Turn customer relationship management (CRM) data into revenue intelligence. Moody’s delivers global, comprehensive company data and AI-driven insights, linked across ownership, risk and growth signals, to help sales and marketing teams identify strategic accounts, personalize outreach to engage at the right moment, and drive predictable growth across the revenue lifecycle.
Moody’s covers more than 625 million global public and private entities and more than 320 million digital domains, all linked to ownership structures and signals that can help you identify, qualify, and convert opportunities. We built our systems with chief revenue officers, chief marketing officers, sales operations, revenue operations, demand generation, and sales leaders in mind. Leaders driven to turn data into predictable growth.
Moody’s supports the entire revenue lifecycle, from customer data management and go‑to‑market planning through sales acceleration, retention, and expansion, by turning fragmented data into a single, authoritative source of growth and relationship intelligence.
This e-book walks through the five life cycle stages of the modern buyer journey, demonstrating how leading organizations across corporates and banking move from fragmented data to scalable growth.
Harness CRM-connected enrichment, ideal customer profiling, and wallet-aware scoring to help you unlock high-propensity targets. Deploy total addressable market (TAM) segmentation and look-alike agent-based modeling (ABM) to help you architect a go-to-market strategy that’s both expansive and surgical.
Trusted customer data plays an important role in supporting successful growth strategies. This video explores how cleansing, enriching, and regularly refreshing customer records can help reduce duplicate and outdated information, improve productivity, and support a more consistent view of company data, enabling more informed decisions across sales, marketing, banking, and insurance workflows.
High-quality data plays an important role in supporting effective growth plans. This video shows how organizations can use high-quality data to identify market opportunities, optimize territories, prioritize prospects, and refine targeting strategies. The result is smarter planning, improved productivity, and a more informed approach to acquiring and growing customers.
This video explores how enriched data, external business signals, and account-based marketing strategies can help organizations build more relevant audiences, prioritize leads, and improve qualification. By connecting marketing efforts more closely to sales readiness and customer needs, teams can work to accelerate conversions and support more effective, measurable revenue pipeline.
Successful sellers seek contextual insights to make more informed decisions. This video demonstrates how data, market intelligence, sales triggers, and AI-powered insights can help sales teams understand customer needs, identify high-value opportunities, and evaluate next steps. These capabilities can support more productive customer conversations, stronger relationships, and greater efficiency throughout the sales process.
Identifying opportunities and risks can play an important role in supporting customer retention. This video shows how organizations can use analytics, AI, and internal and external data to monitor account health, uncover growth opportunities, and support customer retention efforts through more proactive relationship management.
Moody’s worked with a leading global professional services firm to turn CRM data into revenue intelligence, unlocking $7.8 billion in market potential for the sales and marketing function.
Unlock hidden revenue opportunities with expert CRM data enrichment techniques and tools that transform fragmented data into actionable sales intelligence.
Discover how Moody's apps in Salesforce transform CRM with automated data enrichment, risk assessment, and market intelligence to accelerate sales cycles.
Discover how a global bank expanded its lead generation with innovative AI and data integration, enhancing ROI and client satisfaction.
In today’s fast-paced, risk-intensive environment, business leaders need tools that simplify complexity and accelerate growth. Moody’s for Salesforce delivers an integrated suite of connectors, bringing our high-quality data, analytics, and intelligence directly into your Salesforce workflow.
Whether you're identifying new opportunities, assessing risk, or streamlining onboarding, Moody’s for Salesforce helps you make decisions with confidence, speed and precision.
Enhance data foundation across sales, marketing, and revenue operations, so audience building, lead qualification, and account prioritization all operate from a connected market insights.
Use technographic and digital intelligence such as domains, websites, email, and IP‑level signals to identify engaged accounts and improve lead routing, scoring, and segmentation, to help marketing teams activate the right campaigns and to help sales focus on accounts they’ve identified as most likely to convert.
Trigger campaigns and outreach using timely news, sentiment, and event signals — including financial health changes, M&A activity, and organizational shifts — so marketing reaches buyers with relevant messaging and sales engages when urgency is high.
Go beyond surface‑level firmographics by incorporating credit quality, default risk, and sentiment signals from Moody’s, helping marketing improve lead quality and sales focus effort on opportunities with stronger close potential.
See how Moody’s enriches your CRM to drive pipeline and revenue by speaking with a data specialist to find the right solution for your sales and marketing goals.
Gain a competitive edge and accelerate revenue with Moody’s sales and marketing data, enriching CRM and activation workflows with company, risk, and spending insights to support smarter targeting and growth.
This episode reframes growth through a risk lens, exploring how revenue targets connect to confidence, culture, and long‑term performance.
As revenue systems multiply, fragmented data can limit insight. This article explores how entity data integration can support shared context across CRM and enterprise workflows.
Unlock richer B2B energy and utilities customer intelligence to identify high value customers, accelerate sales origination, and strengthen compliance using Moody’s AI-ready data.
Learn how to harness data for sustainable growth by tapping into third-party data insights. Turn noisy data into strategies for revenue and expansion.
Robust information on M&A deals, including deal value, transaction details, parties involved, and the rationale behind the transactions, can enrich your master data beyond that typical starting point, and help you to maintain a more complete, trusted ‘golden record’.
Prevent telecom revenue leakage with Moody's data solutions. Enhance billing accuracy, prevent fraud, and secure revenue with helpful insights.
Transform your customer relationship management (CRM) with enriched external data and AI signals for smarter sales and marketing intelligence. Discover strategies for pipeline and lead quality.
To optimize sales and marketing return on investment (ROI) in 2026, businesses must prioritize building robust, scalable infrastructure that integrates third-party data providers with internal resources to drive useful insights.
Learn how optimizing sales and marketing with ROI analysis and master data drives sustainable growth and better lead quality.
Learn why integrating artificial intelligence into customer service is key to building agile, data-driven enterprises that are ready for the future.
Discover how AI-enhanced customer intelligence transforms business strategies with deeper insights for sales, service, product and marketing teams.
B2B sales and marketing data is trusted company‑level information used to identify, segment, and prioritize business customers across the revenue life cycle. It includes firmographics, financials, ownership structures, risk signals, spending indicators, and real‑time news that help teams define total addressable markets (TAM), build ideal customer profiles (ICPs), qualify pipelines, and time engagement more effectively.
Moody’s B2B sales and marketing data goes beyond basic enrichment by combining global company coverage, credit and risk insight, and event‑driven signals so revenue teams can focus on high‑value opportunities and drive predictable growth.
Moody’s data supports the full B2B buyer journey by helping sales and marketing teams attract the right audiences, prioritize high‑value accounts, engage buyers at the right time, and expand customer relationships.
Together, these capabilities help revenue teams move buyers seamlessly from awareness to conversion and from customer to long‑term growth.
Moody’s data integrates directly into CRM platforms, including Salesforce, to promote enrichment, maintain data quality, and activate insight within seller and marketer workflows. Company data, hierarchies, risk indicators, and news signals are embedded where teams already work, reducing manual research and allowing for faster, more informed decisions.
By activating Moody’s data inside the CRM, sales and marketing teams can prioritize accounts, improve lead and account scoring, and trigger timely engagement without relying on disconnected tools or static data files.
Interested in learning more about our offerings? Our solutions specialists are ready to help.
