Survey time period: 12 May 2022 to 17 October 2022
How high is the brand awareness of Bluna in Germany? When it comes to soft drink drinkers, brand awareness of Bluna is at in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bluna in Germany? In total, of German soft drink drinkers say they like Bluna. However, in actuality, among the of German respondents who know Bluna, of people like the brand.
What is the usage share of Bluna in Germany? All in all, of soft drink drinkers in Germany use Bluna. That means, of the who know the brand, use them.
How loyal are the drinkers of Bluna? Around of soft drink drinkers in Germany say they are likely to use Bluna again. Set in relation to the usage share of the brand, this means that of their drinkers show loyalty to the brand.
What's the buzz around Bluna in Germany? In October 2022, about of German soft drink drinkers had heard about Bluna in the media, on social media, or in advertising over the past three months. Of the who know the brand, that's , meaning at the time of the survey there's little to no buzz around Bluna in Germany.
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