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SOMETHING EPIC IS HAPPENING AT SELFRIDGES THIS WEEK! The most imaginative department store in the world? Check. British fashion royalty? Check. The best Corner Shop in the world? Check. Put them all together and what do you get? PAUL SMITH BRINGS HIS ‘DREAM FACTORY’ TO THE CORNER SHOP AT SELFRIDGES. Celebrating a relationship spanning more than four decades, Sir Paul Smith is taking over The Corner Shop and bringing his wonderfully creative world with him. Part shop, part working office and part ‘dream factory’, Sir Paul will actually work from the space, giving visitors a rare glimpse behind the scenes of one of Britain’s most iconic designers. Expect personal objects, archive pieces, artwork, furniture, photographs, custom-made bicycles, an exclusive capsule collection and, naturally, Paul’s own MINI parked inside the shop. A celebration of creativity, curiosity, individuality and the enduring magic of the physical shop. Two British retail icons. One very special Corner Shop. 💛 #Selfridges #PaulSmith #TheCornerShop

Absolutely visiting the dream factory today 🤩

Such a beautiful idea, you’ve definitely got my curiosity in overdrive! Paul’s studio is making mine look positively sparse by comparison 😂

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Now that's retail activation!

Just been it was fab got a signed copy of his book -do pop down

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Takes me back to my favourite job

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Absolutely loving it - typical british humor! Brilliant idea💪

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