John Craven’s Post

Have a beverage brand that launched in the past 2 years? Now's your chance to shoot your shot...Applications for the New Beverage Showdown at BevNET.com Live LA are open! Join the ranks of poppi, Liquid Death, Health-Ade, Cann, Sanzo, Owl's Brew -- all of whom took part when they got their start. Details at the link in the comments below 👇👇👇👇 #bevnet #beverages #beverageindustry #cpg

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For a new founder, learning to explain who a drink is for can be as valuable as the exposure. A short pitch really tests whether that story is clear.

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A useful pitch test for a new drink: can someone explain who it’s for and when they’d choose it after hearing the opening? Ingredients tell people what’s inside. A clear occasion helps them picture the product in their own day.

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