How high is the brand awareness of Milka in Germany? When it comes to chocolate & candy bar eaters, brand awareness of Milka is at percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Milka in Germany? In total, percent of German chocolate & candy bar eaters say they like Milka.
What is the usage share of Milka in Germany? All in all, percent of chocolate & candy bar eaters in Germany use Milka.
How loyal are the customers of Milka? Around percent of chocolate & candy bar eaters in Germany say they are likely to use Milka again.
What's the buzz around Milka in Germany? In 2025, about percent of German chocolate & candy bar eaters had heard about Milka in the media, on social media, or in advertising over the past three months.
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