Extremely excited to unveil our first major packaging refresh since launch! More clarity, more characters, more consistency, and a lot more blurple. Huge thanks to Fred Hart and team for the amazing work 💜
Seven years ago, Magic Spoon was four flavors of cereal and a crazy idea: that maybe grownups deserved fun breakfast, too. Today, we’re cereal. Treats. Granola. Oatmeal. A whole pantry of childhood favorites, rebuilt for healthy grownups. It was time we looked like it. This week, we’re unveiling the first major evolution of the Magic Spoon brand since we launched. Meet the new look of Magic Spoon. We’ve refreshed everything, from our packaging and colors to the way our growing family of products shows up together, creating one cohesive, colorful Magic Spoon world across everything we make. And because a glow-up shouldn’t just be skin deep, we made our cereal even better, too. Now with fiber, plus the high protein, low carb, and 0g sugar you already know us for. It’s the biggest change we’ve ever made to Magic Spoon. And somehow, it feels more like us than ever. 🪄🥣
Love it congrats Gabi Lewis! Job well done Fred Hart !
Gabi Lewis Really like the new direction for Magic Spoon. The stronger consistency across the growing product range makes the brand feel much more connected, while still keeping the fun that made it stand out in the first place. Happy to connect.
Nice job unifying the shelf block
Improving the actual recipe alongside the visual refresh is the harder, less visible work. Do you expect existing subscribers to notice the fiber and sugar changes more than the new packaging itself?
seven years before the first packaging refresh is real discipline. most brands redesign every 18 months because they're bored, not because the customer needs it. the 'feels more like us than ever' line is the tell, you didn't rebrand to become someone else, you just finally look like who you became. curious how much of it was driven by the product line outgrowing cereal vs the original identity not fitting anymore.
Love the new look! 👏 When a brand grows from a few products into a whole family, packaging becomes such an important part of keeping everything connected. Great example of how a refresh can make a growing brand feel even more like itself. 🪄🥣
Great looking refresh! Strong hierarchical read from left-right, top - bottom etc. Really strong. Have you done any shelf analysis in relativity of the competition on the physical and digital shelf?
This refresh feels a lot more cohesive across the whole lineup. The stronger purple system makes the brand easier to recognize, while the product-specific colors still keep each SKU distinct.
Nothing like adding more magic, to Magic Spoon. Super grateful for the trust and partnership with you, Gregory Sewitz and the whole team. And protein has never been more delicious. 🥄 💪 ✨
Nice work Gabi Lewis and Fred Hart !