A big week for Databricks + Braze at #BrazeForge! Databricks VP & GM of CustomerLake Tasso Argyros joined Braze CTO Jonathan Hyman on the keynote stage to share how we’re connecting customer context, intelligence and action: - 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝗟𝗮𝗸𝗲: Bring customer context, profiles and audiences into Braze for orchestration - 𝗕𝗶𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗢𝗽𝗲𝗻𝗦𝗵𝗮𝗿𝗶𝗻𝗴: Return engagement signals to Databricks without data duplication - 𝗕𝗿𝗮𝘇𝗲 𝗔𝗴𝗲𝗻𝘁 𝗖𝗼𝗻𝘀𝗼𝗹𝗲: Use Databricks Model Serving to give marketers access to every LLM when building customer journeys Together, we’re enabling end-to-end, 1:1 customer engagement that continuously learns and adapts. We’re also honored to receive Braze’s Technology Partner of the Year Torchie Award! 🏆
Kudos to Databricks team! Great momentum!!
Huge congratulations to the teams at Databricks and Braze on this powerful partnership. Combining CustomerLake with advanced LLM capabilities is a massive step forward for real time, intelligent customer engagement. Well deserved recognition on winning the Torchie Award