketplace Conversion: Actionable plays for shifting third-party marketplace orders into direct, first-party customer relationships. ✅ Overcoming Plateaus: Practical steps to diagnose why your growth has stalled and how to reignite your momentum. 📅 October 6-7, 2026 📍 Arlington, TX Whether you're looking to troubleshoot an existing program or scale a multi-unit strategy, this workshop will give you the roadmap to transform your catering business into a predictable profit engine. 👉 Register today to secure your spot: https://lnkd.in/eFt2SFTW #RCW2026 #RestaurantCatering #CateringGrowth #laMadeleine #RestaurantOperations #HospitalityLeadership
Congrats Cassie!