Next up in our series “La Verdad Es…” (“The Truth Is…”), we hear how NBCUniversal’s Rock Studios and Telemundo can help brands reach the valuable Hispanic audience in a meaningful way – no matter an advertiser’s experience in Spanish-language media. From ad adaptation to full-service custom content production, our team is skilled and ready to work with you. Join us! #HispanicHeritageMonth NBCUniversal Telemundo Enterprises NBCUniversal
NBCU Advertising & Partnerships
Advertising Services
New York, New York 30,206 followers
The official account of NBCUniversal Advertising & Partnerships.
About us
NBCUniversal Advertising & Partnerships represents a diverse portfolio of premium content, a suite of capabilities, and game-changing innovation that work together to build lasting connections with engaged audiences that drive real results. NBCU reaches audiences at scale across our portfolio of premium content of 14 networks, 40+ digital properties, and 225 million adults reached monthly. We activate audiences with best-in-class solutions and technology including data & targeting, custom creative, digital partnerships, and insights & measurement. We're constantly improving the viewing experiences, and efficacies for the industry by setting the new standard for partnership with increased engagement, scale, and impact. Discover how our portfolio can deliver real results for you.
- Website
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https://together.nbcuni.com/home
External link for NBCU Advertising & Partnerships
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, New York
Updates
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“Be the person people want in the room when things get difficult.” For NBCUniversal's Andrew Gottlieb, that philosophy shapes how he approaches branded storytelling, bringing the right people together and finding new ways to turn ambitious ideas into meaningful partnerships. That collaborative spirit extends across NBCUniversal and Rock Studios, where IP, creative, talent and brand teams come together to create impactful work that feels bigger than any one team. Read Andrew’s full “2 Minutes With” feature in Muse by Clios: https://lnkd.in/gpUSvy7R
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Last week, Gina Reduto spoke at Affinity Solutions' Attention to Retail event where she discussed how brands can better evaluate business impact in an increasingly complex marketing environment. Joined by leaders from Disney Advertising and Experian, Gina emphasized that effective measurement starts with a clear business objective - not a single metric - highlighting the need for greater simplicity, transparency, and full-funnel measurement frameworks that connect media investments to meaningful business outcomes. She also noted that sustainable growth comes from balancing broad reach with data-driven precision, helping brands better understand how channels work together to influence consumer behavior and drive long-term impact. #A2R
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Last week, Karen Kovacs joined industry leaders from DAZN, Banijay Americas, and Motorsport Network on stage at the FT Live Business of Entertainment Summit. In the “Live is Back, and More Immersive Than Ever,” panel the group explored how live experiences are evolving in an era defined by personalization, participation, and fandom. Karen shared how audiences increasingly want to engage with content, experiences, and the moments that matter, but on their own terms. She also highlighted NBCUniversal's commitment to building connected fan ecosystems that bring together content, community, commerce, and technology in ways that are additive to the experience and advertisers. Thank you to Molly Stemwedel, Daniel Thomas, and the entire FT Live team for an engaging conversation. Photo Credit: Hal Horowitz Photography
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Today, NBCUniversal unveiled its NBC100 partners, including #Allstate, #CapitalOne, #PurinaDogChow, #Smucker's, #Volkswagen and #Xfinity, with custom activations spanning original creative, branded content, countdown integrations, fan experiences and bespoke storytelling designed to connect brands with audiences across the NBCUniversal portfolio. In an exclusive with Variety, Alison Levin shares how NBC100 is extending the playbook beyond a single moment or media placement, creating high-impact opportunities for brands to show up around one of television's most significant cultural moments. Read the exclusive: https://lnkd.in/g8qDuts9
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6 months. 162 games. 8 teams. 3 days. It all comes down to this ⚾ The 2026 MLB Wild Card Round begins Tuesday on NBC, Peacock, and NBCSN. Learn more: https://bit.ly/4hCLR90
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This Hispanic Heritage Month, we celebrate the power of Hispanic consumers and the impact they have across businesses. To do that, we are launching “La Verdad Es…” ("The Truth Is...") where we will dispel common misconceptions about Spanish-language media and marketing while hearing from team members across Telemundo. Listen in now and look out for future videos throughout #HispanicHeritageMonth NBCUniversal Telemundo Enterprises NBCUniversal 💃
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For the beauty and personal care categories, product discovery starts with culture. Consumers are looking to cultural moments for inspiration long before making a purchase decision. For brands, the challenge is earning relevance in the moments that influence what consumers try next. In English & Spanish, few moments bring those forces together like award shows and red carpets. Our latest #InsidetheCategory explores how these cultural touchpoints are shaping beauty discovery and helping brands turn relevance into measurable business impact. Swipe for more ->
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On Tuesday, Graham Smalley joined Brand Innovators Trade Marketing Summit to discuss how brand storytelling fuels business growth and builds lasting consumer connections. During the panel, Graham shared how the most impactful brands earn a place in consumers' everyday lives. She discussed how NBCUniversal combines a century-long legacy of storytelling with a challenger mindset, driving innovation while staying deeply connected to audiences and partners. The conversation also explored the importance of collaboration and meeting consumers wherever and however they engage with content. Thank you to Brand Innovators for bringing together industry leaders for such an insightful discussion.
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Last week, Gina Reduto spoke at the Variety Entertainment & Technology Summit in a panel titled “The New Era of the TV Business” to discuss the trends, tools, and strategies revolutionizing the entertainment experience. Alongside leaders from Fox Corporation, Samsung Ads, Disney Advertising, and Amazon, Gina highlighted that premium video remains one of the most powerful advertising mediums and that NBCUniversal is committed to combining the scale and cultural impact of content with advanced measurement, AI, and commerce capabilities to drive stronger business outcomes for advertisers. Thank you to Variety for bringing this conversation to the forefront and highlighting the trends shaping the next era of television and media!
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