Survey time period: 24 August 2022 to 26 September 2022
How high is the brand awareness of Norrøna in Germany? When it comes to outdoor fashion users, brand awareness of Norrøna is at % in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Norrøna in Germany? In total, % of German outdoor fashion users say they like Norrøna. However, in actuality, among the % of German respondents who know Norrøna, % of people like the brand.
What is the usage share of Norrøna in Germany? All in all, % of outdoor fashion users in Germany use Norrøna. That means, of the % who know the brand, % use them.
How loyal are the owners of Norrøna? Around % of outdoor fashion users in Germany say they are likely to use Norrøna again. Set in relation to the % usage share of the brand, this means that % of their owners show loyalty to the brand.
What's the buzz around Norrøna in Germany? In , about % of German outdoor fashion users had heard about Norrøna in the media, on social media, or in advertising over the past three months. Of the % who know the brand, that's %, meaning at the time of the survey there's little buzz around Norrøna in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.