Yesterday, our Manager of Sustainability and Social Impact Leah Mann joined the Why Regenerative Retail Lunch panel during #ClimateWeekNYC to moderate a conversation about what it takes to bring regenerative products from the farm to our virtual shelves. The big takeaway: Scaling regenerative agriculture requires the entire ecosystem to think differently about how we share risk, build infrastructure and collaborate. 🌿 Read more about our perspective on how regenerative ag supports a better food future below.
The risk-sharing point rarely makes the headlines, even though farmers carry most of it during the transition years. For the people I work with, the practical question is usually which few items are worth buying regenerative or organic first, rather than overhauling the whole cart at once. Making that choice obvious at the shelf is where retail can help most.
https://thrivemarket.com/blog/regenerative-roundup-how-regenerative-agriculture-supports-a-better-food-future