Edeka brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in Germany in 2022

How high is the brand awareness of Edeka in Germany?
When it comes to grocery store customers, brand awareness of Edeka is at ** % in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Edeka in Germany?
In total, ** % of German grocery store customers say they like Edeka. However, in actuality, among the ** % of German respondents who know Edeka, ** % of people like the brand.

What is the usage share of Edeka in Germany?
All in all, ** % of grocery store customers in Germany use Edeka. That means, of the ** % who know the brand, ** % use them.

How loyal are the customers of Edeka?
Around ** % of grocery store customers in Germany say they are likely to use Edeka again. Set in relation to the ** % usage share of the brand, this means that ** % of their customers show loyalty to the brand.

What's the buzz around Edeka in Germany?
In August 2022, about ** % of German grocery store customers had heard about Edeka in the media, on social media, or in advertising over the past three months. Of the ** % who know the brand, that's ** %, meaning at the time of the survey there's some buzz around Edeka in Germany.

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