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The Technomic Top 500: Another tough year for chain restaurants
Top 500 chain restaurant sales slowed again in 2025 as consumers cut back on dining, but sectors like coffee, beverages and snacks and chicken thrived

Authentic Restaurant Brands
Alex Macedo is the cofounder, chairman, and CEO of Authentic Restaurant Brands, a leading restaurant group helping regional restaurants grow, elevate guest experiences, and scale. He was formerly the Lead Operating Partner at Garnett Station Partners, a $3.5 billion investment firm, where he oversaw the firm’s management and operational improvement initiatives. Mr. Macedo is a former executive at Restaurant Brands International, where he served as global President of Tim Hortons, the largest Canadian restaurant company. Previously, he was the President of Burger King North America, where he led the business’ turnaround in the United States. Prior to joining Burger King, Mr. Macedo was Founder and Partner of True Marketing, a Latin American sales & marketing consulting company. He also worked at AmBev, owned by AB Inbev, where he served as head of the Brahma Beer business unit.