Talk about putting your money where your mouth is. Healthy Planet is making moves!
Ahead of CHFA NOW Toronto this week, we wanted to share some news for Canadian brands. Healthy Planet is launching The Homegrown Grant: $1 Million in Healthy Planet media value, distributed across multiple emerging Canadian brands. Shoppers have made up their minds about buying Canadian. The brands they want are out there. What most of them lack is not a listing, it is the budget to get noticed once they are on the shelf. Think of this as incubation, retailer style. Recipients get in-store and online retail media from our own toolkit including product demos planned with our Marketing Team. Our Demo Discovery team will match their demo investment up to a set limit so shoppers taste and try the products, not just see them. Because more than 75% of our shoppers are in our loyalty program, every recipient will see what the media did for their sales, first-time buyers and repeat. Application guidelines, including eligibility and how to apply, will be shared in October 2026. If you are a Canadian founder in health, wellness, food or beauty and you are at CHFA NOW this week, come find us. We would like to hear your story. From here, life looks good. #HomegrownGrant #CHFANOW #BuyCanadian #CanadianBrands #RetailMedia
This sounds like a great opportunity and a testament to Healthy Planet's support of Canadian brands. Thank you!