The last few weeks at Cheekbone Beauty have felt like one of those moments where you look around and realize just how much is happening. We were back at TSC, and once again their entire team made the experience so incredible. We sold out of our Glow Bundle, which still never gets old. Knowing hundreds more people are discovering Cheekbone Beauty and bringing our products into their routines is something I will never take for granted. We also had the opportunity to be part of a Shopify campaign alongside an amazing group of Canadian entrepreneurs. One of my favourite parts of building a business has always been meeting other founders, hearing their stories and being reminded that behind every brand are people taking risks, solving problems and trying to build something that matters. But the biggest moment for me has been launching skincare. After nearly 10 years of building Cheekbone Beauty in colour cosmetics, we launched our Restorative Barrier Serum Stick, and it represents so much more than adding another product to our assortment. For years, I have been obsessed with what actually makes skin look and feel its best. As I’ve gotten older, that curiosity has only grown. I wanted to understand skin barrier health, hydration and the ingredients that can support our skin, especially as it changes with age. And I kept coming back to one thing: great makeup starts with great skin. So we created skincare the Cheekbone way. Our Restorative Barrier Serum Stick is a simple, mess-free final step for your nighttime routine, designed to help support the skin barrier and lock in moisture while you sleep. Swipe it on your face, under your eyes and down your neck, then go to bed. That’s it. And if you don’t wear makeup? This product is absolutely for you too. Launching skincare feels like the beginning of a completely new chapter for Cheekbone Beauty. We’re taking everything we’ve learned over the last decade about makeup, ingredients, our customers and what people actually want from their routines, and we’re building from there. TSC. Shopify. Skincare. Sold-out bundles. New customers discovering us every day. There is a lot happening at Cheekbone Beauty right now, but this move into skincare might be the thing I’m most excited about. We’re just getting started. 💚 #CheekboneBeauty #Skincare #CanadianBusiness #Entrepreneurship #BeautyIndustry #IndigenousBusiness #FounderStory