Startup Struggles: Overcoming Rejection and Finding Success

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"I called a company to help us develop the recipes commercially and the first thing they said was they don't work with startups. I asked for five minutes. Just five minutes to explain what we were trying to do. They said yes, the managing director got on a follow-up call, and somehow we convinced them. That felt like the moment everything was about to change. We put in everything we had, borrowed more, remortgaged the house - then interest rates jumped and our monthly payments went up overnight. We're two teachers in Jersey with two boys under five, still going to work every day, trying to run a business from the edges of our lives. The consultants we hired to reach supermarket buyers kept promising doors they couldn't open. Each one cost us money we didn't have. We have three varieties of savoury muffins - hidden veg, high protein, no artificial anything, frozen so they last - and they work. The nursery staff used to stop us at pickup to ask what we were sending in. Other parents wanted to know. The product isn't the problem. We just can't get anyone to look at it. We started this because our son needed a better lunch and we couldn't find one on a shelf anywhere. That's still true.” @bealunchboxlegend

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