Target Beauty Studio is bringing beauty discovery to life in more than 600 of our stores and online, with exciting prestige, global and emerging brands curated by our incredible beauty buyers. Shoutout to Amanda Nusz and all of #TeamTarget, including our store teams and Beauty Advisors, for creating joyful moments of discovery for our guests. Image descriptions are located in comments below.
A really fun weekend at Target Beauty Studio. Across the country, we welcomed guests and celebrity friends to discover new brands, try something new, talk with our Beauty Advisors and experience the Studio for themselves. One of my favorite parts has been watching our Beauty Advisors become true Discovery Guides. They bring the energy, knowledge and curiosity that make it so much easier to find something new and make Beauty feel approachable, joyful and fun. And behind so many of those discoveries are incredible founders. People with a vision, a story and a belief that they could bring something new to Beauty. Getting to celebrate their brands, introduce them to more guests and see that connection happen in real time was such a special part of the weekend. That’s what we built Target Beauty Studio to be: a destination for what’s new, now and next, bringing together inspiring founders and brands, thoughtful curation, incredible Beauty Advisors and an experience that feels distinctly Target. We're just getting started.
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Transforming the beauty aisle into an interactive destination across 600+ stores and online is a masterclass in experiential retail. Empowering emerging founders alongside prestige brands while positioning Beauty Advisors as "Discovery Guides" creates real human connection and trust. Fantastic leadership by Amanda Nusz and #TeamTarget!
Image Descriptions: 1. Five Target team members gather for a group selfie in front of a red Beauty Studio display. 2. Four people pose together in front of a red Target Beauty Studio backdrop during an in-store beauty event. 3. Three people pose together in front of a floral-decorated Target Beauty Studio display at an in-store event. 4. Two women smile for a photo in front of a floral-decorated “fresh faves” display at Target’s Beauty Studio during an in-store event. 5. Two women pose together in Target’s Beauty Studio, surrounded by cosmetics displays and illuminated beauty signage. 6. A woman and a man pose together between beauty product displays inside Target’s Beauty Studio.