Transcript

Will you marry me? Stop. Oh my God, in 2018, we were so naive. Nick and I always wanted to be builders, and more than anything, we wanted to build it together. And tell me what your goals and dreams are for 2018. By the end of the year, I hope we're on pace to building an empire by 2019. We were on our honeymoon, and we left early to come home to start Midday Squares. Everybody thought we were crazy in joining as a cofounder of a new company called Midday Squares. It's going to be some insane. That happens. We set a goal early on to sell $250,000 of our bars. At the time, that seemed astronomical. And then it began. Her packages have arrived. This is how you hustle. Our condo became the entire company. The kitchen, the warehouse, the office, the shipping center. It was chaos, but also really exciting. As we grew into our first facility, there really were these moments when it felt like the pressure was just going to break us. We never wanted to be manufacturers. No one can. Take the bars the way we wanted them to be made. We visited 26 different Co manufacturers and every time the square started turning into something it just wasn't. With no manufacturing experience, no equipment and no real understanding of what it meant to make food at scale, we decided to do it ourselves. We're two weeks behind schedule and we don't have a place to move into. Building out the food manufacturing plant has been very, very intense. Things are coming along. We're literally at the 10 day countdown. The question is will we make it or will we not? Make it For months we worked around the clock, we slept inside the plant and put everything we had into building the facility. And then the whole world collapsed. The World Health Organization has just declared that this is a pandemic, needs to focus on going guns blazing the next few years. We're crazy and super challenging the pandemic, cease and desist supply chain issues and UPC change and so much more. And yet, despite all of that, we still managed to come out on top. And yes, it's in the black, babe, what do you stand? But it barely lost it. The price of Coco is the highest it's ever been. Biking nearly 300%. So we did what was most sensible to us. We played offense. All I know is today I'm going to Costco, and today I need to close Costco. I'm not sure they believe that we could sell the product at the price that we want to sell it at. We know it's gonna fly at 1999. We have to convince them. And that's the beauty of Costco. They bet on entrepreneurs. They gave us a shot at a roadshow, and in return, we made a promise to break their sales record. That roadshow changed our business. Since then, Costco has helped us bring midday squares to more communities across Canada, the United States, and one day, the globe. Thank you for believing in us. Thank you for taking risks. Each one of you are rock stars. And most importantly to any entrepreneur builder out there. Never stop swinging. This is just the beginning.